Why did the recognizing a new business opportunity was important for OPHL?
It is very crucial for OPHL in recognizing new business opportunity especially when the company is realize the business turning to be unusual, thus effected the profit. In order OPHL to sustain in the industry, the company must seek a new business opportunity which promises a huge profit for short and long term, thus create values to the stakeholders. OPHL is facing turbulent business environment and it requires the company to be more aggressive and creative to ensure the sustainability of OPHL. The importance of recognizing new business opportunity has mentioned by Peter Drucker in his theories of Business Diamond Model and Managerial Levers. OPHL also needs to think out of the box in searching new opportunity to be competitive in the market as mentioned by Michael Porter in his Diamond Model. In that theory, Porter says that there are six broad factors; factor conditions, demand conditions, related and supporting industries, firm strategy, structure and rivalry, government and chance, which has become a key tools that interact with each other to create conditions where innovation and improved competitiveness occurs.
QUESTION 2
What is the dilemma faced by Mrs. Rahmah? What are the main opportunities identified by OPHL? A recession led to slowdown in economic activity and due to the economic downturn, the poultry farms were preparing to merge among them and significantly reduced OPHL clients to half. After the changes into new policy by Singapore Government in importing poultry meats to the country, it certainly give an impact to the cost of operating poultry farms to go up to doubled. Losing half of the clients which reflected half of OPHL revenues certainly dampened company growth is the
