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Case Study for Joe Salatino

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SIR RICHARD BRANSON,
CHAIRMAN, VIRGIN GROUP, LTD
CASE STUDY

BUSINESS 520, DR KIMBERLY

LEADERSHIP AND ORGANIZATIONAL

SHIRL JONES
FEBRUARY 26, 2012

Assignment 4: Sir Richard Branson, Chairman, Virgin Group, Ltd. Case Study
Due Week 8 and worth 100 points

Read the Sir Richard Branson, Chairman, Virgin Group, Ltd. case study located in Chapter 11.

Write a six to eight (6-8) page paper in which you:
1. Describe Branson’s leadership style in terms of the leadership models addressed in Chapters 10 and 11 and evaluate the likely effectiveness of that style in the U.S. today.
2. Recommend a different leadership style (or combination of styles) that would make Branson an even more effective leader.
3. Determine how Branson would develop and lead a global team working on a major project (e.g., space tourism).
4. Discuss how you can incorporate some of Branson’s leadership qualities into you role at work or school.
5. Include three (3) external peer-reviewed sources to support your position.

Your assignment must follow these formatting requirements:
• Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions.
• Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.

The specific course learning outcomes associated with this assignment are:
• Explain the variety of leadership theories and roles.
• Analyze the formation and dynamics of group behavior and work teams, including the application of power in groups.
• Use technology and information resources to research issues in organizational

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...Running Head: JOE SALATINO Joe Salatino, President of Great Northern American Case Study The case study of Joe Salatino, President of Great Northern American, enlightens the success process of the organization. It highlights the measures and processes that Salatino adopted to motivate his employees in order to enhance the achievements of Great Northern American. It portrays the fact that in spite of having a sales force of 30 employees, Salatino was still able to achieve success and effectively compete with its competitors. Why Joe’s employees need to understand the importance of how people form perceptions and make attributions?  Perception is a process which involves the recognition and interpretation of stimuli which register our senses. It relates to how we make sense of our environment and sensation refers to basic stimulation of the sense organs. Understanding the perception of people is essentially important. The role that perception of a customer plays in a business transaction is very much significant for the growth of the organization, as it is due to the perception of an individual which affects the outcomes of the conclusion that an individual draws on a particular good, product or service (Wilson & Rookies, 2000, p. 2-3). In the case study of Joe Salatino, the President of Great Northern American, it is evident that the understanding of the perception of the customers is essentially important for the employees working in Joe’s firm. As it is acknowledged...

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