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Case Study of Jot

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TEAM NAME EKUSHE

UNIVESITY BANGLADESH UNIVERSITY OF PROFESSIONALS TITLE REPORT TO THE BOARD

MEMBERS

Table of Contents Contents 1.0 EXECUTIVE SUMMARY 3 2.0 INDUSTRY BACKGROUND 4 3.0 STRATEGIC ANALYSIS 4 3.1 Company Analysis 4 3.1.1SWOT Analysis (Appendix A) 4 3.1.2 Ansoff’s Growth Vector Matrix (Appendix B) 5 3.1.3 Porter's Generic Strategies (Appendix C) 6 3.2 Industry Analysis 6 3.2.1 PEST Analysis (Appendix D) 6 4.0 FINANCIAL ANALYSIS (Appendix E) 6 4.1 Profitability ratios 6 4.2 Liquidity Ratio 6 4.3 Activity Ratio 7 4.4 Debt Ratio 7 5.0 WHAT-SO ANALYSIS 8 6.0 SCENARIO ANALYSIS AND RECOMMENDATION 12 6.1 Near-Shoring Proposal in Voldania (Appendix F) 12 6.2 Launching New Range of Toys for 9-11 Age Group 12 6.3 Late Delivery of Christmas Product 13 6.4 Faulty New Flying Spaceship Toy 14 7.0 MAJOR ISSUE ANALYSIS AND RECOMMENDATION 15 7.1 Market Expansion 15 7.2 Reduce Debt 15 7.3 CSR Activities and Product Safety 16 8.0 APPENDICES 17

1.0 EXECUTIVE SUMMARY

This report tries to prioritize the current issues of the management of Jot while discussing and advising upon them. Through strategic and financial analysis, the report analyzes the ins and outs of this firm and through a detailed what-so analysis thoroughly discusses the issues of the firm.
For the near shoring proposal the team suggests to shift production to China based upon net present value of cost involved while launching new products in the 9-11 age group. The report provides multiple solutions for the late delivery and faulty toy cases and chose to prefer major customers over small retailers and to repair the faulty products.
The report further suggests on issues including market expansion, debt reduction and CSR activities.

2.0 INDUSTRY BACKGROUND Toy market is a highly seasonal market with

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