...introduce history as well as the question who or what is Casio Inc. To answer this question we researched the mission statement (currently) of this establishment. The Casio's corporate creed is "creativity and contribution." It expresses the company's commitment to contributing to society by offering the kind of original, useful products that only Casio can (Casio Worldwide-Philosophy). Casio Inc. wanted to create and sell products with innovative functions that can assist people in their daily lives and keep society moving forward. They also wanted to do it in a form where technology was advancing and society would be in a progression/moving forward stage. When even a single new product is widely adopted, whole new markets develop, and this in turn fosters growth in related industries. This is the story of Casio's contribution to society-innovative products enhancing people's lives (Casio Worldwide-Philosophy). Casio was originally founded by the Kashio brothers in Mitaka, Tokyo in 1946. The brothers were Toshio, Kazuo, Tadao, and Yukio and with the help of their father this family founded a company that was to be managed under a "spirit of creation"; the company philosophy remains "creativity and contribution." Till this day the Kashio brothers still own about ten percent of all outstanding Casio stock, and the Kashio family retains effective financial control of the company. It is obviously that they came up with the name Casio by it simply being a version of Kashio, demonstrating...
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...determine strengths, weaknesses, threats and opportunities. Nevertheless, the core of this work it to diagnose the interaction between the above, and the Marketing and Communication strategies that Swatch implements nowadays CONTENT Corporate Presentation 3 External Analysis 9 PESTEL 10 Political 10 Economical 10 Social 10 Technological 10 Ecological 10 Legal 10 Porter's 5 Competitive Forces 12 Mc Kinsey matrix 14 Internal Analysis 16 Value chain 17 Infrastructure 17 Human resource management 17 Technology development 18 Procurement 19 Operations 20 Outbound logistics 21 Marketing and sales 21 Service 22 Swatch in deep: Marketing Mix 23 SWOT Analysis 26 Competitors Analysis 29 Festina 30 Casio 31 Seiko 33 Rolex 35 Corporate Presentation Swatch Swatch is a company that belongs to Swatch Group. Swatch is a manufacturer and distributor of watches; they have a vertical integration with the suppliers of watches and other...
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...International Journal of scientific research and management (IJSRM) ||Volume||2||Issue||5 ||Pages|| 809-814 ||2014|| Website: www.ijsrm.in ISSN (e): 2321-3418 Market Study of Farstrack And Casio Watches. Arati Biradar Assistant Professor, Department of Master of Business Administration Guru Nanak Dev Engineering College, Bidar, Karnataka (INDIA) E-mail ID: arati_bhogle@rediffmail.com ABSTRACT: With the advent of new technology, a revolutionary change is occurred in the watch market of India. Previously only a few brands were ruling the market. However with the passage of time and with the opening of free trade, there is no dearth of various national and international brands in the market. A few years ago, people used to buy watch, only to check time. However, now they buy not only to check time but also for fashion. In the present report an attempt has been made to analyze the two brands of the watch namely, Fastrack and Casio by using technique of SWOT analyses and covering aspects such as marketing environment, advertising and position. Keywords: Advertisement, current behaviour, SWOT Analysis ,market environment, fastrack, Casio. INTRODUCTION: 1. Fastrack Watches 1.1 HISTROY The journey begun on 1998 as a sub brand of Titan & went ahead as big as the parent brand. It came up when Timex split up with Titan. By 1998, Titan was one of the most trusted brands in watch segment. But, Titan had moved up the age spectrum. The youth associated the brand...
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...Casio G-Shock and Baby G Watches G-Shock is a brand of watches manufactured by Casio, known for its resistance to shocks (e.g. hard knocks and strong vibrations). Its full form is Gravitational Shock. They are designed primarily for sports, military and outdoor adventure oriented activity; nearly all G-Shocks have some kind of stopwatch feature, countdown timer, light and water resistance. Baby G was created as an addition to the G-Shock brand targeted for women. Price Range: Starts with 1000 for some models, up to 1600 or above for newer models. Target: - Demographics: Males and females, upper middle class and above, 18 to 35. - Psychographics: Practical/Sportive lifestyles. Potential Campaign Objectives: - Increase awareness of the brand among the Egyptian society. - Upgrade the positioning of G-Shock among the sports watches market. Research Objectives: - Measure awareness of the product (advantages and disadvantages, and whether they have heard about it). - Measuring the association of the name “G-Shock” with men. - Measuring the appeal of the product to the consumers in terms of Specs/features, appearance and price (how likely are they going to buy to buy it considering those factors). - Understand the positioning of Casio G-Shock in the consumer’s minds as a casual watch compared to our competitors Nike and Adidas. - Understand the positioning of Casio G-Shock in the consumer’s minds as a sports watch compared to our competitors Nike and Adidas. ...
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...Sonata, India's largest selling watch brand, offers stylish looks at affordable prices. The thoughtfully crafted designs encompass the aspirations of young India. The exciting range, with over 400 designs, offers affordable prices between Rs 225 and Rs 1400 by minimizing the cost by replacing stainless steel for stylish and strong super fiber watches. G-SHOCK G-Shock watches were launched in the year 1983. Business level strategy: Differentiation strategy. G-Shock is a brand of watches manufactured by Casio known for its resistance to shocks. They are designed primarily for sports, military, and outdoor adventure oriented activity practically all G-Shocks have some kind of stopwatch feature, countdown timer, light and water resistance. They have differentiated themselves by offering watches to high adventures segment and since watches are always on the wrist, customers need a watch that does not break even in a fall. Firmly footed in the "All-Around Tough" concept, Casio has developed this product over time, adding new and exciting features. FASTRACK: Business level strategy: Focus strategy Fastrack entered the business by launching their products like sun glasses, bags, belts and watches which ranged from Rs 795 to 4750 with designs that are refreshingly different, casual and the brand was aimed at the youth segment i.e., 15-25 years. Although the brand appealed to youngsters, the price was a significant dampener. It was found that the target group which consisted of college...
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...the art, science and practice of creating durable images by recording light or other electromagnetic radiation, either chemically by means of a light-sensitive material such as photographic film, or electronically by means of an image sensor. Typically, a lens is used to focus the light reflected or emitted from objects into a real image on the light-sensitive surface inside a camera during a timed exposure. The result in an electronic image sensor is an electrical charge at each pixel, which is electronically processed and stored in a digital image file for subsequent display or processing. Elements of Photography * Framing * Perspective * Space * Balance * Color TRADITONAL CAMERA The fashion friendly 8.1-megapixel Casio Exilim EX-S880 has the feel of a traditional camera with the power of a digital. With a 3x optical zoom and a variety of shooting modes, this camera packs everything you need to take great photos. Its specially-designed 2.80-inch LCD is perfect for reviewing your shots. . Amazon and a few other retailers have started taking advance orders for the SD14, the next attempt by camera lens specialist Sigma to popularize the Foveon X3 image processor. The X3 , designed by tech visionary Carver Meade, collects values for all three primary colors on each pixel. Traditional camera chips record one color per pixel and interpolate colors for adjacent pixels. A traditional time lapse involves a stationary camera snapping away at some moving objects...
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...about the new smart watches, their capabilities and the different manufacturers. The Smart watch was originally created by a San Francisco based company named Pebble which created the first prototype and released it in 2012. The original prototype was not very popular because of the glitches it had and the fact that it was not very durable at the time. Also because of the fact that most banks would not buy into the watch, the company had to raise money just to make the prototype. Small no name companies stepped in and started to give money until Pebbles was able to raise its first $100,000 and since then have now raised 5 million dollars to market the first 300,000 watches that are now in circulation. Companies like Martian, Fitbit and now Casio, Nike and Samsung have got involved in trying to perfect the watch. The Smart Watch currently needs to have a smartphone close by so that it can connect to Bluetooth and operate properly. Once connected to your cellphone, it will allow you to read text messages, alarms and alerts, connect to the weather and also be able to connect to GPS, so that you do not have to look at our cellphone while driving. The watches cost very from $14.99 and can reach as much as $400.00 depending on the maker, size, style and capabilities. All the watches in order to work need different programs that need to be downloaded individually. The watches do no come automatically programmed and are limited in the amount of storage space, which is why every individual...
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...1) The Take-home portion has been delayed again. It will be available (really, truly, honestly) on the Monday we return from break and will be due on Friday of week 9 (so you have almost 2 weeks). 2) For the in-class test there is no formula sheet but also there is not much calculation. This test is mainly about concepts. You may need to be able to recognize the common formulas (for example the formulas for test statistics for t, F and chi-squared tests), but you will not need to have them strictly memorized. Those who want more calculation will have to wait for the take-home exam. Another reminder about the calculator policy for the in-class exam: Graphing calculators are fine, but any calculator with remote capability is not permitted. This includes all phones, iphones, ipods, ipads, and any other new technologies that may be invented before thursday for getting remote assistance. If you are caught with an illegal calculator you will be asked to leave the exam, with other penalties possible depending on circumstance 1) The Take-home portion has been delayed again. It will be available (really, truly, honestly) on the Monday we return from break and will be due on Friday of week 9 (so you have almost 2 weeks). 2) For the in-class test there is no formula sheet but also there is not much calculation. This test is mainly about concepts. You may need to be able to recognize the common formulas (for example the formulas for test statistics for t, F and chi-squared tests)...
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...Background of Casio Company In April 1946, Casio Company was established by Tadao Kashio. The first major product was the yubiwa pipe. It is a finger ring that would hold a cigarette, allowing the wearer to smoke the cigarette down to its nub while also leaving the wearer's hands free. Because of cigarettes were valuable after World War II, the invention was very successful. In 1949, Kashio and his younger brothers used their profits from the yubiwa pipe to develop their own calculators. During process, Tadao's brother possessed some knowledge of electronics; he set out to make a calculator using solenoids. In1954, a desk-sized calculator was finished. In the 1980s, this company becomes popular with budget electronic instruments and home musical keyboard instruments. The company also became well known for the wide of its wristwatches. It was the earliest manufacturers of quartz watches. It also began selling calculator watches during this time. The watches could display the time in many different time zones, temperature, atmospheric-pressure, and altitude. In 1995, the digital cameras innovations have been made by Casio. It is the first consumer 3 megapixel camera, the first true ultra-compact model, and the first digital camera to incorporate ceramic lens technology. Marketing Environment Marketing environment has classification for 4 types, there are political, social and culture, technologic and demographic. First, the model of BABY-G BA110CA, the price of this watch...
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...Place (Distribution) FOSSIL GROUP INC. Domestically, Fossil sell its products through a diversified distribution network that includes department stores, specialty retail locations, specialty watch and jewelry stores, owned retail and factory outlet stores, mass market stores, owned and affiliate internet sites and through FOSSIL® catalog. Fossil's broadly based wholesale customer base includes retailers such as Macy's and Wal-Mart. They also sell their products through a network of company-owned stores, which included more than 400 retail stores located in premier retail sites and outlet stores located in major outlet malls now in the United States. In addition to this, they offer a wide range of their products through their official and affiliate websites. Internationally, their products are sold to department stores, specialty retail stores, and specialty watch and jewelry stores in over 100 countries worldwide through 23 company-owned foreign sales subsidiaries and through a network of 60 independent distributors. Their products are distributed in Africa, Asia, Australia, Europe, Central and South America, Canada, the Caribbean, Mexico, and the Middle East. They also offer their products on airlines, cruise ships, international company-owned websites and in international company-owned retail stores, which more than 100 accessory retail stores, and also multi-brand stores and outlet stores in select international markets. Fossil products are also sold through licensed...
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...Assignment Two: Crown (Casino Operations) Issue One: The chosen organisation is Crown, with our team’s focus specifically on casino operations in the High End and Mass Market segments to allow a more detailed analysis of the marketing mix and future direction of the brand. Crown has a strong value proposition, highlighted as the Asia Pacific leader in integrated gaming, entertainment and resort facilities, with gaming operations in a broad and highly lucrative market segment both within Australia and overseas. In Australia alone, over 70% of age appropriate citizens participate in some form of gambling activity in a market worth over $20 billion annually (Australian Productivity Commission Report on Gambling – 2010). According to the same APC report, casino gaming now makes up over 20% of the total gambling market and the use of poker machines in both casino and club environments has increased from 29% to 55% of spend in the last 20 years. Whilst a strong customer centric approach is essential for Crown to secure market share and build long term, loyalty based relationships with customers, the business also represents an example of both product and market orientation in its approach. The product orientation is indicated through Crown’s continuous development of table games and customer service programs, with the market orientation indicated through Crown’s detailed understanding of customer needs across its target markets (VIP, High End & Mass Market) and its delivery...
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...what Casio calls going from "0" to "1." By creating totally original products, Casio strongly believes that they add fun and convenience to daily life and pioneers new cultural trends. "Demand-creating" products, which Casio’s opinion will create markets of their own, produce economic and technological ripple effects. Strategic advantages of Casio in product development are realized by focusing on the following two core areas: 1. Superb product planning driven by accurate assessments of people's needs 2. Superior technologies to make products that meet those needs Competitive strategy in the luxury watchmaking industry: Per Michael Porter, the three fundamental competitive strategies for outperforming competitors in a long term perspective in luxury watch market are (i) differentiation, (ii) overall cost leadership and (iii) focus. These strategies are defined using the criteria of strategic advantage and strategic target. In order to implement these strategies correctly, companies need to develop different skills, gather particular resources and have an adequate organization of the company as in the following figure. Each of these strategy provide defense against the Porter’s five forces. Companies usually set one of these strategies as their primary target, but it is rare to find these strategies totally “pure” and free from any influence of the two others. CASIO uses differentiation followed by cost leadership as its strategy. For example, Casio exploded...
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...CASIO IN LUXARY WATCH INDUSTRY Market Analysis The mission of Casio's product development is to create something where there was nothing before - what Casio calls going from "0" to "1." By creating totally original products, Casio strongly believes that they add fun and convenience to daily life and pioneers new cultural trends. "Demand-creating" products, which Casio’s opinion will create markets of their own, produce economic and technological ripple effects. Strategic advantages of Casio in product development are realized by focusing on the following two core areas: 1. Superb product planning driven by accurate assessments of people's needs 2. Superior technologies to make products that meet those needs Competitive strategy in the luxury watchmaking industry: Per Michael Porter, the three fundamental competitive strategies for outperforming competitors in a long term perspective in luxury watch market are (i) differentiation, (ii) overall cost leadership and (iii) focus. These strategies are defined using the criteria of strategic advantage and strategic target. In order to implement these strategies correctly, companies need to develop different skills, gather particular resources and have an adequate organization of the company as in the following figure. Each of these strategy provide defense against the Porter’s five forces. Companies usually set one of these strategies as their primary target, but it is rare to find these strategies totally “pure”...
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...calculating ‘a’ and ‘b’ values in Casio FX991-ES Step 1: Press “mode” and the go to ‘STAT’ mode (press 3) Step 2: Select 2 (i.e. A+BX), since we are carrying out linear regression analysis Step 3: Now we have enter the values. I will explain you the method with these sample values X Y 1 6 2 7 3 8 4 9 Under the column, ‘X’, press 1 and then press ‘=’ and similarly for entering 2 (press “2” and “=”) and so on. Now for entering values of ‘Y’ use the navigation button (the blue circular button at the top) to get to column ‘Y’. Similar to the process followed for entering values of ‘X’ follow it for ‘Y’( press ‘9’ and ‘=’…..) Step 4: Now to calculate values of ∑▒X , ∑▒Y, ∑▒X Y press ‘shift’ and then now press ‘1’ to get the menu. Note: If you want to check your data, you can do it by selecting ‘Data’ (that is ‘2’) Step 5: Press ‘Sum’ (i.e. 4). Now you will have another menu where you can calculate all the values of ∑▒X, ∑▒Y, ∑▒X Y etc. Press the corresponding number to calculate its respective value. For example: If you want to calculate the value of ∑▒X Y, press ‘5’ . Step 6: Press ‘AC’. Now, to calculate the values of ‘a’ and ‘b’ press ‘SHIFT’ and the press ‘1’ to get the menu . Step 7: Select ‘Reg’ (i.e. 7). To calculate the value of ‘a’ press ‘1’ and similarly for ‘b’, press ‘2’. Step 8: Now you have the final regression equation, Y=5+b, with values of (a, b) = (5, 1). Tutorial for calculating ‘a’ and ‘b’ values in Casio FX991-MS Step 1: Press “mode” two...
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...2/13/2014 On theories (Stuart A. Umpleby, George Washington University, US) Early Developments of Management Theory Elar Killumets Email: elar.killumets@ut.ee 10.02.2014 • In order to understand a theory, one needs to understand the theory that preceded it, and in order to understand that theory, one needs to understand the theory that preceded it • A theory is an answer to a question. To understand a theory, one must first understand the question that it answers On theories and common sense (Stuart A. Umpleby, George Washington University, US) A theory should not be evaluated in relation to common sense for three reasons – Different people have different conceptions of common sense – Common sense changes in time – Common sense is not well-formulated and clearly stated Adam Smith 1723 – 1790 Father of modern economics The industrial revolution altered working conditions and created large organizations. Focus was on improving processes. 1759 – first work The Theory of Moral Sentiments. The main idea of the book was to explain formation of moral judgments, despite of man’s natural inclination to behave according to self-interest 1776 – The Wealth of Nations - invisible hand “when an individual pursues his self-interest, he indirectly promotes the good of society” - Deepening the division of labor – (under competition) it leads to lowered prices and extended markets IMPORTANT – although capitalism as we know it largely quotes Adam Smith’s “The Wealth of Nations”...
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