UNIVERSIDAD DE LA SABANA

CASO PARA ANÁLISIS: OXFORD PLASTICS COMPANY

HECHO POR: MARIA CAMILA CHAPARRO / NICOLÁS CHAPARRO / MARIA ALEJANDRA OVIEDO

08/09/2014

GRUPO: 1

* BACKGROUND AND HISTORY:

The company TopDog Software was created by Mary Carpenter and Ari Weiner after he´s been working a leading software company on the West Coast. Its name comes from a pet that they had, an Alaskan Malamute.

TopDog Software develops software for Customer Relationship Management (CRM) far superior to other software dedicated to the same subject as it integrates several packages (CRM) and dramatically improves the integration of mass consumer information and makes it immediately accessible to call centers.

This breakthrough in software development allowed TopDog Software positioned in the market and hire 28 employees and achieved sales of nearly $ 4 million dollars.

* PROBLEMS:

The main problem for the company is the need to globalize because there are emerging companies that owns a much higher than TopDog software and they threatening stability in the North American market, for this reason the management team is considering an international strategy for this competition but the problem is that there are disadvantages such as resource scarcity generating the possible expansion is a failure and that none of the managers have international experience which means they would have to hire someone with knowledge of these matters.

¿If such proceeding internationalization would establish how they will operate?

* CONCLUSION (SOLUTION):

The advances in technology and communication have increased with the pass of the years, making the world a very competitive place.
Nowadays products can be fabricated and sold in any part of the world, due to this fact companies should start to think in a global way.
The technological and competitive forces have combined to push many companies to switch from a national to a global approach.

Often companies seek joint ventures to leverage the knowledge that the partner of the local markets, achieve savings in production costs through economies of scale, sharing complementary technological strengths, or locate new products and services through the channels distribution of another country. The solution to this problem would be an aliance with another company that has the same purpose of globalization and that capacities to do so. With the quiality of their software and the ideas of the other company they could guarantee the growth of the company. The overall structure should it suit your situation .el organizational design for international companies is based on the same logic but his interest in global opportunities are more important than local.

The way in which managers have to adopt a strategy of global growth and development. Occurs through several stages. quality a) Local Status: Company is oriented internally but the directors are aware of the global environment and perhaps consider an initial abroad to expand their volume of production and achieve economies of scale.
b) International Stage: The company is engaged in exports and seriously start thinking of a multinational way that relates competitive issues in each country that are independent of other countries and manages them individually. His occupation is international competitive position compared to other companies in the industry.
c) Multi-stage: the company has a sufficient experiential in several international markets and has established marketing centers, manufacturing, research and development.
d) Global Stage: the company has already transcended the borders of any single country.