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1: their business strategy is reach out to its worldwide customer base, and they have to use distributed development strategy. The relationship of collaboration and innovation is ensuring that everyone, from the people that work for the company, to include the management, to the suppliers, is involved somehow in their ultimate goal which is provide quality goods for their consumer base. This will also enable them to stay competitive in the market.
2:P & G took a close look at what they needed. They were interested in something that would support their systems that were based primarily on Microsoft systems. They wanted collaboration systems that would be easily adapted to by their employees. They wanted a system that would bring “real-time collaboration services, including calendars, schedules, workflow, virtual meeting sites, instant messaging, and virtual conferencing”. Their main system that they adopted, Teamcenter, gave them just that. It was easy to adopt, it was cost effective, and it supported the Microsoft-based IT infrastructure that they operated off of. It also provided them with the form of visual collaboration that they desired, CAD-neutral format. The Teamcenter system gives the user a “customized view” of product information. It lets the user, such as the suppliers and employees, see their work in whatever format suits them, even the CAD-format content such as graphs. It also lets them share this information across the world, bridging geographical and time zone gaps.
3.it help P&G developing product and finding better ways to innovate new ideas , make their service , network be better.
4. Some of the new technologies that were trying to be introduced were not compatible with the Microsoft infrastructure and IT systems that were already in place. When this occurs, there has to be a work-around. When an employee sees that there is going to be

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