...Advertising for Blood Donations in the past 30 years Over the last 30 years, there have been many movements in order to promote blood donations. Donations have always been a charitable procedure. In the past, competitions, giveaways, oppositions and other plans were used by blood banks in order to increase donations. Many donors contribute to charity, but some were paid with incentives. The major purpose of advertising for blood donations is to obtain donors who can donate blood and blood products to be stored in blood banks. The Red Cross reports that the supply is accessible thru hospitals and blood is needed every two seconds, and more than 80,000 sickle-cell patients require blood transfusions ("Donating blood," 2013). Millions of people that detect certain ailments need blood during treatments. The media is a good outlet to make legislatures understand the distinctive role in making blood donation eye-catching. Our government obligation is to provide the necessary funds for donor staffing. The second cause of advertising for blood donations give people a reason to help others. Donating blood help save millions of lives. The advancement in surgeries and cancer treatment has narrowed the blood donation standards. Periodic shortages and ancient blood donor residents have played a significant role in increasing blood demands. The latest survey recorded in the United States shows that 1.1 million blood transfusions increased in 1997 to 2.7 in 2007 ("Blood donor...
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...Cause and Effect of Advertising for Blood Donation The Cause and Effect of Advertising for Blood Donations The major cause of advertisement for blood donations is to have regular donors and a plentiful supply of blood. The primary objective of advertising for blood donation is to get the word out. Advertising helps to raise your target demographics’ awareness of the need for blood donations. Advertising for blood donations is unlike advertising for and other product. Advertisement encourage people to voluntary donate blood. Over the past 30 years advertising for blood donations has been successful. The purpose and focus of advertising blood donations is to encourage unpaid volunteers to donate blood. The blood is used in millions of cases were a humans may need a blood transfusion and for many different reasons. Advertising is also good way to increase public awareness about how donating blood helps respond teams such as Red Cross, First Aid and Hospitals respond quickly to serious and developing human needs. After World War II, American Red Cross, , introduced the first nationwide civilian blood program that now supplies more than 40 percent of the blood and blood products in this country. During the 1990s, they engineered a massive modernization of our blood services operations to improve the safety of our blood products. The Red Cross also expanded our services into such fields as civil defense, CPR/AED training, HIV/AIDS education...
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...Advertising for Blood Donations Strayer University November 25, 2012 Instructor: Dr. Jeffrey Kersh Advertising for Blood Donations After doing careful research of blood donations, I will be addressing the causes and effects of advertising for blood donations for the past thirty years. The cause of advertising for blood donations is to generate more business for blood (plasma) donations from our community and from other parts of the U.S. The effects of advertising for blood donations is to save the community for which we live in, save more lives, and also brighten lives for those who are in need. By Dr. Sumaiya Khan Published: 3/10/2010 The major cause of advertising for blood donations is to inform the public about the necessity of donating blood. Without lifesaving blood transfusions about 4.5 million Americans would die each year (Khan, 2010). Blood donation is the act where a healthy person voluntarily has blood drawn from his or her body. It is also important that the person who is donating blood is in a healthy state, as any diseased state always affects the blood, which could make the condition more contagious. Every two seconds, someone in the United States needs blood. Only 5% of eligible donors across the U.S. donate blood, while the requirement for transfusions is increasing by 9% every year (Khan, 2010). Blood donation is an excellent way to reduce the amount of iron accumulating in our body. Iron is a necessary mineral, but excess...
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...Blood Donations: The Causes and Effects of Advertising There are many people walking the face of the earth at this very moment because of the unselfish benevolence and caring of blood donors throughout the United States. This generosity, without a doubt, is responsible for saving an immeasurable amount of lives each and every year. Many individuals simply don’t know what is involved with donating blood, so they don’t or can’t bring themselves to do it. For the scores of people who can’t, they could volunteer in other areas, including making financial contributions that would help with advertising costs. Educating the general public on the pros and cons of blood donation should be at the top of the list when advertising. When the twin towers were attacked on September 11, 2001, a record number of Americans donated blood in support of the tragedy on that day. According to Korcok (2002): So much donated blood was wasted after last year's Sept. 11 terrorist attacks that US blood banks have struck a special task force to ensure that it doesn't happen again. More than 200,000 units of whole blood had to be thrown away after Americans donated 500,000 extra units in September and October. Donated blood is discarded if it remains unused after 42 days... fewer than 260 units were actually needed to treat victims of the attacks in New York and Washington. This special task force is responsible for developing consistent advertising campaigns which will focus on specific...
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...County in 1911 (Wikipedia, 2015) On New Year’s Day in 1914, the St. Petersburg – Tampa Airboat line initiated the first scheduled commercial airline service in history, from St. Petersburg to Tampa. According to the U.S. Census Bureau, the county has a total area of 1266 mi.² of which 1020 mi.² is land, and 246 mi.² is water. There is approximately 158.27 miles of shoreline on Tampa Bay. The county’s unincorporated area approximately 888 mi.², or more than 84% of the total land area. Municipalities account for 163 mi.². The modern boundaries of the county place it midway along the west coast of Florida. A narrow strip of Hillsborough County extends to the west to the Gulf of Mexico roughly along the Tampa Port Shipping Channel. This has the effect...
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...Company Profile and History Founded in the year 1985, MediTech Global (MTG) is a United States based limited liability company operating for the past 27 years specializing in the manufacturing and distribution of high end medical equipment to health care providers. It was founded in Boston Massachusetts, where the current head office of the company is located. It operates in United States, Canada, London and China. Manufacturing plants are based in the United States and China and it operates as joint ventures and foreign direct investments the other countries. MTG ventured into the medical equipment industry with a sole intention of providing durable, affordable medical equipment for growing needs of medical attention of the United States and the world. The company has, since grown tremendously and has started producing different kinds of medical equipment ranging from everyday usage equipment, diagnostic equipment, and therapeutic usage equipment to life saving equipment. MTG currently employs around 5000 employees all over the world that includes technical personnel, researchers, factory workers and executives. The company has grown to be the third largest medical equipment manufacturer and provider in the United States with annual sales of $2.5 billion dollars. Currently the company acquires 15% (8% from China and 7% from China) of its revenue from international sales and looks forward to doubling that to 30% and increasing overall growth by 20%. Management Bios Perdita...
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...PEOPLE Our People make Southwest Airlines one of the world’s most admired companies. As our greatest asset, our People create a FUN travel experience; respond with compassion when travel plans change; generate innovative ideas that enhance the Customer Experience; and donate their time and LUV to those who need it. At Southwest Airlines, we’re a Family dedicated to our Employees, our Customers, and the communities we serve. Our unique corporate Culture, commitment to giving back, and putting Employees first contributes to our being recognized as a best place to work. Southwest Airlines offers our Employees the freedom to pursue good health, create financial security, travel, make a positive difference, learn and grow, create and innovate, work hard and have FUN, and stay connected. In return, our Employees respond with passion, commitment, and a rich diversity of perspectives that translate into better Customer Service and a dedication to doing the right thing. Our Customers fly Southwest Airlines not only for programs like Bags Fly Free,® but because they like us. Together, as the hometown carrier that cares, we aspire to make a positive difference by giving back to the communities we serve. Our commitment to giving back gives our Employees a sense of pride and purpose that Southwest Airlines does the right thing. With a Warrior Spirit, a Servant’s Heart, and Fun-LUVing Attitude, we strive to do what’s right by our stakeholders and each other. It’s the Southwest...
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...Obesity is an epidemic occurring predominantly in the western world. Obesity is an epidemic occurring predominantly in the western world. The phenomenon is closely associated with changing lifestyles and the consumption of fast food and soft drinks. However, the fast-food companies and the Coca Cola company are major contributors to obesity research. Discuss the different ethical positions that various stakeholders are taking in the use of corporate funds for research into obesity This report will first discuss the major stakeholder fast food and Soft Drink Corporation ethical positions in making decision in funding researcher into obesity, Business main motive is to earn profit, most of the businesses are mainly profit motivated, they only care about the income they can earn to sustain and grow, company follow ethical learning and growth, it cares only about itself. Soft drink and fast food has the same motivation of earning profit for which they produces the product that are on major demands or create the demand by making advertisement and other promotional activities to attract people towards their product. To have a successful business support of all stakeholders are required. Funding research for the research is one of the strategies of company to support that. Funding helps in building image in public, which help in generating goodwill for the company at the same time it helps the researcher. A Typology of Stakeholder Attributes: Legitimacy, Power, Urgency ...
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...Vodafone showcases CSR strategy at conference | | Maher addressing the CSR conference in Doha | Vodafone Qatar CEO Grahame Maher showcased the company’s corporate social responsibility (CSR) strategy at the second Conference on Corporate Social Responsibility which took place at The Four Seasons Hotel on Tuesday. Organised by the Qatar Ministry of Business and Trade under the patronage of the Minister of Business and Trade HE Sheikh Jassim bin Abdulaziz bin Jassim al-Thani, the conference aimed to lay the foundations to apply the principles of social responsibility in Qatari companies, as well as developing recommendations to implement these standards locally. “The world is a big place and each of us has an important role to play in shaping what kind of world we live in. Vodafone Qatar’s market position as an innovator and leader brings with it a responsibility to conduct our business in an exemplary manner,” Maher stated. He declared that Vodafone Qatar is committed to using its position as a business leader to help build stronger communities, while accepting the challenge as individuals for each and every one to lead by example. “At Vodafone Qatar we believe that being a responsible company lies at the very heart of our purpose to make a world of difference for all people in Qatar,” Vodafone Qatar’s corporate responsibility head Luisa Gentile said. Corporate responsibility goes beyond just making money. It is about helping those less fortunate, using resources...
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...Chapter-1 INTRODUCTION 1.0 Introduction 17 May marks the anniversary of the signature of the first International Telegraph Convention and the creation of the International Telecommunication Union. Since 1973, the occasion has been recognized as World Telecommunication Day. So the significance is clear here that Telecommunication Sector has a particular acknowledgement in the world and the result is the creation of World Telecommunication Day. In fact, Telecommunication is one of the talks of the world at present. Tele density of Bangladesh is still the lowest in South Asia, according to the statistics of the International Telecommunication Union (ITU). About 1.56% among 100 people has access to telecom facility. It shows the high potential in the telecommunication sector in Bangladesh. The existing telecommunication companies operating in Bangladesh have been enjoying competitive advantage because of less global competition but this scenario is soon to be changed as global giants are focusing on Bangladeshi markets with differentiated service and competitive advantages. With the advancement of science and technology, we wonder regularly. Today’s world is the world of technology. No doubt of it that the most success sector is telecommunication. Few days ago people can not even imagine about the today’s communication ways. And it is also true that people have become more desperate to think about new things in this sector. In this course of action, mobile, voice call service...
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...Marketing Research and Strategic Marketing Plan Produced by Business Administration 126 Advanced Marketing (“West Coast Marketing”) Saint Mary’s College of California Professor Eric Kolhede December 14.2011 Students of Business Administration 126 Advanced Marketing (“West Coast Marketing”) Saint Mary’s College of California Abdul Malik Khan | Maria Ahlqvist | Alexandra Smith | Maria Orozco | Alisa Mosman | Matt Cardoza | Ally Short | Matt King | Amanda Minguillon | Melissa Queen | Anthony Costa | Nick Fong | Ben Rigel | Nick Tuttle | Betsy Serrano | Nicole Arce | Britany Linton | Nirbhik Trehan | Dawn Shipley | Priscilla Esparza | Dayna Best | Steven Dawson – Roberts | Elanor Pitts | Steven Vargas | Evan Schlinkert | Thomas Vo | James Palmer | Tommy Mohoric | John Howe | Tracy Vasquez* | Maddy Aliotti | | Professor Eric Kolhede*Coordinator | | Table of Contents I. Executive Summary 1 II. Research Problem 3 III. Situation (SWOT) Analysis 7 A. External Macro-environmental Forces 7 1) Demographic and Social/Cultural Trends Purpose 7 2) Economic Environment 16 3) Technological Dimension 21 4) Political Environment 27 5) Legal Environment 31 6) Cooperative Environment 33 7) Product Market Analysis 36 8) Competitive Analysis 50 B. Internal Environment 71 1) Introduction 71 2) Resources 75 3) Marketing Mix Program 77 4) Conclusion 77 IV. Primary Research 79 A. Focus Groups 79 B. Sampling Plan 93 1) Population 93 2) Sample Size 94 ...
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...In This GUIDE Welcome to Houston Methodist St. John Hospital ___________________________ 2 About Us_______________________________________ 3 Travel Directions____________________________ 4 Telephone Directory ______________________ 5 During Your Stay ________________________ 6-8 Visiting Hours__________________________________ 6 Parking_________________________________________ 6 Cell Phones_____________________________________ 6 Calling Your Nurse______________________________ 6 Telephone ______________________________________ 6 Fire Safety______________________________________ 6 Smoking________________________________________ 6 Electrical Appliances___________________________ 6 Mail and Flowers_______________________________ 6 Gift Shop________________________________________ 6 Spiritual Care___________________________________ 7 ATM_____________________________________________ 7 Patient Meals___________________________________ 7 Snacks__________________________________________ 7 Guest Trays_____________________________________ 7 Vending Machines_____________________________ 7 Cafeteria________________________________________ 7 Financial Expectations for Admissions________ 7 Wireless Internet Access_______________________ 7 Valuables_______________________________________ 8 TV_______________________________________________ 8 Television Channel Listings____________________ 8 Your Privacy & Information___________15 Do You Have Pain? ________________________16 ...
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...Chapter-1 INTRODUCTION 1.0 Introduction 17 May marks the anniversary of the signature of the first International Telegraph Convention and the creation of the International Telecommunication Union. Since 1973, the occasion has been recognized as World Telecommunication Day. So the significance is clear here that Telecommunication Sector has a particular acknowledgement in the world and the result is the creation of World Telecommunication Day. In fact, Telecommunication is one of the talks of the world at present. Tele density of Bangladesh is still the lowest in South Asia, according to the statistics of the International Telecommunication Union (ITU). About 1.56% among 100 people has access to telecom facility. It shows the high potential in the telecommunication sector in Bangladesh. The existing telecommunication companies operating in Bangladesh have been enjoying competitive advantage because of less global competition but this scenario is soon to be changed as global giants are focusing on Bangladeshi markets with differentiated service and competitive advantages. With the advancement of science and technology, we wonder regularly. Today’s world is the world of technology. No doubt of it that the most success sector is telecommunication. Few days ago people can not even imagine about the today’s communication ways. And it is also true that people have become more desperate to think about new things in this sector. In this course of action, mobile, voice call service...
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...The Project Gutenberg eBook, Complete Hypnotism: Mesmerism, Mind-Reading and Spiritualism, by A. Alpheus This eBook is for the use of anyone anywhere at no cost and with almost no restrictions whatsoever. You may copy it, give it away or re-use it under the terms of the Project Gutenberg License included with this eBook or online at www.gutenberg.org Title: Complete Hypnotism: Mesmerism, Mind-Reading and Spiritualism How to Hypnotize: Being an Exhaustive and Practical System of Method, Application, and Use Author: A. Alpheus Release Date: September 20, 2006 [eBook #19342] Language: English Character set encoding: ISO-8859-1 ***START OF THE PROJECT GUTENBERG EBOOK COMPLETE HYPNOTISM: MESMERISM, MIND-READING AND SPIRITUALISM*** E-text prepared by Jerry Kuntz as part of the Lawson's Progress Project Complete Hypnotism: Mesmerism, Mind-Reading and Spiritualism How to Hypnotize: Being an Exhaustive and Practical System of Method, Application, and Use by A. Alpheus 1903 CONTENTS INTRODUCTION--History of hypnotism--Mesmer--Puysegur--Braid--What is hypnotism?--Theories of hypnotism: 1. Animal magnetism; 2. The Neurosis Theory; 3. Suggestion Theory CHAPTER I--How to Hypnotize--Dr. Cocke's method-Dr. Flint's method--The French method at Paris--At Nancy--The Hindoo silent method--How to wake a subject from hypnotic sleep--Frauds of public hypnotic entertainments. CHAPTER II--Amusing experiments--Hypnotizing...
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...PART 1 NUTRITION AND ATHLETE HEALTH The sport of athletics includes a wide range of events whose requirements range from speed to endurance, from a light physique to explosive power, and from multiple events lasting less than a minute to a single race lasting more than 2–3 hours. Despite the extreme contrast in these characteristics, all athletes share some common nutrition goals (see Table 6-1). This chapter will briefly explore these goals. Table 6-1. The athlete’s nutrition goals. Characteristic Everyday eating or training diet The athlete’s nutrition-related goals • Achieve and maintain a physique that is suited to the event • Eat to stay healthy and injury-free • Train hard and promote optimal adaptations and recovery from the training programme • Practice competition eating in training to fine tune strategies • Prepare adequate fuel stores for the event • Eat and drink well on competition day to prepare for an event and to recover between multiple events • During prolonged events (> 1 hour), replace fluid and carbohydrate to enhance performance • Achieve competition strategies when traveling • Make use of specialised sports foods to meet nutritional goals when it is impractical to eat everyday foods • Make wise decisions about the use of nutritional ergogenic aids based on cost: benefit analysis Competition eating Sports foods and dietary supplements A. The Training Diet 1. Achieving Energy Needs Energy needs vary according to body size, the energy cost of training...
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