...colgate Meg Carey Max Jayapaul Julie Longmuir Kate Lynch Rani Marom Liz Sansone Marketing 9703 Dr. Chattalas Colgate-Palmolive Case Analysis April 10, 2002 COLGATE-PALMOLIVE COMPANY: THE PRECISION TOOTHBRUSH SWOT Strengths ColgateColgate-Palmolive is recognized as the world’s leader in personal care sales which included oral hygiene products like toothbrushes and toothpastes. In 1991, its sales topped at $6 billion and profits at $2.76 billionand as it cornered 43% of the world’s toothpaste market and 16% of the world’s toothbrush market. In the United States, the world’s largest market, ColgateColgate-Palmolive holds the number one spot in toothbrush sales with a market share of 23%. From these statistics, one of Colgate-Palmolive’s main strengths is being the market leader inpersonal oral care products. is one of Colgate ColgateColgate-Palmolive’s extensive overseas reach is another main strength. Based on the data in the case study, ColgateColgate-Palmolivehas introduced 275 new products worldwide and setup manufacturing facilities in China and Eastern Europe, breaching the new emerging economies inof the 21st century. On top of that, international sales accounted for 64% of total sales andand profits from international operations account for 67% of the total profits for ColgateColgate-Palmolive.-Palmolive ColgateColgate-Palmolive hasa very large an...
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...A Brief Understanding of IBS ‐‐A Case Study of Toyota A Brief Understanding of International Business Strategy --A Case Study of Toyota by Peter LIU, peterliu@acculine‐mfg.com MSc International Business P14B45 International Business Strategy Lecturer: Dr Yee Kwan Tang Sponsored by 10 May 2010 Acculine Precision Manufacturing Company Tel: 0086-574-28887315, Fax: 0086-574-28875303, Web: www.acculine-mfg.com, email: info@acculine-mfg.com A Brief Understanding of IBS --A Case Study of Toyota Page 1 / 12 Content Introduction ........................................................................................................................... 2 Basic Concept of International Business Strategy ................................................................. 2 Brief Background of The World Auto Industry .................................................................... 4 Brief Background of Toyota .................................................................................................. 4 IBS of Toyota ........................................................................................................................ 6 Entry to US Market ........................................................................................................... 7 Americanization as A Way of Localization ...................................................................... 8 Recommendations...
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...Informatica Economică vol. 13, no. 2/2009 103 Computer-Based Decision Support for Railroad Transportation Systems: an Investment Case Study Luminita DUTA1, Adrian BITULEANU2, Florin Gheorghe FILIP3, Ion ISTUDOR4 1 Valahia University of Tîrgovişte, Tîrgovişte, Romania, duta@valahia.ro 2 National Railroad Company, Craiova, Romania, adrianbituleanu@yahoo.com 3 The Romanian Academy - INCE and ICI, Bucharest, Romania, ffilip@acad.ro 4 Valahia University of Tîrgovişte, Tîrgovişte, Romania, ion.istudor@gmail.com In the last decade the development of the economical and social life increased the complexity of transportation systems. In this context, the role of Decision Support Systems (DSS) became more and more important. The paper presents the characteristics, necessity, and usage of DSS in transportation and describes a practical application in the railroad field. To compute the optimal transportation capacity and flow on a certain railroad, specialized decisionsupport software which is available on the market was used. Keywords: decision support systems, decision tree, logistics, optimization, railroad transportation 1 Introduction In the modern society the mobility is an essential feature. The economical development requires the development of transportation systems (TS). The European Union has a clear policy in the domain of transportation systems and elaborated the main objectives of this important economical field. The White Paper of the European ...
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...CASE STUDY COLGATE PALMOLIVE COMPANY THE PRECISION TOOTHBRUSH REPORT Submitted By Group-2, Section-D Abhishek Chowdhary, PGP2011507 Baljinder Singh, PGP2011587 Jubin Mahajan, PGP2011668 Rishabh Ratna, PGP2011825 Roopak Bhartee, PGP2011833 Vasanth C, PGP2011930 Vineeta Singh, PGP2011940 Executive Summary The Colgate-Palmolive case involves the Precision toothbrush, which was entered into the market in 1993 by Colgate-Palmolive. This marketing plan summarizes the company’s situation at the time the Precision toothbrush was introduced, and the different marketing strategies that we believe would be best for Colgate-Palmolive and their new toothbrush. The marketing strategies include proposed strategies involving product, price, place, and promotion. Included in the marketing plan are pro-forma income statements for Colgate Palmolive if they were to launch the product, and also if they were to choose not the launch the product. Also included is an advertising budget. Situation Analysis Colgate Palmolive, having sales of $6.06 billion and a gross profit of $2.76 billion, was poised to launch a new toothbrush “Colgate Precision” in the United States. From early 1990s, therapeutic toothbrushes were gaining acceptance among common people. As a result, the toothbrush industry experienced a massive influx of competitors and formation of a niche market. In order to gain an edge each competitor worked on developing new toothbrush technology and offering promotions...
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...the United States, and named Colgate Precision. In order to maximize the profit and meet the consumer demand, CP could introduce the toothbrush as a niche, super-premium or a mainstream, professional product. In 1991, CP was a global leader in household and personal care products with sales of $6.06 billion and a gross profit of $2.76 billion. In 1992, there were three dominated player in toothbrush market which were: Colgate-Palmolive, Johnson &Johnson and Oral-B. Among three of them, Colgate-Palmolive and Johnson & Johnson were positioned in the professional segment and Oral-B were positioned in the super-premium segment. The toothbrush industry was divided into two models by price in the first time which were super-premium, professional, and value. Then second time was divided into niche and mainstream offerings. Depending on how it chooses to introduce the Precision toothbrush to the consumer, 1992 could count as an important year for CP to establish itself as the definitive oral health care company. SWOT Analysis Strengths CP is the world’s leader in personal oral care sales. In 1991, it sales worldwide sales for CP’s oral care products increased 12% to $1.3 billion, accounting for 22% of CP’s total sales. The toothbrush sales in U.S. reached $77 million in 1991, and operating profits of $9.8 million. CP held the number one position in the U.S. retail toothbrush market with a 23.3% volume share. Based on the data in the case study, CP introduced 275 new products worldwide...
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...ultrasound technology. Besides babies, sonograms can also generate images of body organs and tissues to diagnose medical conditions. The process starts with placing a small device called a transducer against the patient's skin near the body tissue to be imaged. The transducer is like a microphone because it can transmit and receive sound. The transducer sends a stream of high frequency (depending on the frequency the sonographer has picked) sound waves into the body that bounce off the interior body. These sounds are analyzed by a machine to make an image of the structure on a television screen. It appears almost to be like an x-ray but slightly different and less dangerous to the body. Skills, Required Education and Salary Expectations, Tools and Technologies Work Environment. Skills. Taking the responsibility as a...
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...Advances in Metal Forming Research at the Center for Precision Forming - Industry/University Cooperation – T. Altan, P. Sartkulvanich, N. Kardes The Center for Precision Forming (CPF), The Ohio State University, Columbus, Ohio, USA Abstract The demand for application for lightweight materials such as Ultra/Advanced High Strength Steels (U/AHSS), aluminum alloys, magnesium alloys and boron steels in automotive industry is increasing to reduce vehicle weight and increase crash performance. The use of these relatively new materials requires advanced and reliable techniques to a) obtain data on material properties and flow stress, b) predicting springback and fracture in bending and flanging, c) selecting lubricants and die materials/coatings for stamping and forging and d) designing tools for blanking and shearing. In addition, designing the process and tooling for a) hot stamping of boron steels, b) warm forming of Al and Mg alloys, and c) optimizing the use of servo-drive presses require advanced Finite Element based simulation methods. CPF is conducting R&D in most of these topics and also in many hot and cold forging related topics. This paper gives an overview of this research and discusses how the research results are applied in cooperation with industry. Keywords: Metal Forming, Sheet metal, Forging, FEM 1 INTRODUCTION The Center for Precision Forming (CPF) has been established with funding from the National Science Foundation (NSF) and a number of companies (www.cpforming...
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...E TENSION AZ1535 ARIZONA COOP E R AT I V E December, 2010 Things to Know About Applying Precision Agriculture Technologies in Arizona Pedro Andrade-Sanchez and John T. Heun Precision Agriculture (PA) technologies can enhance the productivity of irrigated agriculture in Arizona. This guide is intended to aid growers in selecting the right technology when considering the need to acquire new, or upgrade existing equipment. It is expected that growers will adopt new technology only when it solves a problem in an economical way, therefore consultation with your local machinery dealer is a key step in being informed on issues such as cost, service, infrastructure requirements, and compatibility between components, systems, brands, etc. Use of Mechanized Technology and Farm Management Technological innovation in U.S agriculture has been the basis for the outstanding gains in productivity that have been achieved (Fuglie et al., 2007). In the area of energy use, significant progress was made after the transition from animal drawn implements to mechanized operations. By 1945, the use of tractors was preferred due to its versatility (Culpin, 1992). Early in this transition power units used gasoline engines, but by now, tractors and self-propelled agricultural machines make use almost exclusively of diesel engines due to their extended durability and continuous power delivery characteristics. Seeking higher levels of field capacity, modern U.S. agriculture has experienced...
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...performance. The evaluation is based on a set of performance metrics. The analyses are conducted in WEKA on five UCI medical datasets: breast cancer, hepatitis, heart disease, dermatology disease, diabetes. The analyses have shown that it is very difficult to name a single data mining algorithm to be the most suitable for the medical data. The results gained for the algorithms were very similar. However, the final evaluation of the outcomes allowed singling out the Naïve Bayes to be the best classifier for the given domain. It was followed by the Multilayer Perceptron and the C4.5. Keywords: Naïve Bayes, Multilayer Perceptron, C4.5, medical data mining, medical decision support Chapter 1: Introduction to the Study Introduction Thesis Structure Study Overview Background of the research Focus Area & Motivation Aims and Objectives Research Problems Motivation and Challenges Thesis Outline Intellectual Challenge Justification for the Research Methodology Conclusion Chapter 1:...
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...In the two stories “The Pedestrian” by Ray Bradbury and “The Cold Equations” by Tom Godwin you read about how technology affects everyday life, for better and for worst. They both teach that technology has a negative effect on humanity. In “The Cold Equations” a girl Marilyn stowed away on a EDS ship. Due to this added weight and laws she had to die for the mission to be successfully completed. During her final moments of life the pilot had to explain to her there was nothing he could do. Some people might argue that technology makes life easier, well in this case it makes it so much more complicated. The computers were “formless, mindless, invisible, determining with utter precision how long the pale girl beside him might live” (Godwin...
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.... 2.0 Demand Planning 2.1 Forecasting---------------------------------------------------------------------- 2.2 planning--------------------------------------------------------------------------- 3.0 Order Management/Service Level 3.1 Method----------------------------------------------------------------- 3.2 Order Status Tracking-------------------------------------------------- 3.3 Technology----------------------------------------------------------------------- 3.4 Reverse Logistics--------------------------------------------------------------- 3.5 Managing Third Party Logistics----------------------------------------- 4.0 Sales and Operations Planning 4.1 Structure and Focus------------------------------------------------------------------ 4.2 Product Run Strategy---------------------------------------------------------- 4.3 Data Management and Integrity------------------------------------------------------- 4.4 Finished Goods Inventory Management-------------------------------------------- 5.0 Description of Major Challenges 5.1 Week Precision and Visibility--------------------------------------------------------- 1.0 Introduction to the main the...
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...Research Proposal UDB301 – Research Methods Due Date: 30/05/2014 Name: Dylan Black Student Number: N8304271 Course Code and Major – UD40 – Spatial Science Email: Dylan.Black@connect.qut.edu.au Due Date: 30/05/2014 Name: Dylan Black Student Number: N8304271 Course Code and Major – UD40 – Spatial Science Email: Dylan.Black@connect.qut.edu.au The Change Galileo Will Make to RTK Surveying This study is focused on what will change with the construction and implementation of a new Global Navigation Satellite System called Galileo. The new Galileo system will bring many changes to many different sectors however the change to Real Time Kinematic Surveying and surveyors is the main purpose of this report. Understanding how current systems work and how Real Time Kinematic surveying is undertaken will help in understanding how things will change and what is to be expected with a new system. This study is important as many surveyors and surveying businesses will need to prepare for the influx of new technology as well as assess what they will be able to use the new system for. Key Words: GNSS, Galileo, RTK, GPS, Surveying Contents 1.0 Introduction 3 1.1 Image 1 – Galileo Constellation 3 2.0 Literature Review: 4 2.1 History: 4 2.2 Why we launch satellites: 4 2.3 What satellites do? 4 2.4 How do satellites and RTK work: 5 2.41 Diagram 1 – RTK Set Up 6 2.5 Current systems in place: 6 2.6 Problems with current systems: 7 2.7 Why is Europe...
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...Labcompliance Scope Tax/Bank Information All come with 10+ Best Practice Documents: SOPs, Checklists, Examples Transfer of Analytical Procedures According to the New USP Chapter <1224> With SOPs, templates and examples for easy implementation March 21, 2013 Quality by Design (QbD) for Analytical Method Development and Validation Learn how to design robustness for easy transfer and to avoid OOS situations Recorded, available at any time Validation of Analytical Methods for GLP and Clinical Studies Learn how to design, prepare, conduct and document for FDA compliance Recorded, available at any time Eight Steps for Cost-effective Laboratory Compliance Up-to-date overview, hot topics and trends. Recorded, available at any time Verification of Compendial Methods according to the New USP Chapter <1226> Understand the new risk based approach and and get real world case studies for testing Recorded, available at any time Effective HPLC Method Development and Validation Preparation, conduct and documentation for FDA/EMA Compliance Recorded, available at any time Validation of Analytical Methods and Procedures Conduct and Document for Efficiency and FDA, USP/EP and ISO 17025 Compliance Recorded, available at any time Development and Validation of Stability...
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...Robotic Surgery October 8, 2015 Devry University The technology Robotic surgery refers to a method used to perform surgery with the help of very small surgical instruments attached to a robotic arm. The surgeon controls the robotic arm with a computer (U.S. National Library of Medicine, 2013). Robotic surgery or robotic-assisted surgery uses robots that are controlled by actual surgeons. The robots are merely for precision and accuracy during the surgery as human surgeons are prone to error due to distractions. The development also allows doctors to perform a lot more complex operations than they were able to before. It does not stop there; Robotic surgery allows for much more flexibility options, control- ability and accuracy in precision (Lanfranco, et al. 2004). The surgeon makes tiny incisions on the patient, then the blades and other surgical instruments that are attached to the robot, penetrate through the incisions. This kind of surgery has been successful in some traditional open surgical operations (Mayo Clinic, 2015). Application of general anesthesia is important during surgery because it alters the perception of the body toward a painful stimulus. General anesthesia is applied to ensure that the procedure is painless. It takes a patient to relax and submit themselves to the hands of the surgeon as the only way of healing. The anesthesia, therefore, works by reducing the anxiety that may bring complications as the patients are unconscious...
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...spinal surgery. The Mazor Robotics technology is a massive advancement in back and spine surgery as well as surgical techniques in general, moving the surgeon from 100% freehand methods to sophisticated software and robotic-guided procedures. “The accuracy rate of pedicle screw positioning with the system was found to be 98.5 percent, and no neurological, vascular or dural damage was observed in the case series” (Mazor). The technology is incredibly precise due to its guided instrumentation and image based planning, which has enabled accuracy in spinal surgical procedures that have never before been achievable. Renaissance is providing tremendous...
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