...at Duke Universit y Business Ethics GOOGLE IN CHINA “The Great Firewall” Prepared by Kristina Wilson, Yaneli Ramos, and Daniel Harvey under the supervision of Professor Wayne Norman (edited by Professor Chris MacDonald) In early 2006, search-engine giant Google struck a deal with the People’s Republic of China and launched Google.cn, a version of its search engine run by the company from within China. Launching Google.cn required Google to operate as an official Internet Service Provider (ISP) in China, a country whose Communist government requires all ISPs to selfcensor, removing content that is considered illegal from search results. From a financial perspective, China represented for Google a dynamic and fast-growing, though increasingly competitive, market. Google’s decision to self-censor Google.cn attracted significant ethical criticism at the time. The company’s motto is “Don’t Be Evil,” and prior to entering China, Google had successfully set itself apart from other technology giants, becoming a company trusted by millions of users to protect and store their personal information. The choice to accept self-censorship, and the discussion and debate generated by this choice, forced Google to re-examine itself as a company and forced the international community to reconsider the implications of censorship. This case was prepared as the basis for class discussion rather than to illustrate either the effective or ineffective handling of an administrative situation...
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...at Duke Universit y Business Ethics GOOGLE IN CHINA “The Great Firewall” Prepared by Kristina Wilson, Yaneli Ramos, and Daniel Harvey under the supervision of Professor Wayne Norman (edited by Professor Chris MacDonald) In early 2006, search-engine giant Google struck a deal with the People’s Republic of China and launched Google.cn, a version of its search engine run by the company from within China. Launching Google.cn required Google to operate as an official Internet Service Provider (ISP) in China, a country whose Communist government requires all ISPs to selfcensor, removing content that is considered illegal from search results. From a financial perspective, China represented for Google a dynamic and fast-growing, though increasingly competitive, market. Google’s decision to self-censor Google.cn attracted significant ethical criticism at the time. The company’s motto is “Don’t Be Evil,” and prior to entering China, Google had successfully set itself apart from other technology giants, becoming a company trusted by millions of users to protect and store their personal information. The choice to accept self-censorship, and the discussion and debate generated by this choice, forced Google to re-examine itself as a company and forced the international community to reconsider the implications of censorship. This case was prepared as the basis for class discussion rather than to illustrate either the effective or ineffective handling of an administrative situation...
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...Case Study Analysis Template Analyst’s Name: ¶ Levi Mohorich Date: ¶ 2/23/14 Case Study Name: ¶ Google, Inc., in China I. The Pre-Analysis: A. Perspective: 1. Author’s Perspective. Describe the perspective of the author(s) of the case study and possible biases of the author(s): ¶ The case was wrote by Kirsten E. Martin, the Assistant Professor of Business Administration at George Washington University, School of Business. She has her Ph.D. from Darden Graduate School of Business, University of Virginia. Her main research interests are business ethics, privacy, technology and stakeholder theory. It might be possible that she is biased towards China for their privacy restrictions and ethical values. Based on her previous research work, she probably values ethical behavior highly and technology innovations. 2. Analyst’s Perspective. Describe your perspective as the analyst: ¶ My perspective is that of a college student majoring in Marketing and Advertising Management. I am a strong believer in ethics and moral behavior. I have worked for an entertainment company for 8 years and my boss taught me to always do the right thing. I don’t know much about China and the details of their privacy laws or their government regulations. I do know that they block social media sites such as Facebook and YouTube but that's about it. I am an avid Google user though, I probably use Google almost every single day, or at least...
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...Case Study of Google in China Case Study of Google in China The SEO Consultants (2010) website highlights Google as the number one leading internet search engine within the United States today. In earlier years, the managers’ of Google recognized to remain competitive they needed to enter into the international territory of China. Shortly after launching the search engine in China from the home base of the U.S., the Chinese government blocked the site to prevent users from access to information the government deemed should be censored. Once unblocked, the government censored the search results users of China received. Google management determined they needed to base an operation center within China to better service users and fully tap into this market; however, there were many hurdles including values and ethics that needed consideration (Hill, 2009). Legal, Cultural, and Ethical Challenges Google’s mantra and mission of “don’t be evil” reflects the values of the company. Originally it simply meant to always provide the end user with only the highest quality of search results, but over time the company embraced it as their way of doing business. The culture within China is very different than that of the U.S. With the company physically placing operations in China, their Chinese operations would be subject to the laws and censorship of China. This presented an ethical challenge to Google management, as their commitment has always been to provide the end user...
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...Introduction: Google’s mission statement from the outset is “To organize the world's information and make it universally accessible and useful" Google has instilled a ‘don’t be evil” culture which showcases honest decision making and dissuades any form of cheating. (Birch, 2010). Google entered China in the year 2000 with the introduction of the Chinese version of Google. It was at this time that the internet era is China was beginning to gain momentum and the government was building the infrastructure that allowed information sources to be controlled. Google had to extensively depend upon the translation systems to make a success of Google in China but the hostile environment in 2005 made Google think otherwise .It is pertinent to state that all internet operations in China are controlled by state through some form of regulation .The following represents the presence of some MNC’s in China. Source: http://www.globalbydesign.com/wp-content/uploads/blog/china_search_cnnic.jpg Issues: I feel that Eric Schimdt Executive chairman of Google and Larry Page CEO of Google should seriously consider leaving china due to the various blockades that the government has put up for internet users .The way the Chinese government had interfered with the Gmail email system. This has been considered as a very important decision making process for Google to stay back in china or withdraw its operations in China. The loss of opportunity for Google in China would be huge...
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...Google in China Case Study 1. From a business perspective, what are the arguments for and against entering the market for Internet search in China in 2005? There were many arguments for and against Google going into China like legal, cultural, and ethical challenges facing Google when the decision was made to provide services to China. When Google entered China, locations and hosted servers were maintained by Chinese employees in addition to strict censorship regulations governed by the Chinese government. Google was faced with managing employees and a business that followed different laws and cultures compared to their American counterparts. Arguments For | Argument Against | Rapidly growing internet population | Strict Government regulation | Source of revenue and talent | Cultures | One of the fastest growing economies | Breaking own “Code of ethics” | | Violating Ethical Standards | 2. From an ethical perspective, what are the arguments for and against entering the market for Internet search in China in 2005? From the ethical perspective Google has an obligation as a Multinational corporation toward human rights, corruption, and freedom of speech. Google’s values are to make the world’s information “universally accessible and useful” and to its informal corporate motto, “Don’t Be Evil”? Going into China the Chinese government as a communist government did not want information made readily available to the public for any content pertaining to certain...
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...& Campus (SGS or HN) where you study: | RMIT Vietnam | Title of Assignment: | Case study Assignment | Student name: | Tran Tuan Hoang | Student Number: | 3463819 | Teachers Name: | Thanapat Kijbumrung | Group Number: | 1 | Assignment due date: | 18/12/2015 | Date of Submission: | 18/12/2015 | Number of pages including this one: | 9 | Word Count: | 2339 | RMIT International University Vietnam Bachelor of Business Program Assignment Cover Page GOOGLE STRUGLING TO SURVIDE THE ETHICAL ISSUSES IN CHINA I. Introduction Google is the company who provide a wide range of services to both normal consumers and business. They are best known from their search engine while incorporating with other online technologies such as Gmail and Google chrome. While being one of the top company in the world, Google seem to be struggling when operating in China – the country with the largest number of internet user. Though Google is popular with their motto “Don’t be evil”, they were struggling to adapt with Chinese policy toward certain areas such as censorship and certain actions from the government toward Google prevented it from competing with Baidu –their local competitors. Consequently, Google officially leave china and redirect to Hong Kong in order to escape from the censorship of Chinese government in 2010. This report will analyze certain ethical issues occurred between Google.cn and the government of china. II. Ethics and its impact ...
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...Google in China Case Study Introduction On January 12, 2010 Google’s Corporate Development and Chief Legal Officer, David Drummond, posted an online memo that targeted the Chinese government. The company stated that it had detected highly sophisticated cyber-attacks originating from China and that the evidence suggested the primary goal of the hackers was to access Gmail accounts of Chinese human rights activists. The memo further disclosed that Google was no longer willing to censor its search results on Google.cn and it would exit China if its conditions on non-censorship were not met. The problem faced by Google is that, the Chinese government has been determined to control the flow of information on the Internet and insists on removing certain information that it considered politically objectionable from search results. Google’s mission as a company is “to organize the world’s information and make it universally accessible and useful. However, China’s policies on censorship seemed to conflict with several of Google’s core principles. There is also the question; did Google do its homework to thoroughly analyze the Chinese operating environment as it relates to censorship? By 2005, Chinese search engine company, Baidu, emerged as the leading internet search engine in China. A very important piece of information to consider is that, freedom of speech and freedom of the press are not considered inherent rights in the People’s Republic of China. Therefore, to compete with...
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...what are the arguments for and against entering China? The decision of whether to censor data in exchange for access to a multi-billion dollar market or to maintain a level of international integrity was a dilemma Google faced with their opportunity to enter the Chinese market in 2005. Two years after their inception in 1998, Google had enjoyed positive growth leading to them owning 25% of market share in the Internet search market; once search results became censored in 2004, Google experienced the complexities of working with a dictatorship when posed with the opportunity to enter a communist market, China. In 2005, Google’s Board of Directors met to discuss the pros and cons, and the costs and benefits, of entering the Chinese market, knowing that they would be required to limit the information they made available to Chinese users. If Google chose to enter into agreement with the Communist Party, they would be able to tap into an enormous market opportunity. Google would thereby be able to establish a dominant presence within one of the world’s most rapidly growing countries, getting potential access to over 1.3 billion people and 103 million Internet users. Furthermore, China has been able to break barriers in every market, quickly demanding the attention of foreign investors: “As a result of these [Mao’s successors] reforms, China’s GDP grew tenfold over three decades” (Ibid., 471). Worsfold’s Google in China case study explains: “In the U.S., nearly 70% of the total...
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...642.5 million users , and Google with more than 620million visitors daily. Like any other business as big as they are, they are facing external as well as internal issues, from managing their stakeholders to the geographical segmentation matters. The globalisatin business strategy sometime has a great impact to the coperate business, which sometimes the busnesses have no control over. Only the internal factors and issues are easy for a company to deal with. Case Study 1 Introduction: Google was found in 1998 as a research project by Larry Page and Sergey Brin, Ph.D. students in coincidences of developing a singular integrated universal digital library; the Stanford Digital Library Project (SDLP). Its first headquarters are in Mountain View California. Google has built up a strong brand name or domain and it is a leader in the cyber industry, particularly in terms of its excellent web service and its very rapid growth. Google’s popularity...
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...Google Case Study Teresa Molina Concordia University Texas Decision Making and Strategy in Complex Situations MBA 5321 Dr. Ivonne A. Delgado-Perez October 8, 2014 Strategic Profile and Case Analysis Purpose Google began as a web search engine originally called Backrub created in 1996 by two Stanford University students, Larry Page and Sergey Brin. Currently, Google is the world’s most widely used search engine. Google uses text-matching techniques to find important and relevant web pages to a user’s search, and it host up to 70 percent of the worldwide Internet search market. Web search is essential to Google’s business and an indispensable feature of the Internet. Google owns over 160 localized country/regional domains and is available in over 130 languages. Google’s main financing comes through investor funding and advertisements. Therefore, Google makes a concerted effort to keep advertisements as unobtrusive as possible for its advertising sales account for approximately 97 percent of total revenues. Financially and competitively, Google ranks first in the overall per share data and growth categories and second in overall profitability. In 2004, Google began publicly trading shares on Wall Street. Google’s success is due to its consistent utilization of its competencies to challenge the strategies of the world’s leading technological innovators. Google’s desire is to bring the world to within the reach of every consumer (Hitt, Ireland, & Hoskisson, 2013)...
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...Searching for Internet Freedom in China_GALLEYED (Do Not Delete) 3/18/2013 9:19 PM SEARCHING FOR INTERNET FREEDOM IN CHINA: A CASE STUDY ON GOOGLE’S CHINA EXPERIENCE JYH-AN LEE,* CHING-YI LIU,** AND WEIPING LI*** ABSTRACT ........................................................................................ 406 INTRODUCTION ................................................................................. 406 I. THE NATURE OF THE INTERNET AND GOOGLE’S BUSINESS ............ 408 A. The Evolving Nature of the Internet................................. 408 B. The Study of Google and its China Experience................ 409 II. GOOGLE.CN AND CHINA’S INTERNET POLICY ............................... 412 A. The Story of Google.cn .................................................... 413 B. China’s Internet Policy in the Case of Google.cn............. 419 1. Technological Control of Search Engines .................. 419 2. Legal Control of Search Engines................................ 421 III. POLICY IMPLICATIONS FROM THE CASE OF GOOGLE.CN .............. 423 A. Global Network, Local Internet........................................ 424 B. Leveraging Commercial Power to Regulate the Internet . 426 IV. THE ACCOUNTABILITY CRISIS IN INTERNET GOVERNANCE ......... 428 A. The Problem of Internet Accountability ........................... 428 B. Solutions to the Digital-Accountability Problem ............. 431 CONCLUSION.......................................................................
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...Case Study On Google in China Table of Content Background 3 Introduction: 3 Summary of Environmental Audit 4 Evaluating Current Strategy 4 Current state of Industry- 4 Product Portfolio Analysis 5 Critical Strategic Direction 6 Discussion 6 Conclusion 6 Assessment of Current Strategy 6 Recommendation 7 New strategic Direction/Development and methods- 7 References/Bibliography 8 Appendix 9 Background: This case briefly discusses about search engine market in China, Google’s share in Chinese market, Government rules and regulations related to the internet search. The main issues discussed in this case study are: • Google’s launch in the China and how it made its presence felt over there as well as the key issues faced by the Google such as gaining the market share, although Google did a fair amount of research before entering China but still wasn’t able to beat the local competitor Baidu which is the biggest in terms of search engine in China and accounts for nearly 60% of the market share.(Appendix 4) • Chinese Government rules and regulations related to the censorship in China which was against the Google’s Mission of providing the information. • Cyber attack on Google China which mainly target the gmail accounts of the users who were Human Right activists which forced Google on considering its exit from China. • A brief...
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...1. Using competitor intelligence from the case material, assess the levels of market commonality and resource similarity that Google has with three key industry competitors. How will they influence competitive behavior and the intensity of rivalry? Market Commonality refers to the number of different markets two or more direct competitors are involved in. For instance Sony and Samsung are direct competitors and are involved in number of different markets which includes Smartphones, Televisions, and Hi Fi Systems and so on. Market commonality also pertains to the degree of importance each competitors give to their each market. For instance, Sony and Samsung may give more importance to their Television line of products because it either maybe their most popular products of all or it may be due to their anticipated future market of that product. Multimarket competitors are less likely to attack each other aggressively, but will respond aggressively when they’re being attacked. For instance Airlines industry is a multi-market industry wherein the prices are similar, but if the competitors comes up with a promotion, others would swiftly respond. Resource similarity on the other hand, refers to how the each of the firms’ resources both tangible and intangible can be compared. For instance, Sony and Samsung both are market leaders in LCD and LED manufacturing. Both have exceptional intangible resources in terms of designing products and their level of knowhow and technological expertise...
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...of Google 39 Issues in Google life cycle 39 Another Issues in Google 40 Copyright Issues 40 Privacy Issues 41 Why won’t Google be affected by the crisis? 42 How do Google measure success of a new product? 42 Google deal with the host of privacy issues associated with its application 43 Antitrust 44 Google and Antitrust 44 Some spesific activities have been made for anti trust claims 45 The Issues are associated with the launch of Google Health 45 * The look of Google Health 46 * Screen shot deeper on the application 46 * The Issues of google health 46 * Google Response 47 The issues might arise in Google’s ownership of Tianya.cn 47 * What is Tianya.cn? 47 * The issues might arise in Google’s ownership of Tianya.cn 48 * Google’s Partnership status in China 48 Google interact with Microsoft 49 Conclusion 49 Executive Summary * Google Inc., a technology company, maintains index of Web sites and other online content for users, advertisers, Google network members, and other content...
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