...CASE 2 RAMDEV INDUSTRIES LIMITED Suraj Kapoor passed his B.Sc. in 2000 and joined a commercial bank in the clerical cadre. He Serve there for three years. He was not happy with the job prospects and wanted a better deal in life. He quit the job obtained his post-graduate qualification in personnel management, and thereafter/took up a job with a large public sector organization in Pune as a Trainee Officer in the Personnel Department. He was confirmed as a Personnel Officer after the completion of training with the company in 2007. The personnel Department was headed by a Manager. Next in the management hierarchy was one Deputy Manager followed by two Assistant Managers and six officers in the department. They were supported by a battalion of office and clerical staff. Suraj was assigned the task of maintaining certain statutory documents. He was quite enthusiastic and wanted to bring about many improvements. His work, however, hardly provided any scope for originality. The bureaucracy never permitted any change easily. Besides, at his level in the hierarchy, he could not wield much influence on any matter. His salary and perks were, however, quite comparable to those in any other organisation and there was adequate freedom and security of job. Though he was not very happy, he tried to reconcile himself to his job. When Ramdev Industries Limited (RIL), Delhi advertise for the post of "Senior Personnel Officer", he decided to apply for the post. He had reasons to do so in spite...
Words: 1575 - Pages: 7
...and implement a sound marketing strategy. Figure 1.1 shows the internal and external factors affecting the marketing opportunities for OXO International. Pairing external threats with internal weaknesses highlights the most serious issues OXO faces. After identifying risks OXO can decide whether to use company resources to eliminate the internal weakness or reduce the external threat by abandoning that area of business until the company is stronger (Kotler and Armstrong 55-57). 2. OXO target market. Before targeting comes market segmentation – dividing an entire market up into customer segments. There are various variables used in segmenting consumer markets (Kotler and Armstrong 193). In a marketing strategy video, Larry Witt, Senior Vice President of Sales and Market Development for OXO International said while they skew toward older consumers, OXO also attracts younger consumers with their design and innovation. Here the demographic, psychographic, and behavioral segmentation variables are discussed in relationship to three of OXO’s U.S. market segments: (1) seniors and the impaired, (2) the design savvy, and (3) foodies. Segmentation Variable | Seniors and the Impaired | The Design Savvy | Foodies | Demographic | * 65 and older * Younger and physically impaired in some way * Women | * Varied group of men and women * Aged 18-60 * More education * Make more money | * Average age in mid-40’s * Median annual salary of...
Words: 1613 - Pages: 7
...A Case Study on 02/11/08 02/11/08 Agenda ► About Disney ► Divisions of Disney ► A bit of History ► About the CASE ► SWOT Analysis ► Its Current Executive Management ► Recommended Organizational structures Model 1 Model 2 Model 3 02/11/08 About Disney ► ► ► ► The Walt Disney Company (most commonly known as Disney) (NYSE: DIS) is one of the largest media and entertainment corporations in the world. Founded on October 16, 1923 by brothers Walt and Roy Disney as a small animation studio Today it is one of the largest Hollywood studios and also owns eleven theme parks, two water parks and several television networks, including the American Broadcasting Company (ABC). Disney's corporate headquarters and primary production facilities are located at the Walt Disney Studios in Burbank, California, USA. The company is a component of the Dow Jones Industrial Average. It had revenues of $31.9 billion in 2005 02/11/08 Continued….. ► On June 12, 2006 Disney Mobile phone service is launched ► On January 23, Disney announces a deal to purchase Pixar Animation Studios in an all-stock transaction worth $7.4bn ► In July 2006, the Disney film Pirates of the Caribbean 2 is the highest grossing movie in opening weekend history at $135,000,000 USD ► Employees: 133,000 (2006) 02/11/08 Divisions of Disney 02/11/08 Divisions of Disney Media and Entertainment American Broadcasting Company Buena Vista Distribution Buena Vista...
Words: 1003 - Pages: 5
...annum. * We will adopt direct selling in order to reduce distribution costs because then we will have ample facilities to sell directly to consumers. * This way we can introduce new products directly to customers * We will skip distributors and go directly to the customers * Our customers will be the end users. * Instead of selling through distributors we will open outlets in commercial markets in different cities * This way we will be able to establish a direct link with the customer and keep the price of the products in control. Target * Lark & Finch has a view of catering to the needs of all the people who are style and comfort conscious. * Around 45% of total population comprises of female and vice versa. * We will segment our customers via demographics. * We will target males and females both as majority competitors are targeting females only. * This is forcing firms to differentiate using marketing, advertising, fashion and technology to steal market share away from their competitors. * Authentically crafted men's formal shoes create a sophisticated, tailored silhouette. Every shoe is a perfect combination of both, classic and contemporary styling. * L&F casual men shoes offer relaxed loafer styling and super...
Words: 638 - Pages: 3
...qwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyui opasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfgh jklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvb nmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwerty uiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdf ghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxc vbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwer tyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfg hjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcv bnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwert yuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasd fghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzx cvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwe rtyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwertyuiopasdf ghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxc vbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwer tyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopas dfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklz xcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrt yuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasd fghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzx cvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwe rtyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopa sdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjkl ...
Words: 1160 - Pages: 5
...[Your Name] [Course Title] [Teacher’s Name] By [Your Name] [Course Title] [Teacher’s Name] By [Report Title] [Report Title] Motivation The applications for 3D Printing in Healthcare are immense. One of the most obvious is its use in printing prosthetics, which face a high rejection rate due to improper fit. Traditional prosthetic hands cost upwards of $50,000, and many insurance companies refuse to pick up the bill for children, who end up outgrowing them within only a couple years. It’s just not practical from a financial standpoint to spend $50,000 for a hand that a child may get very minimal use out of. Using open source 3D printable design files, anyone with a 3D printer can print out a custom sized prosthetic hand in a matter of hours. The price tag? Between $15-$50. That’s right, less than 1/10,000 of the price of traditional prosthesis. There are literally thousands upon thousands of children with severe upper limb disabilities from all over the world. The ability to create extremely affordable prosthetic hands means there is tremendous potential for all of these children and even adults to benefit from this Prosthetics Definition In medicine, a prosthesis, (from Ancient Greek prósthesis, "addition, application, attachment")[1] is an artificial device that replaces a missing body part, which may be lost through trauma, disease, or congenital conditions. Prosthetic amputee rehabilitation is primarily coordinated by a prosthetist and an inter-disciplinary...
Words: 8348 - Pages: 34
...toll on the society leaving the people frustrated and devastated in the long run. Alcohol is known to affect not only the health of the users but also the health of others (Goode 55). A good illustration is if a drunk driver gets behind the wheel in an intoxicated state he poses danger to the lives of the passengers in the instance they are involved in an accident. Thousands of people end up losing their lives as a result of engaging in drunk driving. An equally large number of people have been left maimed and permanently scarred as a result of accidents resulting from drunk driving. Most of the drunk drivers tend to flee the crime scene after causing an accident and they are not held accountable for their actions. According to recent studies, drunk driving is identified as the number one killer of the youth annually (Goode 25). Additionally, an estimated thirty five percent of the total number of patients in U.S hospitals are treated of alcohol related complications. Regular alcohol consumers tend to develop health problems more often as compared to teetotalers and occasional drinkers. In the present day society, alcohol seems to have dominated most of social gathering, ranging from weddings, house parties and even funerals. Alcohol consumption has been embedded into the fabric of the society to the extent that excessive drinking is viewed as an acceptable norm. Apart from health problems, alcohol also has other disadvantages such as social and economic problems. These problems...
Words: 1738 - Pages: 7
...theory of Ideology and Interpellation This paper is an effort to read the Oscar winner movie „Slumdog Millionair‟ in the context of Althuser‟s observations on the subject of ideology. We shall, in the course of this paper, point to the case of interpellation in the movie and also demonstrate how the movie furthers an already existing ideology. Althuser‟s theory of ISA (ideological state apparatus) and RSA (repressive state apparatus) are only too well known. They have been one among the many theories of realistic appraisals of the society and an extension of Althuser's study of Ideology. These theories must be touched upon briefly before we move to place the Hollywood blockbuster in their perspective. Ideology is a very specific term used in the post-Marxist theories, such as Christian ideology, democratic ideology, feminist ideology, Marxist ideology, etc. Luis Althusser (1977) shows that there are two major mechanisms of State organization for ensuring the people of the State. The first is the RSA, or Repressive State Apparatuses that can enforce the public behaviour directly, like police, the criminal justice and prison system. The ISAs are some kind of institutions, which manufacture ideologies like schools, literary studies, religions, the family, legal systems, politics, arts, sports, etc help people to build up ideas and values, and to believe the State as such is „eternal‟. In discussing the concept of Ideology as material existence, Althuser takes the notion...
Words: 1572 - Pages: 7
...and much of imaginations. They made little sense to me by then since I was only young. However, with time, I started to appreciate the existence of science fiction and other materials that have cropped up with technology and changes in the economic times. Through much reading and access to large bulk of information, I created a superhero, Bosco Genius, a guy who awakens in the morning with a 100 percent access to his brain power. The state realizes and becomes aware of the existence of Bosco. They look for him but with his expertise skills and ability, he dodges the men in black and also fends off the middle school tormentors. The whole process torn the writer or the creator into a rhetoric existence because of the complexity nature of the study. It is reported once that the robotics destroyed and killed human beings within the company. The information was unsubstantiated and untrue since it was maliciously spread to negate the importance of the robots. As a rhetoric, such an instance has never happened and no person has lost life in the company. The three laws of robotics cannot allow them to harm humans and therefore, the information revealed to the public is false and faulty. As a company we have dealt in robotics and they have served to increase the performance of the labour force. However, the public force has a resistance towards the robotics with several claims that the robotics have an effect on the cultural and social setting of the society. The loggerhead position...
Words: 2311 - Pages: 10
...Brittany Peters Instructor Wenrich Eng. 121 7 June 2015 Research Narrative “Okay, so I get to wake up today and have another day he doesn’t.”- Dave Grohl, band member of Nirvana What would music have been like in the 1990s without Kurt Cobain? Or maybe the question to ask is, “What would music be like today if Kurt Cobain was alive?” The grunge movement was brought to life by the front man of the band Nirvana, Kurt Cobain (Kurt and Courtney).He was what most believed to be an iconic man in the 1990s for the music genre known as alternative rock/grunge. Kurt Cobain passed away on April 5th, 1994, in his home, when he was only 27 years old (“April 05”). He recently started a family with his wife Courtney Love, who was also a musician in a band called Hole (Kurt and Courtney). Kurt was in and out of rehabilitation centers for his drug addiction, and soon before his death had, what people considered at the time, an accidental overdose in Rome. The day his corpse was found an electrician reports his findings. The police and fire department arrive. Pictures are taken of the scene, and then handed to detectives to enhance the report of the incident that took place on the street of Lake Washington Boulevard. As news spreads of the musician’s tragedy fans gather at his house and a memorial service is performed in his honor (Kurt and Courtney). I now tell you the story of how and when Kurt Donald Cobain’s body was found. An electrician, Gary Smith, from the company Veca Electric...
Words: 2697 - Pages: 11
...CHAPTER 1 INTRODUCTION INTRODUCTION This study was conducted as part of the project related to the forth semester MBA programme of Calicut University. The Survey was conducted at POPULAR VEHICLES AND SERVICES LTD .The topic for the study is “Comparative Study of Maruti A-star with Tata Indica Vista, Chevrolet Spark and Hyundai i10. The survey explains how well the customers are satisfied with performance of A-star,Tata Indica Vista, Chevrolet Spark and Hyundai i10. This survey compares these four vehicles in different aspects including Technical performance. SCOPE OF THE STUDY The study covers the analysis and interpretation of customer’s opinion about the A-star,Tata Indica Vista, Chevrolet Spark and Hyundai i10. The study aims at evaluation of customer satisfaction in these four models. This analysis shows main features that attract customers to the vehicle. The study mainly focused on the evaluation of overall performance of the vehicle in the hatch back segment. The study compares A-star,Tata Indica Vista, Chevrolet Spark and Hyundai i10 each and every aspect. OBJECTIVE OF THE SURVEY * To make a comparative survey of A-star,Tata Indica Vista, Chevrolet Spark and Hyundai i10 * To find out how well the customers are satisfied with these four vehicles. * To find out the sales potential for Maruti A-star * To find the demand for Maruti A-star in Hatch Back Segment. * To find out the unique selling proposition for Maruti...
Words: 20281 - Pages: 82
...Inside the Google and China Negotiations MGMT583N-Negotiation Research Paper Cathy Zhang Google have experienced two series of negotiations with the Chinese Government from 2006 to 2010. The first round negotiation settled successfully when Google first entered China in 2006. Google established a local domain (google.cn) to better serve the mainland China Internet users when it failed to acquire a stake in the Chinese top search engine company Baidu. However, in January 2010, David Drummond, Google’s Senior Vice President posted “A new approach to China” on their official blog, threating to pull out of China due to a series of cyber-attacks and excessive censorship on search results.This negotiation concluded in July 2010 when Google had redirected google.cn queries to Google.com.hk, where uncensored search delivered via servers in Hong Kong. This research paper is aimed at discussing the two rounds of negotiations from both Google’s and Chinese Government’s perspectives. Google’s Perspective From a Silicon Valley start-up to one of the world’s Internet titans, Google would never be satisfied limiting its business in the U.S. market. In 2006, China has 111 million Internet users, the second highest Internet population right after the United States. At this point, Google’s strategy to enter China must be profit-driven. From the second quarter of 2006 to the fourth quarter of 2009, Google’s market share in China has increased from 16 percent to 36 percent. Although...
Words: 1450 - Pages: 6
...Public Disclosure Authorized 62696 Public Disclosure Authorized CITIES AND CLIMATE CHANGE Responding to an Urgent Agenda Daniel Hoornweg, Mila Freire, Marcus J. Lee, Perinaz Bhada-Tata, and Belinda Yuen, editors blic Disclosure Authorized Public Disclosure Authorized CITIES AND CLIMATE CHANGE The Urban Development Series discusses the challenge of urbanization and what it will mean for developing countries in the decades ahead. The series delves substantively into the core issues framed by the World Bank’s 2009 Urban Strategy, Systems of Cities: Harnessing Urbanization for Growth and Poverty Alleviation. Across the five domains of the Urban Strategy, the series provides a focal point for publications that seek to foster a better understanding of the core elements of the city system, pro-poor policies, city economies, urban land and housing markets, urban environments, and other issues germane to the agenda of sustainable urban development. Cities and Climate Change: Responding to an Urgent Agenda is the first title in the Urban Development Series. CITIES AND CLIMATE CHANGE Responding to an Urgent Agenda Daniel Hoornweg, Mila Freire, Marcus J. Lee, Perinaz Bhada-Tata, and Belinda Yuen, editors Washington, D.C. © 2011 The International Bank for Reconstruction and Development / The World Bank 1818 H Street NW Washington DC 20433 Telephone: 202-473-1000 Internet: www.worldbank.org All rights reserved 1 2 3 4 14 13 12 11 This volume is a product...
Words: 23444 - Pages: 94
...Country Focus - India India is the most populous democracy in the world with nearly 1.2 billion people. Its economy grew 9.4% in the first half of year 2010 and is forecasted to grow 9.7% for the year by IMF (Businessweek). On the one hand, India possesses young and growing workforce, rising income levels and a domestic driven economy that are attracting global investors, on the other hand, issues like rising inflation and poor infrastructure continue to hold back the economy. Workforce: India has one of the highest numbers of working people in the world. In year 2010, India’s labor force counted to 478 million people second to China which has around 820 million. Young and growing workforce is the driving force behind Indian economy. According to a recent report by United Nations, working population in India is expected to grow by 46% between year 2000 and 2025 (United Nations). Growing Indian middle class along with large number of English speaking people is fueling the growth of service industry in India. Income Levels: India’s GDP per capita, PPP adjusted, stood at US$ 3400 for the year 2010 (CIA , 2010) which is relatively low even when compared to other developing countries in the region (China US$ 7400 PPP adjusted) (CIA , 2010). The unemployment rate was as high as 10.8 % for year 2010 and 25% of its population still stays below poverty line (CIA , 2010). Infrastructure: This is one of the most critical issues that pose a threat to the development of Indian...
Words: 2431 - Pages: 10
...gold trim paged, limited print, as seen on TV bible. Holly let out a mousy yelp and releases the Shepard's arm. Miss Lisa quickly gets between the two and continues her rudely interrupted conversation, “Yes, beautiful, but I actually came over to inform you about a shady figure going around town knocking on people’s doors. I- We are all aware that you stay here alone, with the lord of course, but if you would like; some of us from the weekday bible study would be willing to keep you company. Temporarily of course, till this individual is brought to justice, police justice, not the Lord’s justice, I mean he will eventually face the Lord’s justice as will we all but for now human authority will be acceptable.” Miss Lisa explained a bit flustered with cheeks a bit rosier than usual. Jonathan takes one of Miss Lisa’s gloved hands, smiles softly and answers assuredly, “I doubt this individual means anyone harm, most likely it’s just the adulescens of town indulging in reindeer games. But if it will bring you and the weekday bible study some peace of mind, I will give you a ring in the morning.” The wise insight from the young priest strikes Miss Lisa, “Of course, children! You know the thought of it being a group of whippersnappers hadn’t even crossed my mind.” relieved and uplifted Miss lisa shakes Jonathan’s hand and heads off to chat with the rest of her gang of elderly church going girls. After Jonathan has said goodbye to everyone, he proceeds to lock up. First the windows...
Words: 1676 - Pages: 7
