...Case Study: The Dannon Company OL 690: Responsible Corporate Leadership Southern New Hampshire University March 25th, 2015 Introduction Danone, the parent company and U.S. subsidiary of Dannon, was founded in Barcelona Spain in 1919 by Isaac Carasso (Marquis, Shah, Tolleson, & Thomason, 2011). Isaac had the goal of developing a yogurt for more than the purpose of taste, but with additional inherent health benefits (Marquis, et al., 2011). The health benefits were based on the use of pure lactic ferments, which were initially prescribed by physicians due to their proven ability to help treat intestinal disorders (Marquis, et al., 2011). It was because of Carasso that consumers could have the added benefit of treating their intestinal disorder while nourishing their bodies. Daniel Carasso, Isaac’s son, was brought into the business and ultimately became CEO in 1939 after Isaac’s death (Marquis, et al., 2011). Prior to his father’s death, Daniel was able to take Danone to another level in 1929 when he founded it in Paris (Marquis, et al., 2011). Due to the extensive amount of competition in the yogurt business, Daniel leveraged the focus on health to differentiate Danone from the competition (Marquis, et al., 2011). After his father’s death, Daniel merged with two notable organizations in 1967 and 1973, Gervais and Boussois-Souchon-Neuvesel (BSN) respectively (Marquis, et al., 2011). These mergers resulted in rapid expansion throughout Europe, a newly named conglomerate...
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...would be “the aspect of telling people about your business, product, or service. Then advertising, which is the way you present your business, the design of your web page or hard copy advertisements, and the way you look after and follow up with your customers.” In short, this definition boils down to the initial presentation of what you are marketing and then demonstrating good follow-up once a customer is obtained. This is important because customers tell other people, and customer service is the most effective form of marketing. Mentioned earlier is the statement that few people understand the definition of marketing, why it is important, or how it is managed. The next few paragraphs speak to these points. According to Perrault, Cannon, and McCarthy “Marketing is the performance of activities that seek to accomplish an organization’s objectives by anticipating customer or client needs and directing a flow of need-satisfying goods and services from producer to customer or client.” This definition is very customer oriented and leads the reader to believe that a business adopting this definition is a business that views its purpose as producing something a customer, or group of customers want or need. Some business have a different outlook in that they view marketing as producing something easily or inexpensively made, and trying to sell it to people who may already be a...
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...position of cannons of taxation in tax system of Bangladesh’. Dear Ms.Rehana Fowzia madam We are pleased to submit this report on “‘Ascertain the position of cannons of taxation in tax system of Bangladesh’ for particular fulfillment of BBA Degree. This research program was taken by the help of ‘Three tax system of Bangladesh’, written by M.A. Akkas & ‘Income Tax’ written by Mahmud, Purohit, Bhattacharjee. Here is the report on the observational study of ‘Tax System Of Bangladesh’ you asked us to conduct last month. We honestly believe that this report will fulfill the requirements of the project report for BBA, which will help us a lot to gain sufficient knowledge about the ‘Tax System Of Bangladesh’. We appreciate having this assignment. If you should need any assistance in interpreting this report or in implementing our recommendations, atuddin_mezbah@yahoo.com, Contact No. 01718330355 Sincerely, 01. Mezbah Uddin Ahamed BBA02707126 02. Subbir Ahmed BBA02707121 03. Md. Mahmud Hossain BBA02707154 04. Subroto Biswas BBA02707125 05. Shamol Kanti Sarkar BBA02707112 06. Md. Mahfujul Alam BBA02707153 Program: BBA, Batch: 27 (J), Stamford University Bangladesh. please contact us ACKNOWLEDGEMENT Education involves not only reading books and doing exercises but also acquiring knowledge through doing something practically. This report has designed only for considering that objective. In this period of time, we enjoyed the study of tax...
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...competitions. In blue oceans, demand is created rather than fought over. Thus, there is an ample opportunity for growth that is rapid and profitable too. On the other hand "Red Ocean" is regarded as the existing market space with numerous risks and limited opportunities with limited profit margin, whereby companies strive to sustain their position (Gruwer, 2014). The companies operate in saturated market conditions with numerous small and big players and try hard to exploit the demand of customers. Blue Ocean Strategy Blue ocean strategy is the new way of thinking, a new strategic mind – set, a bold and new path to winning the future. It is grounded in analysis and energizes everyone. Blue ocean strategy focuses on creating new markets rather than competing with existing ones so as to stand apart and keep the cost lower. The organizations adopting blue ocean strategy can create new market space, create new demands, focus on innovation and avoid competing in existing segment. Thus, this strategy pursues differentiation and low cost, by creating uncontested market space. It minimizes the risk and maximizes the opportunities and is considered as win – win outcome for both company and customers....
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...Table of Contents Introduction: Introduces the study and summaries the state of area prior to the research. This section outlines the problem(s) to be investigated, the aims and objectives of the research and describes the methodologies used. Additionally, an outline of the overall dissertation structure may be included. Literature Review: This accounts the previously written, published and unpublished literature on the selected research topic. The purpose of conducting a review on the existing knowledge and ideas on the topic is to highlight the strengths and weaknesses of the research area whilst defining a guiding concept for the dissertation. To achieve this, four important steps must be followed: concentrate on the relevant theories; break down the topic and define key terms; examine recent research in the area; and conclude with the research questions that will be resolved in the study. Methodology: This section is designed to give the reader a coherent, clear and precise account of how the study was conducted. The section is composed of number of sub-sections which should include: research philosophy, research approach, research strategy, data collection and any problems encountered in the data gathering process, data reliability, validity and generalizability, and finally, ethical issues and possible limitations with the research. Results: An essential tip for this section is to only report the findings of the study in the most appropriate manner, resisting in the...
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...Running head: The Aerial Chair: Case Study The Aerial Chair: Case Study Awj Al-Nabali Texas A&M University-Commerce The Aerial Chair: Case Study The Aerial Chair: Case Study “Failure is only postponed success as long as courage 'coaches' ambition. The habit of persistence is the habit of victory.” —Herbert Kaufman Above Ground Design is a company built on one product called the Aerial Chair. Craig Hines brought the idea of the chair into action by using inheritance money he got. The chair was a design that he personally developed and manufactured in a small shop in Montana. He originally developed the Aerial Chair out of curiosity, and for his own personal use. Craig was passionate about his product and desperately hoped for it to be a market success. In fact, he was an architecture student in Montana State University until he dropped out of school and ended up in South Africa sewing hang gliding planes where the idea of the chair first came to his mind. After going back to the states, Craig started taking lessons in order to get a commercial pilot’s license. During that time, Craig started thinking about making the first step towards designing the chair and translating his dream and ambitious into an actual product. Basic drawings for the chair were made on a napkin and Craig based his design on the hang gliding planes that he used to do while working in South Africa and then the design was...
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...considering that objective. In this period of time, we enjoyed the study of tax system of Bangladesh in various aspect of tax. First of all, we are indebted to our guide teacher Ms.Rehana Frowzier Lecturer, Department of Business Administration, Stamford University Bangladesh. His views, suggestions save us from more difficulties. We are also grateful to our group members’ most valuable cooperation, inspiration and suggestions. EXECUTIVE SUMMARY This dissertation report highlights on our practical experience in different types and categories ‘Tax System’ especially Tax System Of Bangladesh. During our short working period, we tried to gather information from News Paper, web sites. But the NBR does not provide information in the web site directly and even it does not publish tax structure implement in Bangladesh. So, we take much information about tax in our personal concept and view of Tax System of Bangladesh. To complete this report, we have gained practical knowledge about various type of Tax System. For example, Tax System Of Bangladesh, canon of taxation and implementation the canon of Bangladesh in Tax System Of Bangladesh. In this way, we are getting knowledge not only the tax system but also the implementation of canon on tax system of Bangladesh. As, tax is an important part of our country development. so, day by day, people are getting more conscious and informed about tax. Object of this study We can gain knowledge about the tax system of Bangladesh by studying...
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...Prodectivity The IMA Educational Case Journal (IECJ®) is a quarterly, online journal whose mission is to publish for management accounting and related fields: · Teaching cases · Research related to case writing or teaching with cases The case studies in this journal provide an educational resource rich in detail to reflect current problems and complexities characteristic of today's dynamic business environment. It aims to facilitate interaction between financial professionals and educators. IECJ is listed in the Cabell's Directory of Publishing Opportunities in Accounting. IMA offers case writing competitions with cash awards, including: * 2015 Special IECJ Ethics Case Competition: Cases must be based on real companies or events and relate to an ethical situation. Cases submitted to the competition will concurrently be reviewed for publication in IECJ. Deadline: October 1 * 2016 Carl Menconi Ethics Case Competition: Cases are focused on business ethics, and the winning case is featured in Strategic Finance. Deadline: January 26 * 2016 IMA Case Writing Competition: Cases in any area of management accounting or related fields are invited. Deadline: July 11 Congratulations to the winners of the 2015 IMA Case Writing Competition: First Place Award ($2,000) “West Coast Equestrian Association” Doug Kalesnikoff, FCPA, FCA, IFA, CFE, University of Saskatchewan Vince Bruni-Bossio, MBA, University of Saskatchewan Suresh Kalagnanam, PhD, CPA, CMA...
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...for existing and future franchise business owners. Despite, by these two ice cream enthusiasts, whose passion leads to the creation of more than 1,000 ice creams flavors, and with a variety of delicious treats, such as nutty berry banana (Baskin & Robbins, 2011). The Baskin and Robbins business home office is situated in the area of Canton, Massachusetts. a. Organization Baskin Robbins Ice Cream Industry b. Mission Statement The philosophy and mission statement is eloquently put by a quote from co-founder Irv Robbins, “we sell fun, not just ice cream” (Robbins, 2011, p. 1). It is this statement that allowed Burt Baskins and Irv Robbins the opportunity to grow the business from one store to many. c. Geographic Locations The company had become an ice cream mega-empire, consisting of 5,800 stores in different geographical locations throughout the international. Exhibit 1.1 below shows the international geographic locations of Baskin Robbins industry (Baskin & Robbins, 2011). The expansion of Baskin Robbins in the 1970s the chain further went global in as much as operating stores throughout the hemispheres. Exhibit 1.1 the international geographic locations of Baskin Robbins industry. Baskin Robbins International Locations Australia Cayman Singapore Aruba Greece Panama Canada Guatemala Portugal Columbia Honduras Puerto Rico China...
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...this task. I can carry out this process by applying my leadership attributes, such as beliefs, values, ethics, characters, knowledge and skills. Although, my position as a Technical Professional lead, gives me the authority to accomplish certain tasks and objectives in my organization or team, this power does not make me a leader, it simply make me a boss. Leadership differs in that it makes the followers want to achieve high goals, rather than simply bossing people around. SHARED MENTAL MODELS. This mental models or knowledge structures allows each teammate to generate predictions and expectations about their teammates roles and task demands which in turn, allow them to make adjustments in order to maintain effective team performance Cannon-Bowers, Salas, & Converse (1993). To be successful, you need to engage planning, organizing, setting performance goals, assessing the team’s performance, developing their own strategies to manage change, and securing their own resources Critically analysing the discussion...
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...Journal of Management Development The evolving role of strategic management development Paul Brown Article information: To cite this document: Paul Brown, (2005),"The evolving role of strategic management development", Journal of Management Development, Vol. 24 Iss 3 pp. 209 - 222 Permanent link to this document: http://dx.doi.org/10.1108/02621710510584035 Downloaded by Universitas Pendidikan Indonesia At 20:32 22 February 2015 (PT) Downloaded on: 22 February 2015, At: 20:32 (PT) References: this document contains references to 29 other documents. To copy this document: permissions@emeraldinsight.com The fulltext of this document has been downloaded 9372 times since 2006* Users who downloaded this article also downloaded: David Lamond, Lee D. Parker, Philip Ritson, (2005),"Fads, stereotypes and management gurus: Fayol and Follett today", Management Decision, Vol. 43 Iss 10 pp. 1335-1357 http:// dx.doi.org/10.1108/00251740510634903 Marilyn M. Helms, Judy Nixon, (2010),"Exploring SWOT analysis – where are we now?: A review of academic research from the last decade", Journal of Strategy and Management, Vol. 3 Iss 3 pp. 215-251 http://dx.doi.org/10.1108/17554251011064837 Uma D. Jogulu, (2010),"Culturally-linked leadership styles", Leadership & Organization Development Journal, Vol. 31 Iss 8 pp. 705-719 http://dx.doi.org/10.1108/01437731011094766 Access to this document was granted through an Emerald subscription provided by 601976 [] For Authors If you would like to write...
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...2016 Golden Valley Foods, Inc.: A case study Golden Valley Foods, Inc. is a 127-year-old company that prepares packages and sells canned and frozen foods which include fruits, vegetables, pickles and condiments. Golden Valley has more than 30 processing plants in operations and annual sales of approximately $650 million. Much of Golden Valley’s management staff comes from their parent company with the previous president saying “The influence of our old parent company is still with us. As long as new products look like they will increase the company’s sales volume, they are introduced. Traditionally, there has been little, if any attention paid to margins. We are well aware that profits will come through good products in large volume.” (William D Perreault Jr.) Recently this company has gone through a transition with the removal of several directors and the prior president of the company. The newly elected president, Neal Middleton, is facing a severe decline in profits over recent years as well as low personnel morale. Golden Valley Foods, Inc. has major issues facing them with both a decrease in profits and low morale due to the recent departure from their parent company, removal of several directors and the introduction of a new president. By bringing over policies and influences from their parent company, Golden Valley has overlooked an opportunity to tap into some markets their parent company may have overlooked. This company has a line-forcing policy in effect...
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...Workplace Violence Case Study Walaa Essam, Group 52F ESLSCA Business School Workplace Violence Case Study Introduction This case study addresses the problem of workplace violence by analyzing two actual incidents which took place at two renowned multinational firms, which are “DaimlerChrysler’s Toledo, Ohio, assembly plant” and “Lockheed Martin”. The purpose of this study is to help finding a useful managerial tool to decrease the potential for future workplace violence that may lead to loss of life and unnecessary monetary loss. Managers are not necessarily equipped to develop appropriate measures to effectively deal with violent issues. Given the proper tool, managers can often work wonders. But we first need to look at how we define the problem of workplace violence. Generally, people think of workplace violence solely in the context of physical assaults or homicides. Many mental health professionals consider such a definition too narrow, and instead define workplace violence more broadly, such as "any verbal or physical assault or any violence that occurs in the workplace even if its source is not related to the work environment or any abusive, threatening, intimidating, or assaulting conduct against a co-worker whether physical or verbal. Such conduct can be seen in the form of shaking fists, throwing objects, destroying company property, written or verbal threats, swearing, insults, condescending language, hitting, shoving, pushing, kicking...
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...customers who want to drink a healthier Pepsi. Pepsi B Energy’s Marketing Plan Phase One is designed to develop the basics of a marketing strategy for Pepsi B Energy. Pepsi B Energy’s Marketing Plan Phase One provides an overview of PepsiCo, a brief description of the product, the importance of marketing for PepsiCo, a SWOTT chart for Pepsi B Energy, and the preferred marketing research approach for Pepsi B Energy. PepsiCo Pepsi was founded in 1898 by a druggist from North Carolina named Caleb Bradham. Through a series of acquisitions and other business dealings, Pepsi became PepsiCo. PepsiCo currently produces a variety of beverages, many in partnership with other companies. PepsiCo sell soft drinks, juice drinks, sport drinks, bottled and enhanced waters. Recently, the company has acquired Tropicana Juices. This move, combined with a merger with Quaker Oats, increased the number of beverages in the PepsiCo portfolio. The most notable brands from Pepsi American Beverages (PAB) include: Pepsi, Diet Pepsi, Gatorade, Tropicana Pure Premium Juices, Dole Juices, and Propel Fitness Water. A partnership with Starbucks produces ready-to-drink Frappuccino drinks...
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...A RESEARCH PROPOSAL OF COLLABORATIVE BUYER - SUPPLIER RELATIONSHIPS AND JUST IN TIME (JIT STRATEGY) STRATEGY A CASE STUDY OF CROWN BEVERAGES LIMITED UGANDA BY SATURDAY BONAVENTURE 09/U/8578/PLE/PE A RESEARCH PROPOSAL SUBMITTED TO THE SCHOOL OF MANAGEMENT AND ENTREPRENEURSHIP OF THE IN AWARD PARTIAL OF A FULFILMENT BACHELORS OF DEGREE THE IN REQUIREMENT PROCUREMENT AND LOGISTICS MANAGEMENT Collaborative buyer - supplier relationships and JIT strategy 09/U/8578/PLE/PE CHAPTER ONE 1.0 Introduction This chapter introduces the background of the study, problem statement, objectives of the study i.e. the main objective and the specific objectives, research questions, scope of the study and the significance of the study. 1.1 Background to the study In recent years, increasing attention has been paid to buyer-supplier relationships and just in time strategy in general. Views of buyer-supplier relationships have evolved from the old school of the 1980s, where buyers and suppliers were viewed as part of a zero-sum game, to the more collaborationist outlook of the 1990s, which claimed that buyers and suppliers could cooperate to the benefit of both, to the more network-oriented view of the 2000s, where buyers and suppliers are parts of organic business ecosystems. Today these relationships have become “strategic” and the process of relationships development is accelerated as firms strive to create relationships to achieve their goals. In this stressful environment of relationships...
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