...DARABIF MEAT COMPANY LIMITED INTERNATIONAL MARKETING PLAN: BRAZIL Table of Contents Executive Summary 3 1.0 Introduction 4 2.0 Background and Situational Analysis 4 2.1 Introduction of Product: 4 2.2 Description of product benefits and features: 5 2.3 Benefits of the product 6 2.4 Background of Brazil: 7 2.5 Motivation for Choosing this Product 8 3.0 Market Analysis 12 3.1 Environmental Analysis: 12 3.1.1 Economic and Trade Analysis: 12 3.1.2 Political and Legal conditions 13 3.1.3 Socio- Cultural Factors 13 3.2 SWOT Analysis 14 3.2.1 Strengths: 14 3.2.2 Weaknesses: 14 3.2.3 Opportunities: 14 3.2.4 Threats: 14 3.3 Market Segmentation 15 3.3.1 Target Market 15 4.0 Marketing mix Strategies 16 4.1 Global Entry Strategy 16 4.2 Product Strategy 16 4.3 Promotional Strategies 16 4.4 Distribution strategy 18 4.5 Pricing Strategy 18 4.5.1 Value- based pricing 18 5.0 Conclusion 19 References 20 Appendix 1: World Governance Indicator 24 Appendix 2: Brazil Exports Worldwide 25 Appendix 3: Growth Tracker 26 Appendix 4: Darabif Products 27 Appendix 5: Darabif Malaysia Promotion for Restaurant 30 * Executive Summary This paper seeks examine the demand gap of halal meat in Brazil where the Muslim population exists but with hardly any proper halal meat supplied. Thereby, enabling Darabif to carry out its operations in Brazil to serve and fill up that demand for proper halal meat. At the same...
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...KENYA GENERAL INFORMATION Kenya, officially the Republic of Kenya, is a sovereign state in Africa. Its capital and largest city is Nairobi. Kenya lies on the equator with the Indian Ocean to the south-east, Tanzania to the south, Uganda to the west, South Sudan to the north-west, Ethiopia to the north and Somalia to the north-east. Kenya covers 581,309 km2 (224,445 sq mi) and has a population of about 44 million in July 2012. The country named after Mount Kenya, the second highest mountain in Africa. The country has a warm and humid climate along its Indian Ocean coastline, with wildlife-rich savannah grasslands inland towards the capital. Nairobi has a cool climate that gets colder approaching Mount Kenya, which has three permanently snow-capped peaks. Further inland there is a warm and humid climate around Lake Victoria, and temperate forested and hilly areas in the western region. The northeastern regions along the border with Somalia and Ethiopia are arid and semi-arid areas with near-desert landscapes. Lake Victoria, the world's second largest fresh-water lake and the world's largest tropical lake, is situated to the southwest and is shared with Uganda and Tanzania. Kenya is famous for its safaris and diverse wildlife reserves and national parks such as the East and West Tsavo National Park, the Maasai Mara, Lake Nakuru National Park, and Aberdares National Park. There are several world heritage sites such as Lamu, and world renowned beaches such as Kilifi where international...
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...Reflections of My Past and Visions of My Future I. My family growing up. A. Large family B. Oldest of five children C. Parental influence II. My childhood memories. A. Family reunions B. My neighborhood C. Little League D. Summers in Mexico E. The high school years III. My job history A. Rehabilitating houses in Watts B. Building grocery stores C. Wholesale distributor D. The Sears years IV. My Family A. Marriage B. Children C. Grandchildren V. My personal, professional, and academic goals. A. Earning my college degree B. Becoming a counselor or psychologist C. Peace Corps volunteer Here I am two weeks shy of my 60th birthday and working to complete my degree. Instead of taking the easy way and completing the 18 units that I had left for a degree in business I chose to switch majors for degree in psychology. As I explore my life from childhood to adulthood and discuss my future plans I will explain what drives me to where I want to go. In this paper I will explain and analyze my choices and future goals I have set for myself while relating it to the development theories we have explored in class. As the oldest of five children I grew up in a suburb called West Covina about 35 miles southeast of Los Angeles. My father worked at the Los Angeles Times newspaper as a pressman and my mother was a stay-at-home housewife. My dad attended night school at Cal State Los Angeles for four years majoring in English and continued towards a law degree...
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...NOAA Technical Memorandum NOS ORCA 114 Integrating Physical and Biological Studies of Recovery from the Exxon Valdez Oil Spill Case Studies of Four Sites in Prince William Sound, 1989-1994 September 1997 Seattle, Washington noaa NATIONAL OCEANIC AND ATMOSPHERIC ADMINISTRATION National Ocean Service Office of Ocean Resources Conservation and Assessment National Ocean Service National Oceanic and Atmospheric Administration U.S. Department of Commerce The Office of Ocean Resources Conservation and Assessment (ORCA) provides decisionmakers comprehensive, scientific information on characteristics of the oceans, coastal areas, and estuaries of the United States of America. The information ranges from strategic, national assessments of coastal and estuarine environmental quality to real-time information for navigation or hazardous materials spill response. Through its National Status and Trends (NS&T) Program, ORCA uses uniform techniques to monitor toxic chemical contamination of bottom-feeding fish, mussels and oysters, and sediments at about 300 locations throughout the United States. A related NS&T Program of directed research examines the relationships between contaminant exposure and indicators of biological responses in fish and shellfish. ORCA provides critical scientific support to the U.S. Coast Guard during spills of oil or hazardous materials into marine or estuarine environments. This support includes spill trajectory predictions, chemical...
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...The Objectives, which we have taken under consideration for this project The objectives which are proposed for this project go through many different variables: * To present and provide the problems the company faced post and pre 2009 recession which was absorbed throughout the market. * A very important field which the company really needs to pay more attention towards is the idea of CSR (Corporate social Responsibility.) We are planning to make the company start changing their ways of production and actually realize the factors which need to be taken under consideration as this is one of the most important ideas in the mind-set of the consumers. * In order to maintain the CSR (Corporate social Responsibility) the company needs to undergo the process of CRM (Cause-Related Marketing.) This is also a very important factor in enlightening the image of the company and their products. * This project is also supposed to give you an understanding of one of the old traditional lifestyle of local nationals of the United Arab Emirates. Background and History The Karak chain we are talking about is named after the owner, a 85 years old local Emarati man called “Obaid Bin Kusaiba”. The chain was already established in the early 1985 where it originally started with one restaurant located in Al Mamzar area in Dubai. This restaurant has now expanded to over 24 restaurants all over the UAE, many residents of UAE start their day from this restaurant and also...
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...In Malaysia, location, quality and quantity of natural resources, and their infrastructure have not been well documented in the past. Thus, this paper attempts to assess local community-based management for potential ecotourism in South Kelantan which is Gunung Reng, Jeli as case study. The study investigated the local community involvement in managing Gunung Reng as tourist spot at their place. The instrument used during the survey was a semi-structured questionnaire. Community analysis were carried out and based on data collected using face-to-face questionnaire interviews with the villages and community leader. The findings of the study is hoped to be beneficial to the government agencies in order to obtain a better understanding of the unique characteristics of people and will use this information as an input for their planning strategies to develop and implement a community-based tourism in Gunung Reng for better living conditions for the community people. The location is suitable for outdoor activities such as jungle trekking, hiking, swimming and fishing. The main objective of this study was to determine local community involvement in resource protection for ecotourism through a collaborative management arrangement. The findings of the study provide support for the involvement of local community in Gunung Reng management such as the Gunung Rengs’ land management, protection of Gunung Reng resources, ecotourism practices and its overall development. Introduction 1....
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...HOW WILL A SEVERE TERRORIST ALERT EFFECT TOURISM IN SOUTH CAROLINA Brianne Buckner Dr. BRIAN MCCUE PAD 590 JUNE 21, 2010 STRAYER UNIVERSITY CHARLESTON, SC CAMPUS This Directed Research Project (DRP), was conducted and orally presented By ………………………………………………………………………………. Brianne Buckner, Student We hereby certify that this DRP submitted by Brianne Buckner conforms to acceptable standards, and as such is fully adequate in scope and quality. It is therefore approved as the fulfillment of the requirement of the degree of Hospitality and Tourism Management, MBA Approved:_________________________________________ Supervising Faculty__________________________________ Peer Review/Technical Advisor________________________ TABLE OF CONTENTS Page APROVAL PAGE………………………………………………………………………...i ABSTRACT………………………………………………………………………………ii TABLE OF CONTENTS...................................................................................................iii LIST OF TABLES AND FIGURES………………………………………………….….iv CHAPTER 1: INTRODUCTION TO THE STUDY………………………………….….6 Context of the Problem……………………………………………………………6 Statement of the Problem………………………………………………………….7 Main Research Question and Sub-questions………………………………………7 Significance of the Study…………………...…………………………….……….8 Research Design and Methodology………...
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...Student Life @UNSW Global Education Global Networks Global Opportunities contents 3 sydney People ___________________________________________________________________________ 3 Places of Interest __________________________________________________________________ 4 Multicultural sydney ________________________________________________________________ 5 suburbs Around UnsW_____________________________________________________________ 6 Climate __________________________________________________________________________ 18 World Times______________________________________________________________________ 18 21 AboUT UnsW UnsW – The organisation _________________________________________________________ 22 UnsW Campuses_________________________________________________________________ 24 University Glossary _______________________________________________________________ 26 Faculty of Arts and social sciences _________________________________________________ 28 Faculty of the built environment_____________________________________________________ 30 Australian school of business ______________________________________________________ 32 College of Fine Arts (CoFA) ________________________________________________________ 34 Faculty of engineering ____________________________________________________________ 36 Faculty of Law ____________________________________________________________________ 38 Faculty of Medicine _______________________________________________________________ 40...
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... GUATEMALA HONDURAS b e a n Sea EL SALVADOR NICARAGUA Managua BAHAMAS DOMINICAN REPUBLIC JAMAICA San Juan HAITI BELIZE C a r PUERTO RICO ib TRINIDAD & Caracas N TOBAGO A COSTA RICA IA M PANAMA VENEZUELA UYANRINA H GU C U G Medellín A PAC I F I C OCEAN Galapagos Islands COLOMBIA ECUADOR Bogotá Cali S FR EN Belém Recife Lima BR A Z I L PERU La Paz Brasélia Salvador Belo Horizonte Rio de Janeiro ~ Sao Paulo BOLIVIA PARAGUAY CHILE Cordoba Santiago Pôrto Alegre URUGUAY Montevideo Buenos Aires ARGENTINA FALKLAND/MALVINAS ISLANDS South Georgia extraordinary islands 1st Edition 500 By Julie Duchaine, Holly Hughes, Alexis Lipsitz Flippin, and Sylvie Murphy Contents Chapter 1 Beachcomber Islands . . . . . . . . . . . . . . . 1 Aquatic Playgrounds 2 Island Hopping the Turks & Caicos: Barefoot Luxury 12 Life’s a Beach 14 Unvarnished & Unspoiled 21 Sailing Along 32 Island Hopping The Bahamas Out Islands: Out on the Water 36 Diving’s the Thing 38 Storied Sand & Surf 45 Archipelagos & Atolls 51 Chapter 2 Garden Islands . . . . . . . . . . . . . . . . . . .57 Beautiful Bounty 58 Island Hopping the Florida Keys: Stringing the Pearls 62 Blooming Wonders 64 Wet & Wild 68 Island Hopping the Apostle Islands: Return to the Wild 78 Manicured Gardens...
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...Collaboration to Build Healthier Communities A Report for the Robert Wood Johnson Foundation Commission to Build a Healthier America Wilder Research Wilder Research Wilder Research Report prepared for the RWJF Commission to Build a Healthier America by Paul W. Mattessich, Ph.D. Wilder Research Saint Paul, Minnesota Ela J. Rausch, M.P . .P Federal Reserve Bank of Minneapolis Minneapolis, Minnesota With support from the Robert Wood Johnson Foundation June 2013 Creating Healthy Communities Cross-sector partnerships are sparking widespread action to improve community health COATESVILLE , PA SEATTLE, WA Access to healthy foods Access to preventative care and healthy housing LOS ANGELES , CA Quality early child care and education CHICAGO, IL Data and evidence to build health into all policies and practices MIAMI , FL Opportunities for physical activity and healthy living health community development • community development finance • community planning • early child care/education • human services • housing Introduction “ Building a healthier America is feasible in years, not decades, if we collaborate and act on what is making a difference.” —Robert Wood Johnson Foundation In 2008, the Robert Wood Johnson Foundation convened a commission of nonpartisan leaders to identify opportunities to improve the health of all Americans by creating environments that protect and actively promote health. Their report, Beyond Health Care:...
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...GOVERNMENT OF INDIA MINISTRY OF TOURISM & CULTURE DEPARTMENT OF TOURISM MARKET RESEARCH DIVISION FINAL REPORT ON 20 YEAR PERSPECTIVE PLAN FOR DEVELOPMENT OF SUSTAINABLE TOURISM IN MAHARASHTRA MARCH 2003 ΑΒΧ DALAL MOTT MACDONALD (FORMERLY DALAL CONSULTANTS & ENGINEERS LIMITED) Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Maharashtra Dalal Mott MacDonald Joint Director General (MR), Department of Tourism Joint Director General (MR), Department of Tourism Ministry of Tourism & Culture C-1, Hutments, Dalhousie Road New Delhi – 110 001 India Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Maharashtra March 2003 Dalal Consultants & Engineers Limited Sarojini House 6 Bhagwan Dass Road New Delhi 110 001 India Tel: (011)-3389386, 3383521. 1441/Maharashtra/A/18 July 2002 C:\websiteadd\pplan\maharashtra\Vol 1\Executive Summary Final.doc/01 Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Maharashtra Dalal Mott MacDonald Joint Director General (MR), Department of Tourism Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Maharashtra ssue and Revision Record Rev Date Originator Checker Approver Description This document has been prepared for the titled project or named part thereof and should not be relied upon or used for any other project without...
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...Bank NMFP - National Microfinance policy PFSs - Private Financial Sectors PRIDE - Promotion of Rural Initiatives and Development Enterprise SACCOS - Saving and Credit Cooperative Society SPSS - Statistical Package for Social Science URT - United Republic of Tanzania ABSTRACT The Ojective of the research was to assess the eeffectiveness/contribution of PFSs in reduction of poverty in Kinondoni District Dar es Salaam Tanzania. The research was conducted at NBC branches. The Branches to which the Reseacrh was conducted were Kinondoni Branch, Ubungo Branch, Mlimani City Branch, UDSM Branch and Tegeta Branche. Data were collected through interview and research questionnaires and were analyzed by using quantitative approach. The research study revealed that Tanzania there is a number of Private Financial Institutions providing financial services among Tanzanians. These Financial institutions are categorized either being in the form of banks i.e NMB, NBC, Akiba Commercial Bank and Women Bank of Tanzania or non Banks Financial institutions like PRIDE, FINCA and Tujijenge. All these financial institutions provide loans to need of Tanzanians. However, the...
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...IM for Lovelock & Wirtz, Services Marketing 6/e Teaching Notes for Cases - Section 5 45 CASE 6 AUSSIE POOCH MOBILE OVERVIEW After creating a mobile service that washes dogs outside their owners’ homes, a young entrepreneur has successfully franchised the concept. Her firm now has more than 100 franchisees in many parts of Australia, as well as a few in other countries. In early 2002, she and her management team were debating how best to plan future expansion. STUDY QUESTIONS How did Christine Taylor succeed in evolving the local dog-washing service she developed as a teenager into an international franchise business? ________________________________________________________________________ Note: All financial data are in Australian dollars (AUD), whose exchange value in 2003 at the time of the case was USD 0.57 = EUR 0.58 = GBP 0.41. [More recent exchange rates reflect a sharp drop in the value of the U.S. dollar against the Australian dollar, euro (EUR), and pound sterling (GBP). By late 2006, AUD 1.00 = USD 0.76 = EUR 0.60 = GBP 0.40). These changes in exchange rates would not affect decisions by APM on expansion within Australia but could have an impact on the relative attractiveness of future investments in, say, the UK versus the U.S.] 1. © 2004, 2007 Christopher H. Lovelock 2. Compare and contrast the tasks involved in recruiting new customers and recruiting new franchisees. From a franchisee’s perspective, what are the key benefits of belonging...
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...Assignment On Bangladesh Police System Course Title: Criminology Course Code: LLB2321 Submitted To: Md.Gaziur Rahman Lecturer of Law, NUB Khulna Campus Prepared By : Mahbuba Sultana ID: LLB080160227 Section: 9A Semester: Fall Date of submission:03 october 2011 NORTHERN UNIVERSITY B A N G L A D E S H CONTENTS ❖ Introduction ❖ Meaning of Police ❖ Definition of police ❖ Bangladesh Police ❖ History of Bangladesh Police ❖ Laws Governing the Bangladesh Police ❖ Organisation of Bangladesh Police ❖ Strength ❖ Community Policing in Bangladesh ❖ Women in Bangladesh Police ❖ Selection and Training ❖ Vehicles used by Bangladesh Police ❖ Actual Scene of BD police ❖ Weapons ❖ Contribution to UN Peace Keeping Operations ❖ Powers as a Police Officer ❖ Role, Functions and Duties of the Police in General ❖ Preventive Action of the Police Recent Highlights in Bangladesh ❖ Emergency and national security laws ❖ Corruption and Transparency ❖ Overview of arbitrary detention practices around Asia ❖ Failing justice systems and lack of democratic space ❖ Conclusion Introduction: The police have a vital role to play in maintaining internal law and order and establishing the rule of law in the country...
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...IM for Lovelock & Wirtz, Services Marketing 6/e Teaching Notes for Cases - Section 5 45 CASE 6 AUSSIE POOCH MOBILE OVERVIEW After creating a mobile service that washes dogs outside their owners’ homes, a young entrepreneur has successfully franchised the concept. Her firm now has more than 100 franchisees in many parts of Australia, as well as a few in other countries. In early 2002, she and her management team were debating how best to plan future expansion. STUDY QUESTIONS How did Christine Taylor succeed in evolving the local dog-washing service she developed as a teenager into an international franchise business? ________________________________________________________________________ Note: All financial data are in Australian dollars (AUD), whose exchange value in 2003 at the time of the case was USD 0.57 = EUR 0.58 = GBP 0.41. [More recent exchange rates reflect a sharp drop in the value of the U.S. dollar against the Australian dollar, euro (EUR), and pound sterling (GBP). By late 2006, AUD 1.00 = USD 0.76 = EUR 0.60 = GBP 0.40). These changes in exchange rates would not affect decisions by APM on expansion within Australia but could have an impact on the relative attractiveness of future investments in, say, the UK versus the U.S.] 1. © 2004, 2007 Christopher H. Lovelock 2. Compare and contrast the tasks involved in recruiting new customers and recruiting new franchisees. From a franchisee’s perspective, what are the key benefits of belonging...
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