Case 6

Summary about the case

* Web based application to upload video, edit and remix * Founder- Grasty & Nonny de la (student of University of Sourtern California) * Idea is thru de la Pena experience when working for the New York Times on collecting sounds that fish make to communicate to produce a video component * Difficulty to gathers the sounds since domes send thru FedEx and some sin format that couldn't easily convert * Validation * crude version on web and got call from New School in New York asked permission to use it for their students final project (Mashup) * 2009 entered the USC new venture competition won 1st place * Apps- Stroome * USC become first customer licensing the beta version of the site * Won the Audience award from online News Association * Won 1 of 12 project win the Knights New Challages & get $200000 grant * Target market- Journalists, any person or groups people to upload video in the site * Has Social component- exchange comments, build communities and find new collaborator * For profit organization * Freemium and premium services * Freemium- structure features Stroome's users find most useful * Premium- white labeling & other companies to use its video editing platform and rebrand it as their own * Stroome plan to partner with companies & organization

1. Please identify one established international company and one local companyand discuss their viable business models?

The international company- Nestle Corporate
Local Company- Kumpulan Barkath Sdn. Bhd

Business Model of Nestle Corporate are :
1) Value proportion
Promise of value to be delivered and a belief from the customer of value that will be experienced. A value proportion can apply to an entire organization or part thereof.

2) Competitive advantage
Nestle has segments