...A XIAOMI INC. Uma análise sobre a Marca A XIAOMI INC. | João Félix 26512 Índice e Índice de Figuras 1 2 3 4 Introdução ................................................................................................................................................ 3 História da Xiaomi ..................................................................................................................................... 4 A Identidade da marca. ........................................................................................................................... 12 Analise Externa ....................................................................................................................................... 13 4.1 4.2 4.3 4.3.1 4.3.2 4.4 4.4.1 4.4.2 4.4.3 4.4.4 4.4.5 4.4.6 4.4.7 5 O Mercado ..................................................................................................................................... 13 Concorrência .................................................................................................................................. 14 Segmentação ................................................................................................................................. 15 A serie Mi (FlagShip) .............................................................................................................. 15 A Serie HongMi (Low Budget) .............................................................................................
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...XIAOMI: FUTURE INTERNATIONAL AND DOMESTIC GROWTH CASE STUDY REPORT STOYKO STOEV, S2874075 XIAOMI: FUTURE INTERNATIONAL AND DOMESTIC GROWTH CASE STUDY REPORT STOYKO STOEV, S2874075 INTRODUCTION Xiaomi, co-founded by Lei Jun – a computer science graduate, and Lin Bin – formerly in charge of Google’s Chinese operations, has gone from a start-up to the third largest handset maker worldwide, only behind Apple and Samsung, in less than five years. This report has as a purpose to outline a prediction about the company’s future and is limited to projected growth of Xiaomi in both Chinese and international market, and reasons for the probable success it would have. INTERNATIONAL EXPANSION AND GROWTH Currently, Xiaomi only operates in Asia and is predominantly sold in China, but has revealed plans to expand to other markets in the near future. Chances of success in them are rather high and, moreover, the organisation can further solidify its position in China and increase smartphone sales not just internationally, but also domestically. The foreign locations in which Xiaomi is most likely to prosper are countries with developing economies such as Brazil, Mexico, Russia, Turkey, India, and Southeast Asia and the reasons for the possible prosperity are the developed methods and the reputation of the company. GOOD QUALITY AND AFFORDABILITY Until recently, it was widely believed that direct proportionality existed between quality and price and neither can be low...
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...to assist researchers’ needs for better understanding, examine the viability of a more extensive research, and to identify the best means to be employed in the later study. The data collection methods have two and can be categorized into qualitative and quantitative methods. Qualitative method provides data in the form of words or perhaps visually, while quantitative method generates numerical data. Qualitative research embraces the collection and studied use of a various empirical materials such as interview, life story, personal experience and case study. Thus, as our group is conducting interview, the method we put to use will be qualitative data collection method. The focus group that our group places accent on is young adults who aged 18 to 35. We conduct a total of two focus group interviews, In the first interview meeting we manage to interview 4 respondents and subsequently 6 respondents in our second focus group interview. In the first interview meeting, we invite the young adults who use XiaoMi in Curtin University, and in the second meeting we invite workpeople who fresh from college, both of the interview meetings are held in a coffee shop. The questions being put priority on our focus group interviews are the factors influencing them to purchase XIaoMI and their point of views towards XIaoMI. In accordance with these two focus group interviews, both of the respondents regardless of males or females, deem that the prices of the smartphones in the contemporary...
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...Marketing Proposal and Strategy for New Xiaomi Product “MiSpectacles” Co-authored by Kyaw Soe Hein 12 Feb 2015 ABSTRACT This document provides a marketing report on Xiaomi Inc, a multinational corporation based in Beijing, China. Xiaomi is a privately owned Chinese electronics company founded by Lei Jun and several partners in 2010, and which has now grown to be the world’s third largest smartphone distributor. The report begins with an introduction Xiaomi and briefly highlights the company’s background and history. Highlights of the firm’s external environment are provided using the PEST framework, followed by an analysis of the competitive environment using the Porter’s Five Forces framework, leading to a discussion on the organisation’s strengths, weaknesses, opportunities and threats in light of its operating environment. The report then proposes 3 viable market segments for the proposed new product (MiSpectacles), and selects a proposed target market segment, highlighting the company’s differentiating strategy and value proposition. The report concludes with a proposal on the marketing mix for the new product, as well as the product development strategy. Page 2 of 34 TABLE OF CONTENTS ABSTRACT .................................................................................................................... 2 TABLE OF CONTENTS ............................................................................................... 3 LIST OF TABLES...
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...Xi’an Jiaotong-Liverpool University 西 交 利 物 浦 大 学 Year 4 | | Homework Submission (First Draft) | | | | | | Homework Submission (Second Draft) | | | | X | | Course Work Submission | Put an X in the box to show whether this is homework or a credit-bearing coursework assignment Name | Gao | (Surname) | Xiang | (Other Names) | ID Number | 10113515 | Programme | Financial Mathematics | Module Title | Final Year Project (Phase 1) | Module Code | MTH301 | Assignment Title | An investigation and analysis of the factors that lead to Nokia’s declining market share. Lessons learned from Nokia’s decline. | Submission Deadline | week 13, Thursday, 05th of December, afternoon | Tutor Responsible | Ewout van der Schaft | I certify that: * I have read and understood the University’s definitions of COLLUSION and PLAGIARISM (available in the Academic Student Handbook (2008-9) of Xi’an Jiaotong-Liverpool University). With reference to these definitions, I certify that: * I have not colluded with any other student in the preparation and production of this work; * this document has been written solely by me and in my own words except where I have clearly indicated and acknowledged that I have quoted or used figures from published or unpublished sources (including the web); * where appropriate, I have provided an honest statement of the contributions made to my work by other people including technical and other support staff. I understand...
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...FLIPKART’S MOU WITH MINISTRY OF LABOUR AND DGET SUBMITTED BY: CHINMAYEE SHARMA-13BSPHH010156 KULJEET KAUR CHHABRA-13BSPHH011068 ANITHA M-13BSPHH010061 DIVYA SREE B-13BSPHH010149 CHETIKA GUPTA-13BSPHH010154 ABHIDHA-13BSPHH010011 ARYAMITA MOHANTY-13BSPHH010121 SUBMITTED TO: Dr. PURNAPRABHAKAR NANDAMURI DATE: 31-8-2014 Background Flipkart is an e-commerce business founded by Sachin and Binny Bansal in 2007 both are not related to each other and alumni of IIT Delhi. It is a Singapore holding based company and the most of investors are from foreigners, the business was incorporated as a company in October 2008 headquarters Bangalore, Karnataka .During its initial years Flipkart focused only on books and soon as it expanded, Today they are present across categories including movies, music, games, mobiles, cameras, computers, healthcare and personal products, home appliances and electronics, stationeries, perfumes, toys, apparels, shoes and eBooks. They both pooled in Rs 2 lakh each and with two computers launched the site from their two-bedroom apartment in Koramangala, a primarily residential locality in Bangalore where the company now has multiple offices. For 10 days, the site did not see a single sale and then a customer VVK Chandra from Andhra Pradesh placed the first order for the book 'Leaving Microsoft to Change the World’. Now the Flipkart has more than 10000 employees. Flipkart initially had spent 4lakhs to set up the business but it has...
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...01-Aug-2014 Politics India President congratulates medal winners at CWG President of India Pranab Mukherjee has congratulated the Indian players who won the medals at the Glasgow Commonwealth Games 2014. He gave his best wishes to Bijneesh Bajrang, Lalita, Navjot Kaur, Swati Singh and Lalita for their accomplishments in CWG. He wrote separate letters and said that the achievement of the players has proved that the Indian sportsmen are capable of reaching the top at the international level. 01-Aug-2014 Science and Technology Croma & Intel launch Windows 8.1 2-in-1 PC Croma & Intel have jointly launched two Windows 8.1-based devices – a 10.1-inch 2-in-1 PC with an attached keyboard, along with a tablet with 8-inch display feature. The 10-inch model will be available at a price of Rs 21,990 while the 8-inch model will be priced at Rs 13,990. The 8-inch tablet will only be available in the Croma outlets and the retail site of the company only. 01-Aug-2014 Sports Dipa Karmakar creates history for India in CWG After winning the Bronze medal in the artistic gymnastics event, Dipa Karmakar has created a history by becoming the first Indian woman and the second player from the country. Karmarkar collected 14.366 points to finish the third in the women’s vault final.England’s Claudia Fragapane bagged the gold medal with 14.633 and Silver went to Elsabeth Black. 01-Aug-2014 Business Jet Airways offers tickets for as low as Rs 1,499 Jet Airways declared a discounted...
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...Part 1: Case Study 1. Examine further the “2011 Ranking of Top 100 Brands.” Classify these brands while considering the product category/sector and the country of origin. Can you detect a pattern? For example, do you see that strong players in the automotive sector emerge largely in Western Europe? Yes. I could find some patterns about ranking of top 100 brands. First as this question mentioned, Western Europe has strong automotive section. Because of in European country are united as an EU. So they can easily pass border, so automobile is essential product to them. Also Italy and France has a large fashion market, the biggest world four fashion show hold in New York, Landon, Paris, and Milano. So four of three the biggest fashion part hold in Western Europe. I guess that’s the reason why they has a luxury brand company. Also in East Asian country, has strength about electrical and automobile product such as Samsung, Hyundai and Honda, and Sony. I guess that’s because of were one of the most recent warfare nations. During the war, they really needed to develop means of transportation for procurement. I guess German faced same situation with Asian countries. After war their countries affected by economic depression, so they just took part in Electrical industry, and got a chance. That’s why they occupy large part of Electronic and automobile industry. 2. List all the brands that you have in your home. Then, research to find the country-of-origin of all the brands on your...
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...Masters Programmes ------------------------------------------------- Assignment Cover Sheet Question: [Analyze a strategic issue facing Samsung Electronics Company] “This is to certify that the work I am submitting is my own. All external references and sources are clearly acknowledged and identified within the contents. I am aware of the University of Warwick regulation concerning plagiarism and collusion. No substantial part(s) of the work submitted here has also been submitted by me in other assessments for accredited courses of study, and I acknowledge that if this has been done an appropriate reduction in the mark I might otherwise have received will be made.” Introduction Samsung Electronics Company (SEC), Ltd founded in 1969 is a South Korean multinational electronics company and is the flagship subsidiary of the Samsung Group, accounting for 70% of the group's revenue. Since the introduction of monochrome television sets in 1971, it has grown on average 38 percent a year, broadening its product range from simple consumer electronics and home appliances to advanced information and communication equipment, computers and peripherals and semiconductors (Renee, 2007) . It is currently the world's largest manufacturer of mobile and smart phones, LCD Panels and televisions and displaced Apple Inc. as the largest technology company in 2011 (Renee, 2007). Industry boundary Samsung electronics has the following divisions * Consumer electronics (CE)...
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...Abstract The purpose of this study is to analyse the factors of affecting the students’ purchase intention on mobile phone in Johor. The result is useful for manufacturer to take the feedback and make the improvement in the future. There are many factors of purchase intention and it changes with the time. Therefore, this study will focus on 4 variables to analyse which are brand, price, feature and recommendation by friends and family. Moreover, data were collected from Southern University College students in Johor Bahru. This data is based on 100 respondents who age is between 20 and 30 years old. The quantitative method would be used to collected data which can help to save time and costly. Besides, the result shows that brand is the main factor affects the students’ purchase intention. Hence, this study suggested that the mobile manufacturer should consider the above mentioned factor which helps to enhance the students to purchase. Acknowledgement In this regard, I want to express my gratitude to my supervisor, Mr. Alex Tan Wei Liang. During this time, he spends his time to guide me to complete this research study. Also, he always use his language to call me relax when I am feeling stress and bad mood. In addition, one of the important roles in this research study is the respondents. I would like to thank for them due to willing to spend their time and help me to response the questionnaire which is part of the research study. Lastly, I would like to thank...
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...Background In an increasingly globalized world, the growing competition increases the relevance of innovation for companies, institutions and even countries in order to stay competitive. It could be shown that any human being is capable of creative thinking and that results of creative processes can be improved both in quantity and quality by applying creativity techniques (Isaksen, 1998) (Diehl et al. 1987). Computer-based Creativity Support Systems (CSS) are being developed in order to level out some drawbacks of group creativity processes, such as production blocking, evaluation apprehension or social loafing (Nunamaker et al. 1991). While there is reasonable amount of research that clearly reveals the performance benefits from the usage of electronic creativity support tools (CST), they have not yet displaced nor joined the usage of non-electronic creativity support tools and in particular verbal brainstorming (Dennis et al. 2004). Alan R. Dennis and Bryan A. Reinicke (2004) point out that there are a variety of stakeholders with different interests, goals and incentives on the usage of creativity support systems, such as the organization as a whole, group leaders, managers or the participants of creativity processes. They present arguments and empirical evidence that not all users are primarily concerned with the productive performance (for example the number of ideas generated) when deciding on the method and tools for idea generation but other criteria as group...
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...Final Paper Project due 8/24/14 11:59 pm EST Topic: APPLE IN CHINA Apple Inc. is a Multinational American company with its headquarters in Cupertino, California was established in 1977.It is a much revered multinational company that designs and sells desktops, laptops, Smart phones, Tablets, software and accessories. Apple was the first major novel entrant to the evolving mobile Internet market otherwise known as smartphone which in 2007 introduced the Apple iPhone. ``It catalyzed a shift in the architecture of the mobile phone industry and set the standard in two ways. First, it provided a fully functional web browser that allowed users to escape previous operator-specific silos of mobile content by linking them directly to the infinitely larger and more diverse Internet value networks.Ineffect, it collapsed the boundaries between the mobile device and the Internet with its enormous content. Secondly, leveraging the iPod ecosystem, but going far beyond it, the iPhone created a platform sufficiently open and attractive to create an ecosystem of application providers with 250,000 iPhone-specific applications that encouraged billions of downloads``( Kenney,M. & Pon,B.2011). Apple designs, markets and manufactures portable communication digital media devices like personal computers (pc`s), digital musical players, and interrelated software products. Among the Company’s products and services are the iPhone, IPod, iPad, Mac Pc, Apple TV, ICloud, iTunes, iBook, the iOS...
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...GROUP Business Technology Strategy Coursework about Apple iPhone Cai Bichu, He Yubei, Lv Mengyu, Tu Hongting, Wang han, Wang Yian, Yang Tong 2015/12/10 Catalog 1. Abstract ......................................................................................................................................... 3 2. Background ................................................................................................................................... 3 2.1 Background of the apple company ...................................................................................... 3 2.1.1. Steve jobs ................................................................................................................ 4 2.1.2. Products -- iPhone ................................................................................................... 4 2.2 The analyses of apple’s porter 5 forces ............................................................................... 6 2.2.1. Competitive Rivalry or Competition with Apple .................................................... 7 2.2.2. Bargaining Power of Apple’s Customers/Buyers .................................................... 7 2.2.3. Bargaining Power of Apple’s Suppliers .................................................................. 8 2.2.4. Threat of Substitutes or Substitution ....................................................................... 8 2.2.5. Threat of New Entrants or New Entry.....................................
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...small and simple packaging design of main smartphone manufacture such as Apple and Samsung. Main colour use in packaging design of Ninetology is in white and red, this will create a young and energetic image towards consumer’s mind. Moreover, smartphone of Ninetology is come together with SKROSS@ World USB Charger, power bank, screen protector and bumper case besides basic accessories as what other smartphone manufacture provided. This will bring convenient for customer of Ninetology when they travel around the world. Also, customer do not have to worry there’s no suitable screen protector and case for their smartphone as Ninetology already provided them. Design of Ninetology smartphone is in sporty, slim and young ways. Middle-range smartphone of Ninetology is made by using polycarbonates while high-end smartphone is made by using aluminum and high-sensitive Gorilla Glass. In addition, features of Ninetology smartphone (U9 Z1+ Model) such as Dual Sim, HDR, Magnetic sensor, capability of take 9 pictures in 1 second and so on able to make Ninetology compete with its competitors such as Huawei, XiaoMi and well-established brand such as Samsung and HTC. In term of price, Ninetology flagship smartphone U9 Z1+ is set at RM1190.00. This price is considering low...
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...Business Profile (a) History and background Apple Computer, Inc. is largely responsible for the enormous growth of the personal computer industry in the 20th century. The introduction of the Macintosh line of personal computers in 1984 established the company as an innovator in industrial design whose products became renowned for their intuitive ease of use. Though battered by bad decision-making during the 1990s, Apple continues to exude the same enviable characteristics in the 21st century that catapulted the company toward fame during the 1980s. The company designs, manufactures, and markets personal computers, software, and peripherals, concentrating on lower-cost, uniquely designed computers such as iMAC and Power Macintosh models. Apple was founded in April 1976 by Steve Wozniak, then 26 years old, and Steve Jobs, 21, both college dropouts. Their partnership began several years earlier when Wozniak, a talented, self-taught electronics engineer, began building boxes that allowed him to make long-distance phone calls for free. The pair sold several hundred such boxes. In 1976 Wozniak was working on another box--the Apple I computer, without keyboard or power supply--for a computer hobbyist club. Jobs and Wozniak sold their most valuable possessions, a van and two calculators, raising $1,300 with which to start a company. A local retailer ordered 50 of the computers, which were built in Jobs's garage. They eventually sold 200 to computer hobbyists in the...
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