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INFORMATION SYSTEM DECISION MAKING
(INDEPENDENT STUDY)

CASE STUDY-1
CONVERTING DATA INTO BUSINESS AT VOLVO

INSTRUCTOR: Dr. Russell Wright

Student: Avinash Gottiparthi
ID: SU200104782
Date: 04/24/2013

CONVERTING DATA INTO BUSINESS AT VOLVO 1. Judge how Volvo Car Corporation integrated the cloud infrastructure into its networks.

In 2010, “Volvo Car Corporation” split from Ford Company. Volvo made this decision in order to create their own brand IT environment and also efficiency with some business profits capabilities (Microsoft 2012). As per current Competitive world, everyone choosing smart technology with outstanding features in order to save their time and enjoying the comforts. So, Volvo designed and manufactured hundreds if cars with latest technology like sensors and CPU’s (I-CIO, 2011). So, Volvo group had some features like the data gathered by sensors from besides of vehicle, they also connected some cameras in order to collect visual information from all four sides. This will helps in finding anything in cab on the road at any point of time (Volvo Group, 2011). This collection of data is used within the vehicle and then transmitted through the cloud back to Volvo. But this data is captured from the Central system of locking to onboard camera’s (I-CIO, 2011). After receiving the data at Volvo, this data will be streamed to a centralized data warehouse of Volvo. Not only the data warehouse, the data also collected from customer relationship management systems (CRM), design system, product development and dealership system (I-CIO, 2011). After retrieving this data at Volvo data warehouse, this data will be passed to Volvo employees in order to retrieve and analyze or manipulate. So by using this cloud technology by Volvo, large amount of data are collecting and using this data as a opportunity to build some better cars and also enhancing the customer safety and satisfaction (I-CIO, 2011).

2. Explain how Volvo Car Corporation transforms data into knowledge.

As we discussed above, the data from Volvo data warehouse is utilized to analyze the vehicle pm various aspects. This massive data allows Volvo to take care about the mechanical problems and potential issues (I-CIO, 2011). So, this analysis will helps the Volvo company to fix the mistakes happened in vehicle and helps in modifying the manufacturing process (I-CIO, 2011). Volvo handled the number of part defects by applying “well-honed lean processes” (I-CIO, 2011). So, this processes will be helpful in the beginning itself by customer feedback positive (I-CIO, 2011).

Analysis of driving improvements and large-scale data capture is also an important area to focus for the customer safety (I-CIO, 2011). So by considering this, the company is performing some detailed forensic examination which met in various accidents in Sweden (I-CIO, 2011). Using these examinations, company can analyze the air bags timings, braking system timing and weather conditions also. This analysis will allow Volvo to create some updates in system and software. So that the vehicle will provides better safety to customer in accidents (I-CIO, 2011).

3. Identify the real-time information systems implemented and evaluate the impact of these implementations.
In 2010, Volvo had an opportunity to implement latest technology after breakup with ford. So, Volvo decided to improve data management. Volvo mainly focused IT in design and generates data reports. (MICROSOFT , 2012). Also faced problem that storing the reports there was no main location in order to spread the information through Microsoft Excel or a message through email. This leads to information distribution difficult and hard to find (MICROSOFT , 2012). So, to solve various issues in terms of quality and efficiency Volvo introduced some Microsoft products such as Business Intelligence Data Management software and other related technologies. Volvo chosen only Microsoft products because Microsoft products are well designed to work well (MICROSOFT , 2012). This impact had showed some better results.

4. Argue how the big data strategy gives Volvo Car Corporation a competitive advantage.
It is impossible to predict the future flaws but by today’s knowledge, analysis and results will makes some better decisions for better tomorrow which was exactly Volvo had attained. Company’s big data strategy allowed analyzing on various aspects of vehicle. This strategy of big data is helpful from design to manufacturing.

MY REFERENCES 1. I-CIO (2011, January). Converting data into business value at Volvo. Retrieved from http://www.i-cio.com/__data/assets/pdf_file/0004/8833/i-cio_Case_Study_Volvo.pdf

2. Microsoft.(2012). http://www.microsoft.com/casestudies/Case_Study_Detail.aspx?CaseStudyID=710000000271 3. Volvo Group. (2011). Collecting driving data to improve safety. Retrieved from http://www.volvogroup.com/group/global/engb/researchandtechnology/transport_society/enhancing_safety/collecting_data_for_safety/Pages/collecting_data_for_safety.aspx.

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