Strategic Management: Case Study – Sony Corporation – Future Tense?

Table of Contents
Table of Contents ………………………………………………………1 1 PART 2 – INTRODUCTION ………………………………………2 1.1 CASE STUDY ………………………………………2 1.2 COMPANY BACKGROUND ………………………………2 2 PART 2 – QUESTION 1 ………………………………………………4 2.1 TOPIC ………………………………………………………4 2.2 ANALYSIS … … … … … … … … … … … … … … … … … … … … … 4 3 PART 2 – QUESTION 2 ………………………………………………9 3.1 TOPIC ………………………………………………………9 3.2 ANALYSIS … … … … … … … … … … … … … … … … … … … … … 9 4 PART 2 – QUESTION 3 ……………………………………………………15 4.1 TOPIC ……………………………………………………………15 4.2 ANALYSIS ……………………………………………………………15 5 REFERENCES ……………………………………………………………21 6 ATTACHMENT – FORUM POSTS…………………………………… .23-63

Part 2 Assignment

OSC1: Strategic Management: Case Study – Sony Corporation – Future Tense?

1

PART 2 - INTRODUCTION

1.1

CASE STUDY

I have chosen the case study - Sony Corporation – Future Tense? (2009) to complete Part 2 of the assignment.

1.2

COMPANY BACKGROUND

Sony is a diverse Japanese based corporation, founded in 1946 to manufacture telecommunications devices. In its first five decades Sony grew from its humble origins to become a world leader in the areas of electronic equipment, gaming, motion pictures and music. The company is considered to be an innovator and developed a number of new technologies through that time, most notably the Walkman and Blu-ray disc players. Its natural expansion to film and music was to allow it to not only have control of the hardware devices but to also influence the market that those devices catered towards. Sony has over 168,000 employees globally and revenues in 2011 of $86 billion. http://www.sony.com/SCA/corporate.shtml PART 2 – QUESTION 1

Assess the culture prevalent in the organisation and critically evaluate how this impacts on its strategy.

2.2

ANALYSIS

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