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Case Study Module 05

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Executive Summary
Case Study of Care-Link

The focused case study in brief, is about a leading “Pharmaceutical Company” (Care-Link) operated for the past 10 years in Sri Lanka. Care-link Imports & distributes Pharmaceuticals & healthcare related products all over the country having branches in the main cities and fully operated from the head office in Colombo. The Employee strength of Care-link is approximately 300 including Managers, Executives and Workers.
The problem raised In January 2009, with the appointment of the new CEO Mr. Dylan Perera (DP), as he was concerned about the high costs involved in the Training & development (T&D) department. The CEO was not satisfied nor convinced with the output of the company’s high budget T&D programs, even after several justifications made by the T&D Manager also the Product trainer, Mr. Ravi Fernando (RF) of Care-Link. It was an alarming situation that the Staff is not up to the marked performance.
The CEO believes there are issues related T&D and anticipates RF to provide effective T&D Plans for budget approvals.
As the HR consultant for Care-Link, I have analyzed key issues related to T&D initiatives & evaluation also about the consequences of NON T&D issues. The Scope is discussed in detail and elaborated in the paper with limitations & assumptions.
The case Concludes with recommendations and suggestions made to the T&D Manager Mr. Ravi Fernando & the senior management on HR initiatives to make the training Function more meaningful & effective to the organization.

Limitations & Assumptions (A&L)
1. Limitation on Ravi Fernando’s experience. (Trainer Experience? Pharmaceutical specialist?)

2. Report assumes the T&D manager Mr. Ravi Fernando is new to Care-Link and lacking experience as a “Trainer” & need further knowledge, skill development as a Trainer. (Assuming RF’s service is not more than two years

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