...Negotiations Frasier case A. Who are the parties in the Frasier negotiation? (Viacom, CBS, Paramount, Kelsey) – (NBC, NBC West Coast ((Graboff)), ABC) The parties involved in the Frasier negotiations consist of NBC, Paramount, and actor Kelsey Grammar. Paramount and Kelsey had personal interest to extend the show 3 years. Kelsey Grammar wanted to rank in history as being an actor with having the record for the longest-running primetime television character in TV. Without Kelsey Grammar (Frasier), Paramount, and NBC would not have a TV series. NBC did not view the show Frasier as having another 3 years of life and did not want to invest in another 3 years. Additionally, NBC deemed Paramount’s price per episode to high and wanted to minimize what they saw as a loss of revenue. 4. NBC’s BATNA: The fact that Paramount didn’t have a BATNA. If they switch networks the show would lose viewership, which will affect the studio as well as the network to which they move. So whatever NBC was offering them was the best deal they can get. And Grab off knew the CBS network pretty well and was pretty sure they wouldn’t buy “Frasier” at such a high cost. Moreover this might kick off a price war that will ruin the networks industry and people might reconsider getting shows from paramount for their bad dealing. Paramount’s BATNA: It didn’t have one. But they were relying heavily on the fact that “Frasier” was the flagpole show of NBC. But if they quit NBC, both the...
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...this assignment I had only ever heard of the term monopoly, so this was definitely a learning experience for me. After reading up on oligopolies a few examples came to mind. For example, the music industry is currently being dominated by Universal Music Group, Sony, BMG, Warner and EMI Group. If we look closely at the travel industry is also another example of oligopoly with airlines like American Airlines, Delta Airlines and United Airlines double or even in some areas tripling the number of destinations travelled to over their smaller counterparts. Whenever we turn on the television we never stop to think that over 90% of the national media and new outlets that we view everyday are owned by six corporations - Walt Disney, Time Warner, CBS Corporation, Viacom, NBC Universal and Rupert Murdoch’s News Corporation. Another great example of an oligopoly that exist today is the operating systems that we use on our smartphones. In a survey conducted by the NPD Group in 2014, they found after interview 5000 Americans that 68 percent were Samsung and Apple devices. It is evident that the biggest disadvantage of oligopolistic market to a consumer is that it leaves the consumer without a choice. From the example of the travel industry in the US I personally feel that whenever I decide to travel I don’t really have much of choice because usually the first airlines that you are presented with when you conduct a search...
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...Experienced (Non-Manager) Industry: Broadcasting, Music, and Film Education Level: Bachelor's Degree Reference Code: 9474BR.1290 About CBS CBS Corporation (NYSE: CBS.A and CBS) is a mass media company with constituent parts that reach back to the beginnings of the broadcast industry, as well as newer businesses that operate on the leading edge of the media industry. The Company, through its many and varied operations, combines broad reach with well-positioned local businesses, all of which provide it with an extensive distribution network by which it serves audiences and advertisers in all 50 states and key international markets. It has operations in virtually every field of media and entertainment, including broadcast television (CBS and The CW — a joint venture between CBS Corporation and Warner Bros. Entertainment), cable television (Showtime Networks and CBS College Sports Network), local television (CBS Television Stations), television production and syndication (CBS Television Studios, CBS Studios International and CBS Television Distribution), radio (CBS Radio), advertising on out-of-home media (CBS Outdoor), publishing (Simon&Schuster), interactive media (CBS Interactive), music (CBS Records), licensing and merchandising (CBS Consumer Products), video/DVD (CBS Home Entertainment) and motion pictures (CBS Films). CBS Corporation places a high value on providing equal employment opportunity and maintaining a diverse workforce. Temp Manager, Program Marketing...
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...Running Head: Media Reaction Paper Media Reaction Paper By Camilla Gibbs University of Phoenix This paper will be around diversity in television. Once upon a time, television was primarily dominated by just one race. Civil-rights groups seeking greater ethnic diversity in the TV industry stated that the major broadcast networks, FOX, ABC, CBS and NBC are making improvements more progress is needed. ABC, NBC, CBS, and Fox have begun to initiate subtle changes both onscreen and off. Black and White television is a thing of the past. FOX television has developed the following strategic plan to incorporate diversity into their every day business. • Creative: To increase diverse employment within the writing, directing, producing and casting of all FOX productions. • Communications Plan: Consistently and comprehensively demonstrate FOX's commitment to diversity both internally and to the general public • Recruitment, Succession Planning & Internship: To increase representation of diverse talent at FOX through executive succession plans, recruitment and internship activities. • Minority Procurement: To increase opportunities for and procurement from minority and women-owned vendors and professional service providers. • Executive Component: To increase opportunities for people of color in key creative management and senior management positions at each of the FOX business units. “We believe our future rests in our collective ability...
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...The Insider is a film filled with ethical dilemmas, suspense, and controversy. It is based on a true story related to an episode of the CBS news show 60 Minutes that never aired. The plot puts Dr. Jeffrey Wigand (Russell Crowe) at odds with Brown & Williamson, the third largest tobacco company in the country. Wigand was fired from his position as Vice President of Research and Development, at which he was instructed to hide information related to the addictive nature of nicotine. The plot takes off when Lowell Bergman (Al Pacino), a producer for 60 Minutes, discovers that Wigand has a story to tell. The best way for Wigand to tell that story is with the help of Bergman, via an interview aired on 60 Minutes. However, tobacco companies have a history of viciously defending their profits, by whatever means necessary, and Brown & Williamson does just that. The story hits a climax as the interests and incentives of the television station CBS, 60 Minutes, Dr. Wigand and Brown & Williamson are played out. Portrayal of Business The film portrays business in an extremely negative light. It focuses on two central conflicts – one between Brown & Williamson and Wigand, the other between CBS Corporation and Bergman. Brown & Williamson is the primary antagonist. The film is ripe with examples of the bad things they do. Their principle, most damaging offense is deceit. They are charged with covering up the addictive properties of nicotine and finding ways to exploit...
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...The role of media in American culture has changed the way we learn about politics and how points of views can be portrayed to the public. I will be covering the different types of media and which is the most positive or negative. Comparing and contrasting within media and if my sources within the same media are similar or different. What I saw from taking research and wither what I saw was negative or positive, and the impression of our society that our media creates and if it is accurate. Media today has changed all around the world and the way we use it. We use newspapers, the internet, and television. The most used in our society is the internet. We broadcast entertainment and news to let us know what is going on in the world and make sites from each of our opinions. Newspapers are also a very good source of media you can get really good information from all over the world depending on which one you buy. The newspaper is better than the internet only because the internet has many sites and sources given out to the public that are false. Television is another great source it broadcasts entertainment and news to let us know what is going on in the world. Television is better than both the internet and newspapers because the television gives you facts, people’s opinion and gives you a picture of what is going on out in the world and sometimes extra. Internet ends up as the most effective source of media because of its big variety of options and what it allows you to do. The...
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...show established since the very first episode. The Brady Bunch took great strides to maintain equilibrium between the boys and the girls – a mother with three daughters, a man with three sons, and the additional woman, Alice, substance a moderate position and generally does not take sides. Episode 19 of the second season, ‘The Liberation of Marcia Brady’ discusses feminism, but in the end nothing is really broken and the family remains united and wholesome. In a time where there was political, social, and familial instability, The Brady Bunch provided a piece of mind – an assurance that something like feminism could be discussed without breaking up the family – while providing future viewers who would watch the show in syndication (through CBS) a time capsule for...
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...Jhane Bingham COM111 Broadcast History--Chapter 7 Questions 1. What was the "Paramount Decision of 1948"? The Paramount decision of 1948 forced major films studios , Paramount, MGM, Warner Bros, 20th Century, Foxx, and RKO to divided themselves of their theater chains to reduce vertical intergation of the movie industry. 2. What's the difference between advertising and Public Relations? Advertising is issued items to pursude coustmers to buy certain products or attend certain events and Public relations is in control of a person or items image, 3. What are "race records" ? Race records are recording featuring black musicians playing black oriented music. 4. In television's infancy, what was the relationship between Movies & TV? The relationship between movies and televison are that they should not be mixed because televison is in its domination and movies should not be put on tv 5. In 1948, the FCC put a "freeze" on granting TV licenses. How long did this freeze last and why? The freeze lasted 4 years because the FCC wanted to rethink their whole television system 6. What's a "kinescope" recording? Kinescope is a form a recording where you are filming the picture off a TV set during the live broadcast 7. Early TV specialized in the "dramatic anthology." What is this. Give an example of this TV genre. programs featured original screenplays by theater trained authors with cast and staff drawn from the world of new york theater. Philco...
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...The Insider (1999) is a film rife with ethical dilemmas, suspense and controversy. It is based on a true story related to a 1994 episode of the CBS news show 60 Minutes that never aired. The plot puts Dr. Jeffrey Wigand (Russell Crowe) at odds with Brown & Williamson, the third largest tobacco companies in the country. Wigand was fired from his position as Vice President of Research and Development, at which he was instructed to hide information related to the addictive nature of nicotine. The plot takes off when Lowell Bergman (Al Pacino), producer for 60 Minutes, discovers that Wigand has a story to tell. The best way for Wigand to tell that story is with the help of Bergman, via an interview aired on 60 Minutes. However, tobacco companies have a history of viciously defending their profits, by whatever means necessary, and Brown & Williamson does just that. The story hits a climax as the interests and incentives of the television station CBS, 60 Minutes, Dr. Wigand and Brown & Williamson are played out. Portrayal of Business The film portrays business in an extremely negative light. It focuses on two central conflicts – one between Brown & Williamson and Wigand, the other between CBS Corporation and Bergman. Brown & Williamson is the primary antagonist. The film is ripe with examples of the bad things they do. Their principle, most damaging offense is deceit. They are charged with covering up the addictive properties of nicotine and finding ways to exploit ...
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...Reflection As I have gotten older I have rebelled against popular culture, people change but the situations remain the same. The way the media has portrayed family throughout the years has changed drastically. A family without a father would not have been allowed on television in the 1950’s. In 1951 Lucille Ball and Desi Arnaz a married couple in real life developed a Sitcom called ‘I Love Lucy’; they were not allowed to sleep in the same bed but you could smoke on television something the network censors frown upon in this day and age. Another Television land couple Mary Tyler Moore and Dick Van Dyke were featured in 1961 the Dick Van Dyke show aired on CBS and the married couple had twin beds, the network did not want a man and women in the same bed due to censor concern. If we fast forward to 2014, how things have changed. Men and women can now sleep in the same bed but television censorship has become very lax. Primetime TV will air men in the bed nude or topless with 2 women. Illegal drugs are accepted and treated as if it is a rite of passage for the teenagers and young adults. Censorship may be harder on obscene behaviors on television but that leaves in door open for information that children don’t need to be exposed to. Children are no difference from the 1950 then they are today, why should they be subjected to all the garbage of the world before they are ready. Having young children has really opened my eyes to Social Media and how young people are influenced...
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...Negotiations Frasier case A. Who are the parties in the Frasier negotiation and what are their interests? (Viacom, CBS, Paramount, Kelsey) – (NBC, NBC West Coast ((Graboff)), ABC) The parties involved in the Frasier negotiations consist of NBC, Paramount, and actor Kelsey Grammar. Paramount and Kelsey had personal interest to extend the show 3 years. Kelsey Grammar wanted to rank in history as being an actor with having the record for the longest-running primetime television character in TV. Without Kelsey Grammar (Frasier), Paramount, and NBC would not have a TV series. NBC did not view the show Frasier as having another 3 years of life and did not want to invest in another 3 years. Additionally, NBC deemed Paramount’s price per episode to high and wanted to minimize what they saw as a loss of revenue. B. What is Paramount’s BATNA? What is your estimate of their reservation price? Paramount was banking on the fact that Frasier was the flagpole show of NBC and its success in the time slot. If they quit NBC, both Paramount and NBC would suffer while Paramount would have suffered the most. Paramount best alternative would have been to shop the show around to other networks in the case that the negotiations with NBC broke down. Paramount however was limited in networks to promote the show to due to the shows high overhead cost and industry consolidation. Due to these circumstances I would estimate Paramount’s reservation price around 5.25 million as Paramount...
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...“ Implanted ID chip finds way into ERs, bars” By Alorie Gilbert, CNET News.com. Published on ZDNet News: January 21, 2005 The future of healthcare continues to make strides in order to improve quality and this time it comes in the form of a chip that is capable of storing information in a digital format and can be implanted into your body. Your identity, personal medical records, and other important information can go with you where ever you go and save you the hassle of looking for your wallet and remembering pertinent personal information. That chip can also monitor your vital signs and be used by others to locate you, using global positioning satellite technology, no matter where you might be. These in other words, mean that you will be a cyborg, which is part human and part machine. This leads to the discussion of ethical stand point and the broad uses of it. One must also ask themselves that will this lead to a helpful outcome in its future uses, or would you see it as a serious threat to your privacy and a potential tool for the government to gain power on individuals and for businesses to make a living out of personal life. This technology is not just in movies such as Jonny Neumonic, Cyborg, Gattica and Matrix, but is here now and nearly ready to be used. It is the new product by Applied Digital Solutions of Florida named the VeriChip. On October 12, 2004, the Food and...
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...Organization: The Tech Republic By: Mike Vignapiano Foundations for General Education and Professional Success/GEN-200 18 February 2010 Prof. Jack Rivituso The professional organizations I am interested in (and belong to) are many. I am a member in ‘good standing’ with The Computing Technology Industry Association (CompTIA), Institute of Electrical and Electronics Engineers (IEEE), Network Professional Association (NPA), Independent Computer Consultants Association (ICCA). However, my favorite organization is Tech Republic Tech Republic is a free website dedicated to issues in the world of the Information Technology (IT). It is owned by CBS Interactive and marketed alongside BNet and ZDNet (formerly ZiffNet). Once a person becomes a registered member on this site, it will allow them to receive several e-newsletters, download certain ‘White Papers’ (authoritative report or guide that often addresses issues and how to solve them), and post comments on the site. Tech Republic provides up-to-date, relevant information for those people in the IT Field. Besides the White Papers, it also provides the member with Newsletters, Blogs, Downloads, Forums, Photos, Videos, Webcasts, Software, and Training. Most of these items are all free. However, there are some items that may need to be purchase (at reduced rates) and can do so at their online Store, for...
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...Classification has always been the main source of the simplifying all of the information that has been found throughout the span of human thought. Science in its most basic from is nothing more than just a quest of knowledge “to seek what regularities there may be”(Sagan) and the existence of that knowledge is explained by classification(Foucault). Today’s society is dominated by an absurd amount of technologically powered apparatuses like: cell phones, computers, tablets, tables, cars, and the list ventures endlessly forward and like every “small step for a man, and one giant leap forward for mankind” there are repercussions(The Space Race). One of the things that changed with the evolution of technology from its primitive state to its more modern version is news; once only told by an unbiased, or at least strived to be, newscasters like Walter Cronkite(Cronkite) and people were forced to watch the whole thing until what they were really interested in came on has now turned into an extremely selective and biased way of reporting the news with outstandingly big downsides that has lead society to be harshly less informed about what is going on around them and more susceptible to having their opinion swayed with possible misclassification of news. By the end of 2010 more people claimed to be receiving their news intake from the internet than from newspapers(Featured in Social Media) and with the simplified access to ...
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...Time Warner INC. – Media Conglomerate * Founded in 1990, major operations in film, television and publishing * As of mid-2010, it was 2nd behind Disney as the world’s largest entertainment conglomerate in terms of revenue. As well as the world’s largest media conglomerate * Among its subsidiaries are; HBO, CNN, Warner Bros., AOL, New Line Cinema, Cartoon Network. * While box office sales have been rising for Time Warner, DVD sales have been declining which affects certain growth prospects and revenues. * Recent News –Announced on Thursday April 5, 2012, Time Warner Cable will bring streaming television to Android devices running the most recent version of Google's mobile operating system. Viacom Inc. – Media Conglomerate * Founded in 1971, major operations in cinema and cable television. Owned in majority by National Amusements Inc. * As of mid-2010, it is the world’s fourth largest media conglomerate * Among its subsidiaries are; Showtime, Simon & Schuster, MTV, BET, Paramount Pictures * In 2007, Viacom filed a US$1 billion legal claim against Google and YouTube alleging massive copyright infringement. Viacom lost the case. Six Flags – Amusement park operator * Founded in 1961, is the world’s largest amusement park corporation * Fifth most popular amusement park base on attendance * Owns and operates 14 properties throughout North America, including theme parks, thrill parks, water parks and family entertainment * Recent...
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