this assignment is made by Asad and Co, freelancers asadnayyar@live.com Sodexo

[Name of Writer]

[Name of Institution]

Sodexo

Introduction

Our life become more and more hectic and time is a valuable factor of life. People cannot afford anymore to cook their own meals, it is important to have food fast and cheap at work, at school and at social events. This is why catering has become multibillion dollar industry, giving job for thousands of people. Catering is a business of providing foodservice at a certain site such as hotel, school, workplace or other locations.

In such a busy environment, people always find ways to wrap up the daily routine things to properly concentration their core jobs. If a person from his native homeland comes to other country and then wants to arrange a party with food according to his motherland, than this catering industry will help him. Because of the diverse market throughout the world, the catering industry is very well accustomed to the traditions of the countries in which they have entered. Here we can see the clear sign of globalization and its impacts on the company like Sodexo. Because of which, we can arrange parties with our cultural food even if we are not in our country. This can be easily expressed in such a way:

“Something about others you learn, something about you others learn, that’s how Globalization works and the companies grow.”

1. Customers (segmentation),

Upon demand and profile, catering companies are divided into low-scale and high-scale catering. These services differ by using completely different kind of raw materials and resources. As an example a child’s birthday party demands tools of lower value, paper cutlery and simple healthy food is satisfactory. A high-scale business conference demands culinary valuable food and quality