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Catman

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Submitted By damian101
Words 4039
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The Tipping Point:

Retailers Embrace
Digital Couponing

The Tipping Point: Retailers Embrace Digital Couponing

Table of Contents
Executive Summary..................................................................................................3
The Evolution Of Coupons.......................................................................................4
Digital Coupon Delivery
Moves To The Forefront...........................................................................................6
Personalization Tops
Digital Coupon Benefits.........................................................................................11
Retailer-Manufacturer
Collaboration Moves The Needle
On Digital Couponing.............................................................................................15
The Retailer Learning Curve
For Digital Couponing............................................................................................16
The Digital Future...................................................................................................18
Conclusion: Retailers’ Digital
Couponing Predictions and Demands.................................................................20
Appendix..................................................................................................................21

2

The Tipping Point: Retailers Embrace Digital Couponing

Executive
Summary
Over the last two decades, technology has helped put security and distribution controls in place to build the online coupon system that we see today. With the rise of smartphone usage, we see an even more dramatic shift for consumers away from traditional clip-and-save paper coupons and towards digital coupons. In a recent Google survey, 59% of consumers said they have loaded coupons onto a loyalty card (from mobile or web).1
To understand the digital

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