Casella Wines Pty Ltd is an Australian wine producer based in Yenda, Australia. It was employed approximately 1400 employers and famous for family winery in the last century. In 2000, Casella Wines was developed series of fruity taste wine and successful occupy the US market in 2003. After five years joint venture with W.J.Deutsch＆Sons, a family-owned marketing and distribution firm. The company sold 7.5 million cases in 2005 that 70 times than 112,000 cases in 2001. This amazing performance profit company with revenue of 255 million after financial year in 2005.
Casella Wines currently have three main brands: Bubbles, Yellow Tail and Reserve Wines. Our group are concentrating on the Yellow tail, it is the main product in the company production portfolio list and it has been experiencing equal success in Canada and United Kingdom. Yellow tail has some different flavors of wines but mainly blanc and red wine. The Shiraz is the most popular product both in retail store and network sales, "Spicy, full bodied and delicious" is the top title introduce to their customers and our group wants to assuming that company could export it to china for some reasons below:
Firstly, the wine industry of china is fast developing and the demand of wine in china is very large. To explain this point of view, The Chinese economy has average growth at 9% in the past five years and returned to double digit growth in the second quarter in this year. With the economic fast developing, the quality of living standard in China has become much better than decade before. People have more opportunities and better economic condition afford the luxury goods such as perfume, digital products and wine. And that is one of the situation currently happening in China.
Secondly, There are lots of brand of wine come from different countries benefit from wide open trade policy issued after China joined