...Case Study 5.1: Capital One creates value through e-business Capital One Capital One, a leading bank that offers credit card, saving, loan and insurance is based in UK, Canada and the US, was established in 1995. It is an outstanding candidate to study for business experts because it is a highly profitable financial company, which generated a net income of 1 billion dollars in their first ten years. Capital One creates competitive advantage to exceed competitors. Why is Capital One successful? Capital One adapted Information-Based Strategy (IBS) to make important decision by conducting tests. As a company, Capital One believes IBS has made its business successful by reducing the risks and studying business and customers closely to make the best decision and innovation. Capital One thrives to provide customized option for customers at the lowest price possible. In order to satisfy customers, Capital One offers many financial plans and service that suits each individual. Capital One delivers excellent products at a low cost. Capital One was able to succeed because of consistent and excellent customer care. Capital One picks up 90 million calls per days and handles all matters as soon as possible. Capital One provides convenient online services where people can sign up for services during their convenient time. Furthermore, Capital One has made the process of transfer from another bank to Capital One easier and faster through SmartSwitch. Capital one has achieved many loyal...
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...Case Study One: Globalization of Starbucks 1. The original idea came out when the company’s director of marketing, Howard Schultz came back from a trip to Italy enchanted with the Italian coffee house experience. A lesson can be drawn that we should always pay attention to what is happening around us. If we take others’ essences and discard the dregs, our own business will be successful sooner or later. 2. Starbucks start expanding internationally because its Starbucks format led to spectacular success in the United States, and it became one of the best-known brands in the country in a decade. In 1997, with 700 stores across the United States, Starbucks began exploring foreign opportunities. I think Starbucks’s strategy is a very smart action. Starbucks has created the successful “Starbucks experience”, so it will indeed become more successful after international expansion. This will not only attract more investors, but also bring Starbucks and its shareholders lots of benefit. 3. I think joint venture would reduce the cost and win reputation when Starbucks enter a foreign market. As a big local retailer, Sazaby Inc. already had constant customer group, it naturally led its customers to try the new Starbuck coffee. It saved advertising and promotion expenses. In addition, by jointing venture, Starbucks would naturally win good reputation in the beginning, so more customers would trust it and try to taste it. 4. Yes, I think Starbucks is definitely a force for globalization...
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...a Business Case Study A business case study confronts students with a real-life dilemma and engages all their abilities to solve its challenges. In presenting a specific business or policy situation—one that does not have an obvious solution—the case provides information for classroom discussion and other study. A good case study stimulates an educated conversation and the building of business knowledge. The best case studies are learning-centered, not instructor-centered. Details describing the differences between the two can be found in Exhibit 1. A student reading the case should be provided with the information needed to make good decisions about the case, or the ability to find the information if that is a learning objective. Information critical to solving the case should never be contained exclusively in the case’s teaching note, because doing so puts the instructor in the center of the learning, and leads to frustrated students. Cases should satisfy professors and students as well as the businesses, organizations, and people featured in the cases. Although these interests might appear in conflict, a case that is written with fairness and intelligence will ultimately receive the respect of all parties. The best cases have several structural characteristics in common including a protagonist, specific time frame, and use of past tense. An author who becomes experienced in case writing may deviate from this pattern, but doing so may result in an inferior case. The structure...
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...Unit 3 Case Study 5454 unread replies.5454 replies. Bellow you will find a clinical case study. The case study starts with a description of a patients’ medical history, followed by discussion question/s. First, you have to analyze the medical history of the patient. As you read the patient’s information: * Highlight any risk factors that might exist, existing medical conditions, present signs and symptoms or complains that the patient is suffering from. * Analyze the results of any diagnostic tests that were performed. Diagnostic tests include, physical exams, blood test, radiologic tests (x-ray, CT scans, etc.), and other functional tests. * Relate the medical treatment used to the underlying pathology. * Propose clinical management plan for the patient’s condition, and possible prognosis. You are encouraged to discuss the cases with other students and in groups, however, each student should submit the analysis of the case study in their own words through discussions. Students should submit their case study through the “Discussion” link AND the “Turnitin Dropbox” link for that case study available on the course’s main page. If you fail to submit your case study through both links your case study will not be graded. Turnitin is an automated system which instructors can use to quickly and easily compare each student's assignment with billions of web sites, as well as an enormous database of student papers that grows with each submission.Accordingly, you...
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...degree. There, she inadvertently started teaching the math portion of the reviews, and received training in teaching. After passing the CPA exam on the first try herself, she decided that she would like to help those who want to take the CPA exam pass on their first try as well. And so she developed a business and marketing plan, convened with various professors to create a comprehensive curriculum, and opened her firm's doors. Instead of the normal review route of using books, software, or online courses, she provided a full service 6 week, 3-6 hours a day review regimen for her clients that include one hour live lectures from various professors, discussions about test taking skills and organizational skills to digest information faster, provided audiotapes that the clients can listen to at home or in their cars, executed timed mini tests as well as practice essay questions, one on one bi weekly client meeting to see how they've progressed and for them to ask questions, and a direct line to her via e mail for any queries the clients may have. She Even guaranteed a repeat course if any of them failed. All of this she offered for 1100. Her passing rates are quite high, although most of her students are second takers. But now she is having problems about her impact on the market, which she currently has 10% of, thanks to her primary competitor NTC, whose long standing reputation and variety of review courses offers attracts tons of people....
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...Case Study Question 1 What is a Case Study? “A case study is an observational method that provides a description of an individual” (Cozby & Bates, 2012). The sample size in a case study usually only consists of a single person or organization, but by design only studies one single social phenomenon. They typically use field-related research to produce qualitative data and help to prepare for future qualitative research. Question 2 What are Some Reasons for Using a Case Study Approach? Case studies are useable within the social sciences to help explain rare circumstances or behaviors. In the world of music, the ability to name correctly and consistently an audible pitch without relating it to any other pitches is an extremely coveted talent. One case study by Lucinda Pearl Boggs (1907) provided qualitative data on a participant known as Miss C. Disinukes, who possessed the gift of perfect pitch. Boggs discovered that Miss Disinukes began learning about music at an extremely young age, and that she had very talented, musical grandparents. This research sparked further quantitative research to test whether having early musical education aids in the development of perfect pitch. Question 3 What are Some Advantages and Disadvantages of Using this Approach? Like pilot studies, case studies are very helpful in exploring a topic on a smaller scale initially and beginning a larger product using the data gathered in the case study. For example, a researcher may be studying...
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...How to do a Case Study There are common steps that most approaches recommend be followed in tackling a case study. Beforehand (usually a week before), you will get: 1. the case study, 2. (often) some guiding questions that will need to be answered, and 3. (sometimes) some reading assignments that have some relevance to the case subject. Your work in completing the case can be divided up into three components: 1. what you do to prepare before the class discussion, 2. what takes place in the class discussion of the case, and 3. anything required after the class discussion has taken place. For maximum effectiveness, it is essential that you do all three components. Here are the subcomponents, in order. We will discuss them in more detail shortly. 1. Before the class discussion: 1. Read the reading assignments (if any) 2. Use the Short Cycle Process to familiarize yourself with the case. 3. Use the Long Cycle Process to analyze the case 4. Usually there will be group meetings to discuss your ideas. 5. Write up the case (if required) 2. In the class discussion: 6. Someone will start the discussion, usually at the prompting of the Instructor. 7. Listen carefully and take notes. Pay close attention to assumptions. Insist that they are clearly stated. 8. Take part in the discussion. Your contribution is important, and is likely a part of your evaluation for the course. ...
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...Assignment Case Study A Brawl in Mickey's Backyard Case Study: A Brawl in Mickey's Backyard Read the Brawl in Mickey's Backyard Case Study at the end of Chapter One in your text. In one to two double-spaced pages, supported by evidence in your text and from other research, answer the following questions: Who are the relevant market and nonmarket stakeholders in this situation? What possible solutions to this dispute do you think might emerge from dialogue between SunCal and its stakeholders? Submit to your instructor no later than day 7 (Monday). Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment. Week 1 DQ1 Business & Society In one paragraph, supported by evidence in your text and from other research, describe two forces that you believe shape the relationship between business and society. Provide two examples (one for each force you choose). Look for flaws and strengths in specific examples and applications. Respond to at least two of your classmates' postings Week 1 DQ2 Business & Accountability In one paragraph, supported with evidence from your text and from other research, provide one example and brief discussion of one business in your area that has demonstrated accountability to people, to its community, and to its environment. Be specific with your examples. Respond to at least two of your classmates' postings Week 2 Assignment Case Study Alcoa's Core Values in Practice Case Study: Alcoa's...
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...Assignment Case Study A Brawl in Mickey's Backyard Case Study: A Brawl in Mickey's Backyard Read the Brawl in Mickey's Backyard Case Study at the end of Chapter One in your text. In one to two double-spaced pages, supported by evidence in your text and from other research, answer the following questions: Who are the relevant market and nonmarket stakeholders in this situation? What possible solutions to this dispute do you think might emerge from dialogue between SunCal and its stakeholders? Submit to your instructor no later than day 7 (Monday). Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment. Week 1 DQ1 Business & Society In one paragraph, supported by evidence in your text and from other research, describe two forces that you believe shape the relationship between business and society. Provide two examples (one for each force you choose). Look for flaws and strengths in specific examples and applications. Respond to at least two of your classmates' postings Week 1 DQ2 Business & Accountability In one paragraph, supported with evidence from your text and from other research, provide one example and brief discussion of one business in your area that has demonstrated accountability to people, to its community, and to its environment. Be specific with your examples. Respond to at least two of your classmates' postings Week 2 Assignment Case Study Alcoa's Core Values in Practice Case Study: Alcoa's...
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...Assignment Case Study A Brawl in Mickey's Backyard Case Study: A Brawl in Mickey's Backyard Read the Brawl in Mickey's Backyard Case Study at the end of Chapter One in your text. In one to two double-spaced pages, supported by evidence in your text and from other research, answer the following questions: Who are the relevant market and nonmarket stakeholders in this situation? What possible solutions to this dispute do you think might emerge from dialogue between SunCal and its stakeholders? Submit to your instructor no later than day 7 (Monday). Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment. Week 1 DQ1 Business & Society In one paragraph, supported by evidence in your text and from other research, describe two forces that you believe shape the relationship between business and society. Provide two examples (one for each force you choose). Look for flaws and strengths in specific examples and applications. Respond to at least two of your classmates' postings Week 1 DQ2 Business & Accountability In one paragraph, supported with evidence from your text and from other research, provide one example and brief discussion of one business in your area that has demonstrated accountability to people, to its community, and to its environment. Be specific with your examples. Respond to at least two of your classmates' postings Week 2 Assignment Case Study Alcoa's Core Values in Practice Case Study: Alcoa's...
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...Assignment Case Study A Brawl in Mickey's Backyard Case Study: A Brawl in Mickey's Backyard Read the Brawl in Mickey's Backyard Case Study at the end of Chapter One in your text. In one to two double-spaced pages, supported by evidence in your text and from other research, answer the following questions: Who are the relevant market and nonmarket stakeholders in this situation? What possible solutions to this dispute do you think might emerge from dialogue between SunCal and its stakeholders? Submit to your instructor no later than day 7 (Monday). Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment. Week 1 DQ1 Business & Society In one paragraph, supported by evidence in your text and from other research, describe two forces that you believe shape the relationship between business and society. Provide two examples (one for each force you choose). Look for flaws and strengths in specific examples and applications. Respond to at least two of your classmates' postings Week 1 DQ2 Business & Accountability In one paragraph, supported with evidence from your text and from other research, provide one example and brief discussion of one business in your area that has demonstrated accountability to people, to its community, and to its environment. Be specific with your examples. Respond to at least two of your classmates' postings Week 2 Assignment Case Study Alcoa's Core Values in Practice Case Study: Alcoa's...
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...Assignment Case Study A Brawl in Mickey's Backyard Case Study: A Brawl in Mickey's Backyard Read the Brawl in Mickey's Backyard Case Study at the end of Chapter One in your text. In one to two double-spaced pages, supported by evidence in your text and from other research, answer the following questions: Who are the relevant market and nonmarket stakeholders in this situation? What possible solutions to this dispute do you think might emerge from dialogue between SunCal and its stakeholders? Submit to your instructor no later than day 7 (Monday). Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment. Week 1 DQ1 Business & Society In one paragraph, supported by evidence in your text and from other research, describe two forces that you believe shape the relationship between business and society. Provide two examples (one for each force you choose). Look for flaws and strengths in specific examples and applications. Respond to at least two of your classmates' postings Week 1 DQ2 Business & Accountability In one paragraph, supported with evidence from your text and from other research, provide one example and brief discussion of one business in your area that has demonstrated accountability to people, to its community, and to its environment. Be specific with your examples. Respond to at least two of your classmates' postings Week 2 Assignment Case Study Alcoa's Core Values in Practice Case Study: Alcoa's...
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...a business intelligence (BI) system is a complex undertaking requiring considerable resources. Yet there is a limited authoritative set of critical success factors (CSFs) for management reference because the BI market has been driven mainly by the IT industry and vendors. This research seeks to bridge the gap that exists between academia and practitioners by investigating the CSFs influencing BI systems success. The study followed a two-stage qualitative approach. Firstly, the authors utilised the Delphi method to conduct three rounds of studies. The study develops a CSFs framework crucial for BI systems implementation. Next, the framework and the associated CSFs are delineated through a series of case studies. The empirical findings substantiate the construct and applicability of the framework. More significantly, the research further reveals that those organisations which address the CSFs from a business orientation approach will be more likely to achieve better results. Keywords: Business intelligence system, Critical success factors, Delphi method, Case study INTRODUCTION Recently Business Intelligence (BI) applications have been dominating the technology priority list of many CIOs [11, 12]. According to Reinschmidt and Francoise [22], a BI system is “an integrated set of tools, technologies and programmed products that are used to collect, integrate, analyse and make data available”. Stated simply, the main tasks of a BI system include “intelligent exploration, integration...
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...please become familiar with the grading philosophy and the grading rubrics that will be used in this course. There are 200 possible points in this course and the points allocated to each of the written assignments are self-explanatory. I will use one grading rubric for each of the individual one page written assignments in this course. There is no rubric for the case studies, but there are guidelines for them in the supplemental material. The written assignment rubrics will be returned to you when I return the feedback on the assignment. I will attach an “answer” sheet with each written assignment, including case studies. I will also use a rubric to grade your participation in this course. I will grade and return the individual participation rubrics to you each week. There are two grading rubrics, therefore, that will be used in the course. These grading rubrics are posted separately. If you have questions about them, then please ask. In terms of APA, I expect all of you to use this method for citations and references. I require a cover sheet for all assignments and a reference page. These pages do not count toward the number of pages needed in an assignment. Case study assignments should be double spaced IAW APA standards, but the one and three page papers should...
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...strongly believe that there are multiple perspectives to be uncovered. Qualitative researchers focus on the study of social phenomena and on giving voice to the feelings and perceptions of the participants under study. This is based on the belief that knowledge is derived from the social setting and that understanding social knowledge is a legitimate scientific process. The following are the key characteristics of qualitative research: • Studies are carried out in a naturalistic setting. • Researchers ask broad research questions designed to explore, interpret, or understand the social context. • Participants are selected through nonrandom methods based on whether the individuals have information vital to the questions being asked. • Data collection techniques involve observation and interviewing that bring the researcher in close contact with the participants. • The researcher is likely to take an interactive role where she or he gets to know the participants and the social context in which they live. • Hypotheses are formed afterthe researcher begins data collection and are modified throughout the study as new data are collected and analyzed. • The study reports data in narrative form. How does Rayna’s study fit into the description provided for qualitative research? At this point, you might want to reflect on why Rayna would want to choose a qualitative study to examine her questions. Steps in Conducting Qualitative Research Qualitative researchers use scientific...
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