...Other teams in the country follow similar suit as the Notre Dame Fighting Irish features a logo that depicts a drunken rugged man of Irish Descent yet they possess the largest Irish Catholic following in the country. Writer Andrew Glass states, “These logos are to honor set in place to honor the Native American’s and Irish alike each and every time they step on the field.” (Miller) However, Catholics take pride in their name and that is not the case with the Cleveland Indians. Every year on opening day dozens of Native Americans gather around Progressive Field in protest of the name that “honors” them. Then there is the counter argument of the first amendment. An Atlanta braves fan Keith Beason states, “No Culture should have the right to exclusivity dictate the metaphorical signs associated with itself. The borrowing of specific symbols, especially where there is no malice intended is surely part of our freedom of speech.” (Miller) And while yes, there may be no “malice” involved with the logo/name the Cleveland Indians (Mcgraw)management must feel some pressure after removing their 28 foot neon wahoo sign that now stands in the Cleveland Historical Society right where it rightfully...
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...Is America Really a Melting Pot? Over the years the Native American mascot debate is one that has gotten major press. Native Americans are very angry and want to be heard. The tribal names that these natives go by are something that mean very much to them. School boards, and sports teams around the country have used these mascots, and names to define who the team, and or school is. Today, many people see using Native American names for mascots to be racist. These mascots and cultural figures are part of the Native American culture. To go and generalize these people into a sports team that have nothing to do with who they are, is being very prejudice, misleading, and in many ways wrong. Native Americans deserve the right to be heard and understood that their names, tribal figures, and beliefs are theirs. Mascots used to define them bring nothing but racism, shame, stereotyping, and generalization. Many sports teams, schools, and universities in the US have adopted some incarnation of the Native American warrior as their mascot. However, many people, of Native American heritage as well as non-Indians, believe that the portrayals of Native Americans in this manner is a harmful, racist aspect of our culture, and one that we should take strong measures to prevent. It is not wrong for one to say that racism all around the world needs to be put to an end. We as Americans hold ourselves to high standards of being accepting to all ethnicities. It is hard to understand how we are unable...
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...Running head: REGRESSION Regression Names RES/342 - Research and Evaluation II Date Professor Table of contents Executive Summary 3 Dataset 3 Data Observations 3 Statistical Analysis 4 Conclusion 4 Dataset for the 2004 season 5 Regression Analysis taking LOG (Y) 6 Regression Analysis 8 Executive Summary This report is to determine whether total team payroll for major league baseball teams directly varies with each team’s home attendance. This is an important statistical analysis because if we can prove that there is a relationship between salary and attendance then we can see that more fans in the stands will give a team more buying power when it comes to signing players. Dataset The independent variable is team payroll and the dependent variable is team home attendance. Each team plays 81 home games. The dataset consists of 30 Major League Baseball teams from the 2004 season. Data Observations For the independent variable: The arithmetic mean for home attendance is: 30,453.67 The median for total home attendance is: 31,499.50 The standard deviation for total home attendance is: 8,132.28139 The minimum for total home attendance is: 14,052 The maximum for total home attendance is: 50,499 For the dependent variable: The arithmetic mean for total payroll is: $73,052,363.27 The median...
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...the technology infrastructure of UPS ranging from the data centers to the PCs currently in operation. The study also more closely analyzes the software and database structure of UPS along with an analysis of the company’s E-commerce activities. It includes an interview with Tom Creech, the North Florida District E-commerce manager at UPS. Finally, research was conducted to evaluate the emerging technologies that UPS is implementing and employing to support the business strategy and maintain its competitive edge. INTRODUCTION A case study is a "published report about a person, group, or situation that has been studied over time." If the case study is about a group, it describes the behavior of the group as a whole, not behavior of each individual in the group. Case studies can be produced by following a formal research method. In doing case study research, the "case" being studied may be an individual, organization, event, or action, existing in a specific time and place. Case studies are analyses of persons, events, decisions, periods, projects, policies, institutions, or other systems that are studied holistically by one or more method. The case that is the subject of the inquiry will be an instance of a class of phenomena that provides an analytical frame — an object — within which the study is conducted and which the case illuminates and explicates. So, this case study analysis focuses on the Information Technology that is used by the United Parcel Service (UPS). Information...
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...Sport MarHeting Quarterly, 2006, 15, 114-123, © 2006 West Virginia University Coca-Cola vs. PepsiCo — A "Super'' Battleground for the Cola Wars? Steve M. McKelvey Overview of the Soft Drink Industry Coca-Cola: The Defending Champion Since its inception in the late 1800s, Coca-Cola has experienced meteoric growth, progressing from nine glasses per day to nearly 4.5 billion cases on an annual basis ("Top 10," 2004). Today, Coca-Cola offers nearly 400 brands in over 200 countries and controls the highest market share (44%) in the soft drink market ("Top 10," 2004). In addition to its leading global market-share, Coca-Cola also retains the title of having the most popular individual beverage in the world in Coca-Cola Classic, with an 18.6% market share ("Top 10," 2004). Additionally, in 2003 it placed four beverages in the top 10 for individual product sales: Coke Classic (#1), Diet Coke (3), Sprite (5), and Caffeine Free Diet Coke (8) ("Top 10," 2004). Through Research & Development (R&D) and acquisitions, Coca-Cola has also expanded its product line to include non-carbonated beverage products, including: Dasani, Fanta, Fruitopia, Hi-C, Minute Maid, and Mr. Pibb. In 2003, Coca-Cola spent approximately $1.9 billion on marketing and advertising. In November 2004, Coca-Cola CEO Neville Isdell stated that "[Marketing expenditures] would rise by $350-$400 million a year ... forever" (Marketplace Roundup, 2004). Pepsi-Cola: The Challenger With the exception of brief bankruptcy...
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...ZYMAN…………………………………………………………………..17 7. COCA COLA’S RENOWNED ADS……………………………………...………..21 8. BOLLYWOOD ACTORS IN ADS…...…………………………………………….27 9. THANDA MATLAB COCA COLA………………………………………………..28 10. COKE’S AD AGENCIES IN INDIA………………………………………………29 11. THE STORY BEHIND ITS SMALL WORLD MACHINES AD…………………30 12. CONCLUSION……………………………………………………………………..32 13. BIBLIOGRAPHY…………………………………………………………………..33 “I don’t care about making award-winning commercial. The only thing …that any marketing person should care about is real consumption.”-Sergio Zyman, The end of marketing as we know it,1999 INTRODUCTION: Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines throughout the world. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke (a registered trademark of The Coca-Cola Company in the United States since March 27, 1944). Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century. The company produces concentrate, which is then sold to licensed Coca-Cola bottlers throughout the world. The bottlers, who hold territorially exclusive contracts with the company, produce finished product in cans and bottles from the concentrate in...
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...In 2009, daily deals firms sprouted up on the digital landscape like eager-to-bloom crocus flowers often seen at this time of year. But more recently a late winter freeze has buzz sawed through one flowery bulb after another, as hundreds of daily deals upstarts have fallen by the wayside because they couldn’t develop in the harshly competitive climate. Could a big one—LivingSocial—actually be the next to wither away? Sources familiar with the company say they wouldn’t be surprised if the industry’s No. 2 player, trailing only Groupon, was sold to a larger company or liquidated piece by piece by spring 2014. They say LivingSocial has lacked the speed to adjust to a space that’s increasingly becoming more complex. Even worse for this nascent field, the marketplace has gotten a lot more crowded. Dozens of outfits from Yelp to marketing giants such as American Express and Bank of America—to even companies that enable retailers to set up their own offers—now provide innovative ways to link customers with local merchants. Forrester Research analyst Sucharita Mulpuru-Kodali says neither LivingSocial nor Groupon are too big to fail—even if the latter still has cash reserves in the billions from its 2011 initial public offering. “The daily deals space is saturated,” she says, “and it never provided tremendous value to merchants. And that was the fundamental flaw in the business model. They’ve survived over the last few years even when these truths were obvious because they’ve reduced...
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...Edexcel GCE Biology Advanced Unit 5: Energy, Exercise and Coordination June 2010 Scientific Article for use with Question 7 Do not return the Insert with the question paper. Paper Reference 6BI05/01 Turn over N37096A ©2010 Edexcel Limited. 1/1/1/1/1/ *N37096A* Scientific Article for use with Question 7 It’s All in the Mind The link between the brain as a physical organ and what we feel in our conscious mind has long been the subject of research, particularly where we appear to be unable to control aspects of mood or behaviour and where normal life is affected. Stress, pain and depression can be explained in terms of nerve impulses and brain chemistry, and the causes of Parkinson’s disease are well understood, but finding reliable ways of correcting problems has proved elusive. Understanding more about how the brain works may well lead to new methods for treating such problems. Dancing Worms and Deep Depression In a laboratory in Germany, a tiny worm dances to flashes of light. A flash of yellow and it darts forward. A flash of blue and it jerks back. Yellow, forward, blue, back – right on cue every time. The worm is not a toy or a robot but a living creature. It has been engineered so that its nerves and muscles can be controlled with light. With each flash of blue its neurons fire electric pulses, causing the muscles they control to clench. A flash of yellow stops the nerves firing, relaxing the worm’s muscles and lengthening its body once again. The worm is...
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...Edexcel GCE Biology Advanced Unit 5: Energy, Exercise and Coordination June 2010 Scientific Article for use with Question 7 Do not return the Insert with the question paper. Paper Reference 6BI05/01 Turn over N37096A ©2010 Edexcel Limited. 1/1/1/1/1/ *N37096A* Scientific Article for use with Question 7 It’s All in the Mind The link between the brain as a physical organ and what we feel in our conscious mind has long been the subject of research, particularly where we appear to be unable to control aspects of mood or behaviour and where normal life is affected. Stress, pain and depression can be explained in terms of nerve impulses and brain chemistry, and the causes of Parkinson’s disease are well understood, but finding reliable ways of correcting problems has proved elusive. Understanding more about how the brain works may well lead to new methods for treating such problems. Dancing Worms and Deep Depression In a laboratory in Germany, a tiny worm dances to flashes of light. A flash of yellow and it darts forward. A flash of blue and it jerks back. Yellow, forward, blue, back – right on cue every time. The worm is not a toy or a robot but a living creature. It has been engineered so that its nerves and muscles can be controlled with light. With each flash of blue its neurons fire electric pulses, causing the muscles they control to clench. A flash of yellow stops the nerves firing, relaxing the worm’s muscles and lengthening its body once again. The worm is in the vanguard...
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...Introduction A t this point in our social history we are experiencing trends in marketing and consumerism that no cultural phenomena in antiquity has prepared us for. Each day between the hours of waking and sleeping we are exposed to 3000 – 5000 marketing messages across every shape and flavour of media mankind has been able to devise in good conscience (Story 2007). Every niche, of every segment, of every market, for every product, has a multitude of competitors vying for space of mind, seeking to differentiate, remind, inform, or persuade themselves into our lives and shopping trollies (Copley 2004). This clutter, consternation, and competition has taken the humble consumer transaction to be something more akin to game theory, and contemporary marketing strategy has become a battle of minds and wills (Lee, Broderick, and Chamberlain 2007). Each new generation of consumer finds themselves delivered deeper into an environment of increasing media and message saturation. But, with every generational cycle a further sophistication in the adaptive discretionary filtering system is created in order for these individuals to preserve some degree of highly guarded ‘psychic space’, and as such ‘marketing professionals are keenly aware of the obstacles posed by both information-processing limitations and viewer opposition’ (Rumbo 2002). ‘The multiplicity of advertising mes¬sages to which each consumer is exposed dictates that advertisers place a lofty premium on the much-coveted...
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...Table of Contents Introduction 2 Assumptions 3 Data Availability 3 Overnight processing window 3 Business sponsor 4 Source system knowledge 4 Significance 5 Data warehouse 6 ETL: (Extract, Transform, Load) 6 Data Mining 6 Data Mining Techniques 7 Data Warehousing 8 Data Mining 8 Technology in Health Care 9 Diseases Analysis 9 Treatment strategies 9 Healthcare Resource Management 10 Customer Relationship Management 10 Recommended Solution 11 Corporate Solution 11 Technological Solution 11 Justification and Conclusion 12 References 14 Health Authority Data (Appendix A) 16 Data Warehousing Implementation (Appendix B) 19 Data Mining Implementation (Appendix B) 22 Technological Scenarios in Health Authorities (Appendix C) 26 Technology Tools 27 Data Management Technology Introduction The amount of information offered to us is literally astonishing, and the worthiness of data as an organizational asset is widely acknowledged. Nonetheless the failure to manage this enormous amount of data, and to swiftly acquire the information that is relevant to any particular question, as the volume of information rises, demonstrates to be a distraction and a liability, rather than an asset. This paradox energies the need for increasingly powerful and flexible data management systems. To achieve efficiency and a great level of productivity out of large and complex datasets, operators need have tools that streamline the tasks of managing...
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...NOTE: This is a published paper and should be cited as follows: Simmons, A.M. (2012). Class on fire: Using the Hunger Games trilogy to encourage social action. The Journal of Adolescent and Adult Literacy, 56(1), 22-34. Abstract This article explores ways to utilize students’ interest in fantasy literature to support critical literacy. Focusing on Suzanne Collins's The Hunger Games series (2008, 2009, 2010), the author addresses how elements of the trilogy relate to violent acts in our world, helping student understand that violence and brutality toward children is not fiction, but very real, and that they can play a role in its abolishment, just like Katniss, through social action projects. Issues such as hunger, forced labor, child soldiers, and the sex trade that appear in both the fictional series and our world are discussed, encouraging students to assess their world and advocate for change. Examples of social action projects that utilize multiple literacies are suggested as a way to inspire students take action in the community and to stand up to injustice and brutality in hopes of creating a better world and a better human race. Using popular literature to pique student interest, this article explores how to incorporate the books in the Hunger Games series into the ELA classroom to support literacy and critical goals. Class on Fire: Using the Hunger Games Trilogy to Encourage Social Action Introduction The Hunger Games trilogy by Suzanne Collins, comprising...
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...Journal of International Business and Cultural Studies Human resource accounting and international developments: implications for measurement of human capital Maria L. Bullen Clayton State University Kel-Ann Eyler Wesleyan College Abstract Human Resource Accounting (HRA) involves accounting for expenditures related to human resources as assets as opposed to traditional accounting which treats these costs as expenses that reduce profit. Interest and contributions to growth in HRA have been evident in a number of countries. The strong growth of international financial reporting standards (IFRS) is an indication that the environment for international financial accounting is one that potentially encourages the consideration of alternative measurement and reporting standards and lends support to the possibility that future financial reports may include nontraditional measurements such as the value of human resources using HRA methods. Keywords: Human Resource Accounting, Human Capital, Intellectual Capital, International Accounting, International Financial Reporting, International Financial Reporting Standards Human Resource Accounting, Page 1 Journal of International Business and Cultural Studies Introduction Human Resource Accounting (HRA) involves accounting for the company’s management and employees as human capital that provides future benefits. In the HRA approach, expenditures related to human resources are reported as assets on the balance sheet as opposed to the...
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...! ! ! ! ! ! ! ! ! ! ! ! !!!!!!!!!!! ! ! Did Wal-Mart Wake Up? How Strategic Management Handled Wal-Mart’s Reputation [ABSTRACT] The nation’s largest private corporation and retail giant Wal-Mart has faced multiple opposition from labor unions, grassroots organizations, religious groups, and even from its own employees, impacting its corporate reputation and ultimately its bottom line. This case study will demonstrate the strategic communication Wal-Mart used for its corporate reputation management (CRM). In particular, the case describes the company’s response to criticism regarding its current business policies and practices. Table of Contents Introduction………………………………………………………………3 1. Company History……………………………………………………..5 1.1 Wal-Mart’s Early History: 1960s to 1970s…………………………….5 1.2 Wal-Mart Expands and Goes International: 1980s to 1990s…………...6 1.3 Attack of the Advocacy Groups: 2000 to present……………………....7 1.4 Repercussions…………………………………………………………...8 2. The Issue: Employee Relations and Workers’ Rights…………………9 3. Opposition…………………………………………………………….10 3.1 Labor Union-Funded Groups…………………………………………...11 3.2 Gender Discrimination………………………………………………….12 3.3 Wal-Mart: The High Cost of Low Price……………………………………..13 4. Wal-Mart’s Response……………………………………………………15 4.1 Response to Labor Union-Backer Groups………………………………...16 4.2 Response to Gender Discrimination Lawsuit……………………………..17 4.3 Response to Greenwald’s Film……………………………………………18 4.4 Wal-Marting Across America:...
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...! ! ! ! ! ! ! ! ! ! ! ! !!!!!!!!!!! ! ! Did Wal-Mart Wake Up? How Strategic Management Handled Wal-Mart’s Reputation [ABSTRACT] The nation’s largest private corporation and retail giant Wal-Mart has faced multiple opposition from labor unions, grassroots organizations, religious groups, and even from its own employees, impacting its corporate reputation and ultimately its bottom line. This case study will demonstrate the strategic communication Wal-Mart used for its corporate reputation management (CRM). In particular, the case describes the company’s response to criticism regarding its current business policies and practices. Table of Contents Introduction………………………………………………………………3 1. Company History……………………………………………………..5 1.1 Wal-Mart’s Early History: 1960s to 1970s…………………………….5 1.2 Wal-Mart Expands and Goes International: 1980s to 1990s…………...6 1.3 Attack of the Advocacy Groups: 2000 to present……………………....7 1.4 Repercussions…………………………………………………………...8 2. The Issue: Employee Relations and Workers’ Rights…………………9 3. Opposition…………………………………………………………….10 3.1 Labor Union-Funded Groups…………………………………………...11 3.2 Gender Discrimination………………………………………………….12 3.3 Wal-Mart: The High Cost of Low Price……………………………………..13 4. Wal-Mart’s Response……………………………………………………15 4.1 Response to Labor Union-Backer Groups………………………………...16 4.2 Response to Gender Discrimination Lawsuit……………………………..17 4.3 Response to Greenwald’s Film……………………………………………18 4.4 Wal-Marting Across America:...
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