Premium Essay

Casereports

In:

Submitted By joycetu0930
Words 2915
Pages 12
ESLITE IN SINGAPORE 1

Eslite Profile: One of the best bookstores in Asia
Eslite was selected as one of the best bookstore in Asia by Times Magazine in 2004, and it was awarded "the most influential design award" by the Hong Kong Design Center. The founder was Mr. Wu Qing-You. He establishes this bookstore in 1989. His purpose of founding this organization is to see cultures and arts cultivated as the economy grows. As a result, this bookstore is operated based on arts and culture, hoping to enhance the diminishing humanities in Taiwan. Eslite now owns 48 branches, and is highly experienced in establishing them. The number of employees is about 1,200, and annual sales are about 1 billion dollars. It not only provides people with a comfortable atmosphere to read, but also blend in the element of fashion and trend into the bookstore. In spite of the bookstores, Eslite also owns 2 stationary stores, 5 concert halls, and 2 children bookstores. Eslite is well operated by compound management, including publishing, art exhibitions and even Tearoom. Because of its positioning and targeting customers, most of the branches are located in the urbanized areas. In 2012, Eslite established the first overseas branch in Causeway bay, Hong Kong. It is a spacious and quiet bookstore with more than 230 thousand books. It’s now the biggest bookstore and the one with most book collections in Hong Kong. Moreover, it will soon open in China at Soochow 2014.

Assessment of Potential Market: Southeast Asia
Most of the books in Eslite are Chinese; as a result, we want to expand to a market with lots of Chinese people: the Southeast Asia (See Exhibit 1&2). For the increasing consuming power in Chinese market, we plan to enlarge our expansion to the Southeast Asia. We think the prospect of Eslite in south East Asia is brightening.

2

ESLITE IN

Similar Documents

Premium Essay

Casereport

...Question 1 ________________ Linear Technologyâs payout policy can be observed from Exhibit 3. From Q1 93 onwards, Linear has been steadily paying out dividends every quarter. Over the years, the dividends paid out to shareholders have also increased. From the dividend payout ratio (Appendix, Table 1), it is evident that especially in 2002 to 2003, dividends being distributed have increased from its previously steady ratio of approximately 0.100. Dividends in both years have increased despite the fall in net income.  There were stock splits for Linear in 1993, 1996, 1999 and 2000. This meant that the residual shares owned increased, and that shareholders can then receive more dividends. However since dividend payout ratio remained fairly stable, this reflects greatly on Linearâs strong earnings. Question 2 ________________ Linear Technology has no financing needs, given its large cash balance of US$1.565 billion in 2003 and positive net cash flow from 1992. Net income has also been positive since 1992, with net income in the first 3 quarters of 2003 at US$170.6 million.  Current liabilities stand at US$135.6 million[1], and long-term liabilities at $97.5 million. Accounts receivable as at March 2003 was at $83.6 million, current assets at $1.741 billion, leading to total assets of $2.031 billion. Hence, this leads to quick and current ratios of 12.2 and 12.8 respectively (Appendix), and a debt ratio of 7.5. This figure indicates that assets far exceed...

Words: 848 - Pages: 4