...Unit IV Case Study This case study is an analysis of the strategic issues faced by The Cliptomania Web Store in the development and launch of their e-business venture. Cliptomania, LLC, owned and operated by the Santo family, is an e-business that sells clip-on earrings throughout the United States, Canada, Ireland, Australia, and New Zealand (Brown, DeHayes, Hoffer, Martin, & Perkins, 2012). The Santos have discovered an underserved market niche and turned it into a viable e-business. The first issue encountered by the Santo family was setting up the Web store. None of the family members had the expertise, not to mention the start-up capital, to contract with an internet service provider for the computer resources, software packages, or site design. The Santos overcame this obstacle by contracting with a vendor – in this case, Yahoo! – to host the store. Yahoo! provided the computer resources and integrated software necessary, as well as a customizable template for the Santos to personalize their site. Another vendor, Paymentech, was integrated with Yahoo! to validate credit cards and process payments for Cliptomania. Marketing was another issue encountered. With the dot-com bust in the early 2000s, the cost of listing the website in search engines increased based on the number of “clicks.” The Santos soon found, however, that this increased cost resulted in increased sales and now consider it an acquisition cost. Cliptomania also ventured into search engine advertising...
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...O’Jaye Williams Case Study, Unit IV “The Cliptomania Web Store” Cliptomania has a uniqueness being that it started out as an online retailer at the peak of the internet boom. Although they are currently operating in business, they were bold enough to face the storm by providing a unique product that wasn't available in stores or online. It is worth noting that they were successful because of their market strategy and not on their technology. During this time many other online retail companies provided a much better overall web user interface experience; however, the product and service provided by Cliptomania made a major difference. Perhaps if the company had the ability to fund better systems at the onset of their business they would have had the possibility to grow much larger since customer's want service and a great product. However, they also want it to be easy to buy. The company made a great effort at putting together some basic HTML web pages-- they had no previous experience in creating such content. It is apparent that they understood if their product was successful in local retail stores there was likely a much larger demographic that would take interest in buying their product. Their handling of financial transactions was one of the major issues they faced with their initial e-business venture. Initially, they took phone orders. Yet, the ability to manage all of the orders demanded cost labor and time. The company did not have this budgeted in at startup...
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...Case Study II-5: The Cliptomania Web Store Carolyn El Southern Columbia University A company becoming well known has grown to be one of the most popular Web Stores online and now celebrating fifteen years this Thanksgiving as an accomplished service by their research and strategies used to meet great success. Utilizing several changes over the course of their growth and increase in business knowledge, the positive relationships with vendors and customers has afforded the online only company a direct line of focus reaching consumers. The launching of a product that is honestly hard to find in your brick and mortar department stores as the handi-craft non-pierced clip on earrings that has targeted super niche markets with products of colorful and creative designs. The strategies by CEO Candy Sango, her husband Jim and their daughter Christy simply started by the website on Yahoo (Brown, DeHayes, Hoffer, Martin, & Perkins). The company is based in Indiana and online throughout the United States, Canada, Ireland, Australia, and New Zealand (Brown, DeHayes, Hoffer, Martin, & Perkins, 2012). A family business with strong organizational skills and control on their business operations faced many strategic issues from the launch of their e-business, monitoring their financial transactions with purchases, returns, receipts, and finding the right initial marketable product, along...
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...CISM 4136 A- Global Information Resource Management Case Questions Carol V. Brown, D.W. DeHayes, J.A. Hoffer, W.E. Martin,&. W.C. Perkins, Managing Information Technology, Seventh Edition, 2012, Prentice Hall. Case Study 1 - Midsouth Chamber of Commerce (A): The Role of the Operating Manager in Information Systems 1. Identify the key players in the case and describe their respective roles. Are these the right roles? What roles in particular should be modified? How might such role modifications be accomplished? 2. Focus on the role of the software vendor- Unitrak Software Corporation. Was it an appropriate role? Did Unitrak act responsibly? 3. How much is Kovecki to blame for this situation? 4. One of the recurring themes of this book is the importance of information systems politics. To what extent does IS politics explain the situation that has developed at the Midsouth Chamber of Commerce? 5. The case involves what appears to be a fairly routine use of information technology to support a service organization. Yet the Midsouth Chamber of Commerce encountered major problems in bringing up its new system. Is there a lesson here for organizations seeking to adopt new information technology? What is it? 6. What should Lassiter do now? Case Study 11-1- Vendor-Managed Inventory at NIBCO 1. What was the catalyst for NIBCO to develop a VMI program, and why was it able to respond? 2. Describe what types of transactions are involved in NIBCO's VMI program...
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...CONTENTS: CASE STUDIES CASE STUDY 1 Midsouth Chamber of Commerce (A): The Role of the Operating Manager in Information Systems CASE STUDY I-1 IMT Custom Machine Company, Inc.: Selection of an Information Technology Platform CASE STUDY I-2 VoIP2.biz, Inc.: Deciding on the Next Steps for a VoIP Supplier CASE STUDY I-3 The VoIP Adoption at Butler University CASE STUDY I-4 Supporting Mobile Health Clinics: The Children’s Health Fund of New York City CASE STUDY I-5 Data Governance at InsuraCorp CASE STUDY I-6 H.H. Gregg’s Appliances, Inc.: Deciding on a New Information Technology Platform CASE STUDY I-7 Midsouth Chamber of Commerce (B): Cleaning Up an Information Systems Debacle CASE STUDY II-1 Vendor-Managed Inventory at NIBCO CASE STUDY II-2 Real-Time Business Intelligence at Continental Airlines CASE STUDY II-3 Norfolk Southern Railway: The Business Intelligence Journey CASE STUDY II-4 Mining Data to Increase State Tax Revenues in California CASE STUDY II-5 The Cliptomania™ Web Store: An E-Tailing Start-up Survival Story CASE STUDY II-6 Rock Island Chocolate Company, Inc.: Building a Social Networking Strategy CASE STUDY III-1 Managing a Systems Development Project at Consumer and Industrial Products, Inc. CASE STUDY III-2 A Make-or-Buy Decision at Baxter Manufacturing Company CASE STUDY III-3 ERP Purchase Decision at Benton Manufacturing Company, Inc. CASE STUDY III-4 ...
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