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Case Study Question: Donna Dubinsky and Apple Computer

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Donna Dubinsky and Apple Computer
Case questions 1. Why was Dubinsky initially so successful at Apple? * The organizational structure for apply and the distribution division was simply and clean * She claimed that having a good supervisor as mentor is precious, and guided her career path * With her ways of doing and managing phrased by her subordinates, Dubinsky was able to equip herself not only the position powers but also reputation and personal power * In terms of work evaluation, she maintained good relationships with all dealers, a critical factor in the industry. * Employees of distribution group took pride in their system’s efficiency and simplicity. It is very critical for the employees to agree and feel good about what they do.

2. Why did she respond the way she did to the JIT proposal? Two parts, emotional and rational * The distribution division was doing excellent, as they never caused a delay in product delivery, also maintain good relationships with dealers. All of a sudden, the top management suggested a proposal that was almost mandatory. * It is very offensive that other people step into her domain and try to break what her team has created. * The rationale behind the proposal was not in favor to apple’s good in a long term. As off the shelf business got to have inventory, and also room for faulty and returned product.

3. What do you think she should have done differently? Be specific. * Instead of waiting and wondering the sudden drop of the JIT proposal, she should use more time and resources to conduct a proposal that can fight for her against Coleman. * Take Roy weave on board with her, possibly Campbell too, motivate and encourage each other. * Take Yocam’s suggestion- To stop JIT as she truly think it was wrong and bad for Apple, as she did, but doesn't mean to

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