...To Market or Not To Market: Case Study Differences Between Profit vs. Nonprofit Organizations According to Folland, et al., 2013: Generally, nonprofits do not pay corporate, property, or sales taxes although for-profits do. The only tax advantage enjoyed by for-profits is the ability to write off losses during bad years…On one hand, numerous profit-making firms provide important goods and services to the community, and many provide basic goods, such as food and housing, to the poor. On the other hand, nonprofit firms often serve the well-to-do, and they compete with for-profits. (Folland, et al., 2013, p. 269, 265) Mission and Problem “Community Health Care (CHC) is a non-profit health care organization operating out of Anytown, USA. Its mission is to provide routine check-ups and immunizations at no cost to the economically challenged areas of Anytown. CHC secured a small grant from the state and used the vast majority to purchase all necessary equipment, computers, furniture, and a large supply of gloves, syringes, etc. There is a little money left over that has been set aside for purchasing the vaccinations. They originally believed that through their individual professional networks, they would not need to market CHC. They felt offering such a valuable service for free would result in packed waiting rooms. Unfortunately, the current use of their services is only at an estimated 7% of original expectations. Several individuals within CHC have mentioned shutting down. Others...
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...Tutorial Three - Market Potential Exercise 3 Market Potential Case Study Question 1 Population characteristics of a country are used to define its market potential. Furthermore, the market size of a country can be indicated through the population size, growth and other distributions according to location. (Cronk, Hill, & Wickramasekara, 2011). Mazuwa has a population of approximately 36 million. When analyzing its ratio of urban to rural population, statistics show that 40% reside urbanely, and the remaining 60%, rural. In terms of operating a business in Mazuwa, it is evident that with more than half of the countries population living in rural areas, the market potential of an international product would be significantly low. This is because, human capital would be low due to the fact that the amount of “educated, mobile and healthy people” would be of a lower percentage as only 40% of the population reside urbanely. (Sessoms, 2013). Therefore the labour force of the country also plays a significant role in terms of the market potential. With less than half of the population residing urbanely, this may indicate individuals who possess adequate qualifications to work for the firm, may also be low. Additionally, in terms of doing business in Mazuwa, the potential firm would primarily be located in or around a CBD location. With less than half of the population being there, market potential would not strive and would consequently cause the business to not do that...
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...5-Whole Food Market Case Study Analysis Kaplan University School of Business MT460 Management Policy and Strategy Author: Andrea Reed Professor: Dr. Marian Leerburger Date: November 21, 2012 Whole Food Market Case Analysis Introduction In 1978, John Mackey opened a natural foods grocery called Safer Way that focused mainly on vegetables. The store was not very successful and in 1979 Mackey joined with Craig Weller and Mark Skiles and they started Whole Foods Market. What Craig, Weller and Skiles wanted to do was change the world’s diet to a healthy one. Whole Foods not only has markets they have several other business; Allegro Coffee company, Pigeon cove seafood processing and Produce Field Inspection Office and Select Fish (Harasta and Hoffman, 2007). Whole Food Markets looks forward to one day providing the highest quality good tasting foods available. Synopsis of the Situation Whole Foods Market is a leading seller of natural and organic food. With over 100 stores their goal is to become one large store instead of a number of small ones. Whole Foods Market would like to make shopping for food into a pleasant, fun experience. It is the desire of Whole Foods to make the customer think of home when they enter one of their markets. The vision of Whole Foods is to have a brand known worldwide, and to introduce the future generation to a healthy diet and be the best in food retail( Key Issues With the growing demand will World Food Market be able to expand...
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...Ronald White: BA 427, Winter 2013: Whole Foods Market case study: As stated in the case study, the Whole Food Market Company’s vision and strategy is to offer "the most flavorful naturally preserved and fresh foods available.” The company intends to market their products in "appealing store environments that make shopping at whole foods interesting and enjoyable." The company's cofounder and CEO, John McKay, believes that the availability of high quality natural and organic foods, supported by education and socially conscious activities will "gradually transform the diet of individuals in a manner that would help them live longer, healthier, more pleasurable lives." (Case study, p.1) The company believes that its dedication to supporting organic farming, with programs such as the Whole Planet Foundation micro-loan program, supporting food banks, sponsoring neighborhood events, and donations to local nonprofit groups will generate the reputation and word of mouth needed to support the further success from a marketing standpoint. The company's image is further supported by its continued listing in the Forbes Best Places to Work list and recognition in health magazines. The vision is encompassed by the company motto “Whole Foods, Whole People, Whole Planet.” These principles are of the utmost importance to the company. By supporting the whole foods industry, healthier people from healthy food, and a healthier planet through green movement in agriculture and operations, this...
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...CASE STUDY: FRACTURING THE ENERGY MARKET 1. Which industries gain and which industries lose from the availability of cheap natural gas produced from shale deposits? The industries that gain cheap natural gas produced from shale deposits are United States it is known for the largest deposit of shale gas. It is estimated to be nearly 500 trillion cubic feet of gas which is more than enough for America’s citizen to receive energy for 50 year or further. U.S. is the world’s largest economy that have a good prime market, political stability, military strength, foreign investment, international trade and many more. Plus it all started in 1932 when Joseph Schumpeter an American develop the innovation concept of fracking. France, Bulgaria and Poland have the largest shale reserves in European. France was banned fracking in 2001 due to environmental awareness and Bulgarian too banned in 2012 for the same reasons. Poland also has been banned from using fracking because they are protecting their quality water supplies and currently being managed by coal for power energy. Other than that, China also have a large shale gas reserve at about 1,275 trillion cubic feet. It have not yet been develop so China lose the availability of cheap natural gas. 2. Which countries gain and which countries lose from the availability of cheap natural gas? Based on the case study Germany has gradually shutter all its nuclear power plants and increase reliance on solar and wind energy because...
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...PARAGRAPH 1 The Australian labour market in the 1990s went from centralised wage fixing to enterprise bargaining and saw wages grow an average around 3.5 percent each year from 1998 through to the end of 2012 (graph 1),which was during a period that encompassed both the mining boom in the early 2000s and the global financial crisis of 2007 (ref). However a noticeable development in recent years saw sluggish and low rate of growth in nominal wages in Australian as well as other major countries like the United States of America and the United Kingdom (ref).In the middle of 2012 the unemployment rate stood at approximately 5.2 percent and wage growth in the private sector were rising at 2.8 percent that was the last time until five years later...
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...1 Introduction China as the country with largest population in the world alongside by the fact that that is also second biggest economy in the world is considered in last years as one of the most interesting market in the world to enter. Aim of this paper is describe Chinese wine market and answer the research question “Is it China still attractive from the wine market perspective and what has been changed since wine became present in Chinese supermarkets?” In 2001 China’s wine production sales revenues, profits and taxes exceed those of spirits for the 1st time. Comparing the periods 2002- 2006 with 2007-2011 wine import grew ten times in value and four times in the volume. Despite of long history of grape wine in China, this country is usually...
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...Research Case Study: Vodafone's Youth Market | | INTRODUCTION This case study will explain how the highly competitive telecommunications market lead Vodafone to set up an on-going 'panel' of respondents to give them a greater understanding of the youth market. THE CLIENT Vodafone is probably the biggest success story of the telecommunications market, becoming a household name with a penetration of 29% (TNS Telecoms panel Q3 2001) of the mobile phone market. Vodafone's media and planning agency, OMD UK plays an important strategic role in terms of researching the commercial market. THE CHALLENGE Operating in such a highly competitive industry meant that Vodafone had to look at new ways of researching how it could best profit from the hugely competitive youth market. The youth market is defined as anyone aged between 16-24 years old. Currently 90% of all 16-24 year olds own a mobile phone in the UK, amounting to 6.1m people in the UK. THE SOLUTION OMD UK, along with 2CV Research, recruited a panel of volunteers who receive monthly questionnaires over a long-term period in order to build up a profile of habits, attitudes and opinions of the young Vodafone user. The panel is made up of 200 respondents, all of whom must have an email address and a mobile phone (this is 85% of the youth market), and is maintained by 2CV. Questions sent out every month cover a whole range of areas, not just telecommunications. The idea is to build a very comprehensive picture of...
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...Non Market Environment of McDonald’s Case Study Columbia Southern University Abstract This case study explores the nonmarket component of McDonald’s. The issues, interest, institution and information of the nonmarket is identified. This case study revolves around the most frequently addressed issues against McDonald’s which include contribution the poor public health, treatment of livestock, and aggressive marketing practices. The timeframe of each issues ranges from the 1990s to 2000s. Many of these issues have been continuous through McDonald’s history but none like the allegations of contributing to poor public health. McDonald’s has approached these issues by adjusting ingredients, posting nutritional facts, and adding healthier offerings to their menu. To become a more socially responsible organization McDonald’s should identify and address future issues before they arise As a successful global organization McDonald’s faces much scrutiny. The most prominent issue facing McDonald’s is their contribution to obesity and poor health in society. This organization has also been accused of aggressive marketing towards children. This practice has been directly linked to the obesity in children (Baertlein, 2012). Other interest groups have addressed their treatment of their livestock and the fillers and contaminants found in the food. Various groups have targeted McDonalds backing the aforementioned issues. PETA is the most prominent group with official capacity that has...
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...Global Market Research Case Study Analysis The situation discussed in the case tells of an opportunity afforded Sperry/MacLennan Architects and Planners; the Canadian company was founded in 1972 as a one-man architectural practice and years since then they have become a very respected and profitable company in the field of architecture. It has been recorded in text that Aaker, Kumar & Day (2007) stated, “Eight market niches were identified for Canadian architects in the United States, one of which was educational facilities, in particular post-secondary institutions. This niche, identified as most likely to match S/M’s capabilities, is controlled by state governments and private organizations. Mitch Brooks, a junior partner in the firm, has plans to identify and evaluate other possible markets for S/M’s services as part of his October presentation to the board. Other parts of the United States, or the affluent countries of Europe, where recreational facilities are regularly patronized and design is taken seriously, might provide a better export market, given S/M’s string of design successes at home and the international recognition afforded by the Amherst facility design award.” (Chapter 3). Fortunately for S/M, things began to take a turn in the right direction when their persistence and faith was rewarded in 1983. Sperry won the competition for the aquatics facility for the Canada Games in Saint John. Sperry had gained renowned nationwide acknowledgment for its sports facility...
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...COMPANY BACKGROUND Whole Foods Market was founded in Austin, Texas, when four local businesspeople decided the natural foods industry was ready for a supermarket format. Their founders were John Mackey and Renee Lawson Hardy, owners of Safer Way Natural Foods, and Craig Weller and Mark Skiles, owners of Clarksville Natural Grocery. The original Whole Foods Market opened in 1980 with a staff of only 19 people. It was an immediate success. At the time, there were less than half a dozen natural food supermarkets in the United States. It has grown in leaps and bounds since then. Today, they are the world’s leader in natural and organic foods, with more than 310 stores in the North America and the United Kingdom (About Whole Foods Market). During its 31-year history, Whole Foods Market has been a leader in the natural and organic food movement across the United States, helping the industry gain acceptance among growing numbers of consumer concerned about the food they eat (Thompson, Strickland, & Gamble, 2010, p.C-2). The company seeks out the finest natural and organic foods available, maintains the strictest quality standards in the industry, and has an unshakeable commitment to sustainable agriculture. Add that to the excitement and fun they bring to shopping for groceries, and you start to get a sense of what they are all about. John Mackey, the company’s cofounder and CEO, believes that Whole Foods’ rapid growth and market success has much to do with its having “remained...
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...GLOBAL STOCK MARKETS: A CASE STUDY OF THE NIGERIAN STOCK MARKET RESEARCH BRIEF The history of stock trading and trading associations can be traced as far back as the 11th century when Jewish and Muslim merchants set up trade associations. After centuries of evolution, stock markets have become the symbol of commerce in the modern world. It operates in various countries and trades a range of securities. The world stock market capitalisation is estimated to be about $ 36.6 Trillion. The stock market has various functions such as capital mobilisation, investing opportunities, risk distribution etc. The major stock exchanges in the world today include New York Stock Exchange, London Stock Exchange, Frankfurt Stock Exchange, Italian Stock Exchange, Hong Kong Stock Exchange and Tokyo Stock Exchange. There have been various stock market crashes in the past such as the Wall Street crash of 1929, the crash of 1973/74, the 1987 crash; called black Monday, the dotcom bubble of 2000 and the more recent crash in 2008 caused by the subprime mortgage crisis in America. The economic crisis of 2008 which originated in America spread to various economies in the world and their stock markets were affected. It reduced the value of stocks around the world by as much as 41% and affected both major and emerging stock markets. The Nigerian stock market is an emerging market in Africa. After attaining the position of one of the most profitable, efficient and fastest growing equity market in the world...
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...Memorandum To: Mary Smith, Sales Director Jim Greene, Brand Manager Jessica Ponce, Marketing Director From: Date: June 8, 2012 Subject: Marketing Plan Segmentation Understanding that they are a variety of markets that we have to showcase our product to is key to our product’s success. I am confident that we can come up with a solution as to what exactly is needed in order to market our product with maximum results in order to touch all markets that will consume our product. I believe first and foremost that we have to take into consideration that society is focused on maintaining a healthier lifestyle. This has been proven with the offerings of other low calorie and healthy snacks that are available in the market. We need to show that our product can compete with these items as well. By doing so, this will be a major step in showing that our product is just as tasty as other items that are available. Once this has been achieved all other steps should fall into place. Secondly, our packaging needs to be one that appeals to all demographics and markets. By doing so I believe that this will also play into the traditionalists that do purchase and consume our product as well. They are the ones that do look for our product regardless of packaging. If we make our packaging universal, this will also tie into the health enthusiasts who want to pass their healthier lifestyle to their children. The packaging of our product will cater to all demographics...
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...Introduction Emerging markets are more important than ever in nowadays international businesses, they are increasingly making up a large share of many multinationals’ revenues and growths. Many multinationals believe their future success depends on how well they can master and win in these markets, they project share in their business based in emerging markets will increase 20-50% more in the next decade (Choudhary et. al., 2012). This study aims to reveal the motivations behind the multinationals and how multinationals succeed and fail in emerging markets with reference to relevant theories and examples. Theory of Multinational There are many theories analyzing why firms start to engage in foreign direct investments, the Eclectic Paradigm is a more integrated and general approach amongst the various, it explains how the multinational firms make their decisions and strategies by considering the Ownership Advantages (O), Location Advantages (L) and Internalizations factors (I). The theory incorporates ideas of market failure, location advantages and industrial organizations and is thus more holistic approach. The “O” paradigm explains why firms decide to start investing abroad because of possessing ownership-specific advantages relative to domestic firms, and the benefits can outweigh the transaction costs of operating in foreign markets and overcome the competitions of domestic firms, which lead to higher profitability with reduced costs. Examples of ownership-specific...
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...The United State Government involvement in the U.S. economy seldom produces a positive economic outcome. The Government’s decisions as to where they direct their spending can cause varied results not only within the economic realm, but towards other areas of American life as well. President Lyndon Johnson’s War on Poverty movement is an example of how government spending can have a chain-reaction effect on the way Americans live their daily lives. Government involvement in the oil economy in the mid to late 1900’s greatly altered the invisible hand of the oil market, and as a result, has had incredible consequences to future natural gas rates. Recent funding toward environmentalist movements and the tariff on Chinese Solar-Panels have led...
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