...| |Cathay Pacific | Memo To: Edward Nicol, Director of IM From: Anthony Yeung, General Manager of IM CC: Jakob Iverson Date: 2/05/2003 Re: Cathay Pacific Outsourcing Process Edward, Once again, welcome back to Cathay Pacific! I thought I would take time to articulate the current state of Cathay’s outsourcing processes and more importantly present my recommendations to revise our methodology in managing our strategic partners that will enable future success. Understanding we are in a mode to reduce costs to compete in this industry, Cathay has outsourced several key IT functions over the past 5 years, with now 65% of our operating budget being managed outside of Cathay. Our first two major initiatives, dubbed “smartsoucing”, were initiated in April 2007. We outsourced our infrastructure to IBM and our applications to SABRE Airline Solutions. Although these two vendors were not exclusive vendors, it was clear they were definitely preferred! In December 2007, we outsourced our data center that we had built in 1995 to IBM as well. In 2001, we outsourced our desktop environment also to IBM. We followed that up in November 2002, when we outsourced our e-business infrastructure to Hewlett-Packard. Edward, listed below is my assessment of the outsourcing...
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...service, for Virgin Atlantic Airways Limited. The strategic analysis contains investigation of certain key business areas of Virgin Atlantic, such as: defining whom the Virgin Atlantic customer is; understanding of the external environment issues of the airline industry; competitor analysis, and analysis of the Human Resources within the organization. Through the analysis of Virgin Atlantic Airways Limited, some issues for the company were uncovered. Especially two main issues should be considered as potential problems for Virgin Atlantic’s business unit and so action needs to be taken within these areas: 1. Lacking economy of scale (size of the company). 2. Increasing environmental awareness among customers. 1. Virgin Atlantic lacks economy of scale because of the size of the company and limited routes available. To be able to compete effectively and gain greater profits through economy of scale, Virgin Atlantic has to expand by opening new routes. The implementation of this will require strategic financial planning and adjustment of the company structure. It is likely that this process will take several years; however, this change is necessary to increase Virgin Atlantic’s competitiveness. 2. With the increased concern about the environment among customers, bio-fuel has been tested by Boeing for a few years in order to lower carbon emission caused by airplanes. Virgin Atlantic can be the first company to use bio-fuel aircrafts as the company is currently using an environmentally...
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... Discuss the ways how a modern day manager benefit from a study of the historical development of management thought. In doing this you need to specifically show how aspects of management theories from the past can be applied to contemporary management practice. The ability and means by which an organisation is run, requires for strong managerial expertise and leadership. The ability to realistically plan, organise resources effectively and efficiently, co-ordinate and control resources in this every changing, complex, dynamic environment is at the forefront of quality managerial practices. Good management has demonstrated itself more important than ever, with the peak Global Financial crisis in 2008/2009 proving that the historical theory’s and innovations in managerial practices are absolutely paramount to thriving economic prosperity. It is through the functions, approaches included in the literature of Henri Fayol’s 1949 English translated General and Industrial Management, Henry Mintzberg’s studies into managerial roles and German sociologist and economist Max Weber’s concept of bureaucracy that acknowledge and promote guidelines, expectations and accountability from managers. The extent, to which modern day management upholds and applies all three of these historical studies/ theories into modern management practices will be basis for coherent, strong, fully functioning and ultimately successful...
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...Content Introduction 3 What is Collective bargaining? 3 Research Objectives 3 Literature Review 4 Social Problems brought by strikes 7 Short term social problems 7 1. Affect companies’ normal daily operation 7 2. Reduce competitiveness of certain industry 8 Long term social problems 9 1. Reduce investors’ confidence 9 2. Increase turnover rate 10 Recommendations for Large Enterprises and SMEs 11 For Large Enterprises 11 1. Performance appraisal- Graphic rating scale 12 2. A clear promotion mechanism 13 3. Provide more channels for employees to voice out grievances 14 4. Envisage the requests of employees 14 Recommendations For Small and Medium Enterprises 15 1. Salary Review System to increase the mutual understanding 15 2. Envisage the working equity of employees 16 3. Encourage employees participate in the job redesign with manager 17 How can collective bargaining be adopted in Hong Kong? 18 Cultural limitations in application of collective bargaining power in Hong Kong 18 1.Low entry barrier for Labor Union in Hong Kong 18 2.Role and function of labor union 19 3.Foreseeable difficulties for small and medium enterprises’ employees 20 4.Inequality between employers and employees 20 Features of collective bargaining it should possess 21 Recommendations for the adoption of collective bargaining in Hong Kong 22 1. Define a clear list of interest members 22 2. The bargaining statement must be legally binding 23 3...
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...Corporate Social Responsibility | | Team Greatbatch | 12/6/2012 | Maria Kristic Chaitanya Pavuluri Srutakirti Das Anthony Ilaqcua Mark Rutecki Contents Introduction 2 Environment 3 Engine Efficiency and Alternative Fuels 3 Operations and Infrastructure 5 Evaluating Environmental Initiatives 6 Harapan Rainforest Initiative 7 Social Activities: Philanthropic 8 Social Activities: Strategic……………………………………………………………………………………………………………………9 Evaluation…………………………………………………………………………………………………………………………………………..9 Economic Sustainability 10 Conclusion 11 Works Cited 12 Appendix 12 Introduction Over its 100 year history, the airline industry has been one of the most dynamic and fastest growing industries in the world. More people than ever are flying as air travel has become more accessible and is one of the safest ways to travel. Since 2002 there has been a 61% increase in safety with just 1 accident for every 2.7 million flights. In 2011 alone, 2.8 billion people flew 3.1 trillion miles on routes out of 3,800 commercial airports. 48 million tons of cargo, worth 5.3 trillion was shipped by air, accounting for approximately one-third of world trade. The industry supports 57 million jobs and 2.2 trillion in economic activity (SIA Safety, Security & Environment Dept., 2012). However, the industry is also one of the most regulated, with many governments being owner/operators and having to supply funding. In the past 20 years that industry...
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...Case Study Related to Business Malaysia Airlines (MAS)Facing Challenges in the New Millennium M. Sadiq Sohail, Ph. D• King Fahd University of Petroleum & Minerals College of Industrial Management Department of Management & Marketing P.O. Box 210, Dhahran-31261 Saudi Arabia E- mail: ssohail@kfupm.edu.sa sadiqsohail@hotmail.com Tel: + 966 3 8601764 Fax: + 9663 8602544 • 1. Formerly at Monash University Malaysia. The author is thankful to Ms. Marianne Visvalingam and Ridhi Jain, both undergraduate students at Monash University Malaysia for their assistance in developing this case. The case has been developed for academic discussion, rather than to illustrate either effective or ineffective handling of any business or marketing situation. As the cases have been prepared strictly for an academic purpose, stakeholders and other interest groups should not use any information for drawing any conclusion or opinion about the company or any issue thereof. The author wishes to acknowledge KFUPM for its support in presentation of this paper. 2. 3. 1 Malaysia Airlines (MAS)Facing Challenges in the New Millennium Abstract The case deals with the problems faced by the Malaysian Airlines, the national air carrier of Malaysia. While the company had many notable achievements, since the 1970s, it began to face major financial trouble since late 1990’s. The case examines the strategies pursued by MAS to overcome the challenges. The case follows up with a brief description...
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...to providing air travel services of the highest quality to its customers and also providing maximum benefits to its employees and shareholders. It has a first mover advantage in providing various additional services which are as follows: - Free headsets, choice of meals and drinks during 1970’s. - Introduction of satellite-based telephones - Involving one of the best panel of chefs for in-flight meals - First to operate world longest flight (Singapore to Los Angeles) - On demand inflight audio and video services In this report, four significant operations aspects of Singapore Airlines will be discussed. These cover economic environment and 4Vs, five performance objectives, lean and agile, and, lastly, corporate social responsibility. 2 2.0 Singapore Airlines: Economic Environment and 4Vs 2.1 Analysis of the Economic Environment Impacts on the Airline Industry The International Air Transport Association (IATA, 2011a) forecast $4 billion profit for airline...
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...Last 06 September 2012, Qantas had entered a 10-year partnership with Emirates that will go beyond the code-sharing and collaboration in terms of coordinated pricing, sales, and scheduling and benefit-sharing model which aims to jointly deploy one or more resource combinations. An in-depth analysis has been done on what are the internal and external factors that influence Qantas to form an alliance with Emirates. These factors are: Deregulation of open skies creating economic environment and open equal opportunities for all air carriers Excessive capacity, fuel cost, foreign currency exposure and threat of new entrants. Changes in customer taste and destinations, power of customers and growth of airlines alliances. Heavy investments in railways and telecommunication tools Consumer protection and passenger rights Growing percentage of global emission Airport slots allocations Similarity of resources and services such as Singapore Airlines and Cathay Pacific Improving services for better price Improving power of negotiation between the alliance and suppliers During the analysis of the case, a number of opportunities were found and related with the internal and external forces where these opportunities were viewed as factors to generate a competitive advantage in the market: Forming a 10-year partnership with Emirates to gain access with their resources and collaborate to see what it is capable of. These resources are usually scare, no direct substitute...
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...Porter’s Five Force Model Industry competitors - Local competitors are Air Asia, Firefly, etc - International competitors- Singapore airlines, Garuda, Cathay Pacific, Thai International Airways - Other Low cost Airlines- Compass, Tiger Airways, Cebu Pacific, Jetstar Asia Airways, Impulse, Virgin blue Airlines. The number of competitors is very high and with the emergence of low cost carrier and deregulation the internal competition has increased and the only reason that reduces it is the low and highly volatile profitability. Suppliers Power - 高油費->高供應商議價能力Fuel prices are ever increasing affecting the cost so the supplier power is high. - 買大量飛機-> 高供應商議價能力The Asian airline industry is very optimistic about the growth potential of the Asian aviation industry so is placing huge aircraft orders thereby increasing the bargaining power of the suppliers again - The civil aircraft industry is monopolized by two major aircrafts manufacturers - Large capital required so the leasing companies come into picture. - Highly specialized and professional employees are required to maintain the status of five star carrier services. - The recent crisis in the overall airline industry has to some extend lead to a reduction in the prices of the aircrafts. Buyer’s power - Local population (Malaysian) - Southeast population- Indonesia, Thailand, Singapore, etc. - There is no switching cost as the buyer...
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...HKIA’s Third Runway —The Key for Enhancing Hong Kong’s Aviation Position (28/11/2007) by Dr. Cheung Kwok Law Professor Michael Fung Professor Japhet Law Dicky Tse Ka Yan Chan Aviation Policy and Research Center, Department of Decision Sciences and Managerial Economics The Chinese University of Hong Kong © Content Chapter 1 1.1 1.2 1.3 Objectives of the Study Background Objectives Research Framework 1 1 2 4 5 5 6 10 10 11 16 18 18 21 22 27 27 29 30 32 32 34 35 35 40 44 46 48 48 49 50 51 54 56 62 Chapter 2 Regional Airports’ Development and Expansion 2.1 Asian Aviation Hubs 2.2 Mainland Major Airports Chapter 3 3.1 3.2 3.3 Regional Demand Forecast for Aviation Services Rapid Growth in Asia-Pacific’s Air Transport The Increasing Importance of China’s Aviation Market Hong Kong’s Aviation Development under Mainland’s Rapid Growth Chapter 4 Capacity Issues and Enhancement Measures for HKIA 4.1 The Capacity of the Hong Kong International Airport 4.2 Runway Capacity Enhancement Measures 4.2.1 Aircraft Types Trends and its effects to Runway Capacity 4.3 Possible Measures 4.3.1 Air Transport Management Approach 4.3.2 Enhanced ATC & Aircraft Equipment, Technology, Procedures and Manpower 4.3.3 Expansion of Auxiliary Airside Facilities 4.3.4 Peak Spreading 4.3.5 Aircraft Size Restrictions 4.4 Conclusions Chapter 5 5.1 5.2 5.3 5.4 Selected Case Studies for Building New Runways London Heathrow Airport third Runway Manchester International Airport Second Runway Tokyo Narita...
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...ASSIGNMENT 1 INTRODUCTION After the separation of Malaysian Airlines and Singapore Airlines, Malaysia Airline System was founded in 1972. Singapore Government and Malaysian Government decided to run their own carriers separately. Singapore airline completely separated from Malaysia Airlines on October 1, 1972. Due to the popularity of MSA brand, the Malaysian Government decided to swap one letter and name the airline as the Malaysian Airline System or MAS. The airline changed its name to Malaysia Airlines in the year 1982. Malaysia Airlines started its business with a squadron of Fokker F27 Turboprop Aircraft. The airline soon started to operate jets such as Boeing 707 and Boeing 737-200. The airline got its DC-10 jets in 1976, enabling the long international service. Airbus A300 was also included in its fleet as well as A310 for a short while. Malaysia Airline System (MAS) handled its primary centre out of Kuala Lumpur. The Airline operated to over 34 regional destinations and over 45 International cities. There were many Malaysia Airline accidents in the past years which resulted in a high financial and economical crisis as well as union breakdown. In 2009, MAS had 2 notable accidents; one of them included passenger casualties and deaths. Malaysia Airlines flight 653 was hijacked and crashed in the year 1977 at Tanjung Kupang, killing all 100 passengers as well as crew on board. Malaysia Airlines Flight 684, in the year 1983, was an Airbus A300 which fell short of the runway...
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...POSITIONING STRATEGY WITH A NEW IDENTITY: A case study of VIETNAM AIRLINES by Le Hong Dac A research study submitted in partial fulfillment of the requirements for the degree of Master in Business Administration Examination Committee: Dr. Truong Quang (Chairman) Dr. Clemens Bechter Dr. Lalit.M.Johri Nationality: Vietnamese Previous Degree: Bachelor of Economics University of Agriculture and Forestry HoChiMinh City, Vietnam Scholarship Donor: The Government of Switzerland Asian Institute of Technology School of Management Bangkok, Thailand August 1999 Acknowledgement I wish to express my profound gratitude and great appreciation to my advisor Dr. Truong Quang for his valuable guidance, advice and encouragement throughout the research study. Special thanks are extended to the other members of the Examination Committee, Dr. Clemens Bechter and Dr.Lalit.M.Johri for taking interests and giving valuable suggestions to improve the content of this study. Deep appreciation and thanks are also extended to Mr. Luong Hoai Nam, Mr. Trinh Ngoc Thanh, Mr. Duong Tri Thanh, Mr. Mai Quoc Tuan, Mr. Nguyen Thuong Hai, Mrs. Nguyen Thi Minh Yen and Mr. Le Dinh Tuan of Vietnam Airlines Corporation for providing me the desired information and data for this research study. I fall short of words...
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...airways like Cathay Pacific is the infamous Singapore Airlines (SIA). For 16 years in succession, SIA has been given the title of the “World’s Best International Airline” in Travel and Leisure Magazine and also gained the title of “Asia’s most admired Company” for 18 years in a run by Wall Street Journal. Furthermore; the company has yet to post an annual loss and has been acknowledged as the leader in the ideas of what true service with a smile is and what it means to bring culture on board. There is no doubt that this airline has formed a very distinctive service identity over the span of 43 years since the date it was founded in 1972. Being the first airline to offer complimentary in –flight meals, beverages and headphones even to the Economy travelers, SIA gained the reputation of a company that is not like any other in the Industry. SIA transports an estimate of 18.2 million passengers to their desired destinations in over 64 cities in 35 countries and has achieved a Net profit of $379 million in the financial year of 2013 alone. In order to understand the marketing environment of a company, it is important to analyze its macro-environment in order to identify possible factors that could in turn influence the company’s supply and demand levels. A PESTEL Analysis requires a company to officially inspect all aspects of the surrounding environment in order to spot opportunities and implement appropriate practices. The Political Environment present in Singapore...
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...International business environment Introduction This assignment is about how the international business environment impact a enterprise grown. The reason of why I choose American Airlines again is for the last two assignment I have had a deep understand of this enterprise, so I'd like to analysis the growth of American Airlines in another angle, that will be interesting. About American Airlines There are many air transport companies in The USA , The American Airlines is one of the most representative companies in The USA , not only the scale of the company, but also was the first company that combined e-business with the traditional business model . American Airlines was founded in 1930, formerly American Airways, Inc.It was combined by more than 80 small airlines. American Airways, Inc. officially became American Airlines, Inc. in 1934, the same year C.R. Smith became president of the company. The airline began trading on the New York Stock Exchange on June 10, 1939. Originally headquartered in New York City, where it continues to maintain a strong presence, American moved its headquarters to Fort Worth, Texas, in 1979 and has since become one of the largest airlines in the world, contributing nearly $100 billion to the U.S. and international economies. It has helped create more than 900,000 jobs worldwide, and supported approximately 1,400 non-profit organizations worldwide. American and its regional airline affiliates, American Eagle and the American Connection airlines...
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...Brand Audit for Emirates By Team Pineapple Pilots Members: 1 Table of Content Table of Content ..................................................................................................................................... 2 Table of Figures ...................................................................................................................................... 2 1. Brand Inventory ........................................................................................................................ 3 1.1. 1.2. Target Market ................................................................................................................... 3 1.3. Brand Identity Inventory .................................................................................................. 5 1.4. Brand Marketing Inventory.............................................................................................. 5 1.5. Competition ....................................................................................................................... 7 1.6. 2. History and Facts about Emirates.................................................................................. 3 Brand Performance.......................................................................................................... 8 Brand Meaning Audit ............................................................................................................. 10 ...
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