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Caso Merck

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Caso: Merck

El caso Merck es relevante, pero es algo que en la actualidad pasa continuamente, no es raro escuchar que una empresa solo busca maximizar sus utilidades a toda costa sin preocuparse por el interés individual de cada una de las personas que la conforman.
Es evidente que Merck tuvo una fuerte caída al investigar su mercado meta ya que no obtuvo los resultados correctos y por lo tanto el producto contra la ceguera que planeaba lanzar resulto un fracaso.
En mi opinión pienso que Merck si debería de lanzar el medicamento, en primer lugar porque es un producto que le va a ayudar a miles de personas a curar su enfermedad en África principalmente.
Es evidente que si a la compañía no le conviene por obvias razones de las primeras cosa que hará será subir el precio del medicamento para así poder asumir la perdida ,cosa que es totalmente injusta ya que el consumidor no tiene la culpa de los errores de la empresa y por lo tanto no tiene que pagar por ellos .
Es una falta grave de responsabilidad social de la empresa no aceptar que se cayó queriendo recuperar sus pérdidas de esta manera, una buena solución a este problema sería que se invirtiera menos en campañas de publicidad para así recuperar parte de perdido.
Las empresas deben entender que el precio no determina que tan bueno es un producto, si la gente reconoce la marca y le da el valor merecido esta no debe tener forzosamente precios elevados para vender, como se analizó en el caso, el precio y la marca son atributos del producto mas no hacen mejor o peor a la persona.
Pasa lo mismo con los medicamentos similares los cuales contienen las mismas substancias la única diferencia es la marca que poseen los originales y el alto precio.

Asumiendo su Responsabilidad social Merck si debería lanzar su producto aunque este significaran ciertas perdidas ya que es algo que hace falta ,pero debería de hacerlo con un nivel de precios moderado y no aprovecharse así de la necesidad de la gente implantando precios excesivamente elevados

Haciendo alusión al Capitalismo Moral si Merck no lanzara su producto sería una clara visión de cómo hoy en día lo único que buscan las empresas es el bien individual dejando atrás el bien común por miedo a dejar de maximizar utilidades, sin darse cuenta que las perdidas iníciales con buenas estrategias podrían llevar a la empresa a recuperase rápidamente y obtener ganancias.

Datos: * Vencen las patentes de sus principales 02 medicinas * Inversión más desarrollo de 1000 en los últimos 4 años

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