...Preparing for Conducting Business Research The Business research process involves reviewing different features of a company, its policies, procedures, employees, customers, and the market. Business research also collects and uses important information to make thorough business decisions. One of the very first steps that a company needs to do is clearly define the problem. Managers could waste time and money by analyzing information that would not benefit the managers’ resolution for the initial dilemma (Cooper & Schindler, 2011, p. 116). Management has taken notice of recent discussions and debates concerning the quality of McDonald’s menu. The focus of these discussions was on the freshness of the ingredients and how the food is prepared. This paper will give an overview of McDonald’s business research that evaluates its strengths and weaknesses while placing particular importance on how their customers view McDonald’s food choices. The problem that the McDonald’s corporation is facing is the overall appearance that the nutritional value of their menu is lacking when compared to other organizations. Currently the impression that is perceived by many customers is that flash-frozen food is not fresh and is associated with an unhealthy diet. This image is what the company is working to overcome. By providing customers with supporting information the McDonald’s corporation will be able to show the value that the company provides in its meals. The significance if this research...
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...Breaking Down the Chain: A Guide to the soft drink industry aCknowleDgments this report was developed to provide a detailed understanding of how the soft drink industry works, outlining the steps involved in producing, distributing, and marketing soft drinks and exploring how the industry has responded to recent efforts to impose taxes on sugar-sweetened beverages in particular. the report was prepared by sierra services, inc., in collaboration with the supply Chain Management Center (sCMC) at rutgers university – newark and new Brunswick. the authors wish to thank kristen Condrat for her outstanding support in all phases of preparing this report, including literature review and identifying source documents, writing, data analysis, editing, and final review. special thanks also goes to susanne Viscarra, who provided copyediting services. Christine fry, Carrie spector, kim Arroyo Williamson, and Ayela Mujeeb of ChangeLab solutions prepared the report for publication. ChangeLab solutions would like to thank roberta friedman of the yale rudd Center for food Policy and obesity for expert review. for questions or comments regarding this report, please contact the supervising professors: Jerome D. Williams, PhD Prudential Chair in Business and research director – the Center for urban entrepreneurship & economic development (Cueed), rutgers Business school – newark and new Brunswick, Management and Global Business department 1 Washington Park – room 1040 newark, nJ 07102 Phone: 973-353-3682...
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...Customer Satisfaction Research Proposal CommunnaTell Wireless Company: Team B Tammy Cech, William Frudakis, Robbie Hollingsworth RES/320 August 30, 2010 Instructor: Dr. Michele Burpeau-Di Gregorio Customer Satisfaction Research Proposal: CommunnaTell Wireless Company CommunnaTell Wireless commits to delivering outstanding customer satisfaction. The company offers quality products and services on the nation’s largest and most reliable wireless voice and 3G network, and it delivers the industry-leading customer service – online, over the phone and in-person. Recently the company has experienced an increase in complaint calls, which reported to the research team for follow-up. The design of the proposal was to determine the cause or causes of the lack of customer satisfaction. Senior Research Proposal Research Question CommunnaTell Wireless Company being the largest wireless phone company in the United States has done several new and innovating advances with-in the management of several departments. These new changes created several opportunities in the Call Centers because of higher turnover rates. Complaints from customers calling into the Call Centers rose over the last few months creating concerns over the effectiveness of training given to the new associates. CommunnaTell Wireless will conduct surveys of recent customers to the call center to determine the root cause of the recent complaints. Propose Research CommunnaTell Wireless Company will...
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...Fiscal 2009 Corporate Responsibility Report Special Note Regarding Forward-Looking Statements: This corporate responsibility report contains forward-looking statements that concern our expectations, beliefs, projections, strategies, initiatives and anticipated events. These forward-looking statements include: statements regarding the timing and method of providing updates to this corporate responsibility report and new corporate responsibility reports, our expectations regarding the future globalization of our corporate responsibility initiatives; our plan to pursue initiatives in the areas of childhood nutrition, advertising directed at children, reduction of energy, water consumption, waste and emissions production, biodiversity, chemicals and animal welfare; our intention to evaluate and study how to build more environmentallyfriendly restaurants as well as making existing restaurants more environmentally-friendly; our plans to introduce new products, including new Kids Meals; our plan to expand certain benefits, including our flextime program; our intention to continue to support minority- and women-owned suppliers; our intention to continue our work and relationships with certain coalitions and organizations on a variety of philanthropic, people and corporate governance initiatives; and the company’s intention to pursue the next steps outlined in the corporate responsibility report as well as its beliefs regarding the future positive impact of undertaking these steps...
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...Financial Disclosure Management by Nonprofit Organizations1 Ranjani Krishnan, Michelle H. Yetman, Robert J. Yetman* Eli Broad College of Business, Michigan State University, East Lansing, MI 48824. Tippie College of Business, The University of Iowa, Iowa City, IA 52240 ______________________________________________________________________________ Abstract This paper examines how nonprofit organizations respond to incentives to manage their publicly available financial information. Prior research identifies two operating ratios donors commonly use to evaluate the efficiency and effectiveness of nonprofits (i.e., the program service ratio, defined as the fraction of total expenses committed to advancing the charitable mission of the organization, and the fundraising ratio, defined as the ratio of fundraising expenses to donations revenue). Nonprofit managers have an incentive to over-report the expenses classified as program services and under-report the expenses classified as administrative and fundraising in order to improve these ratios. We examine whether nonprofits respond to these incentives, and we find evidence consistent with opportunistic cost shifting to improve the program service and fundraising ratios. Additional analysis finds that smaller nonprofits that are more reliant on donations revenue manipulate their operating ratios to a greater extent. JEL classification: M4; L3 Key words: Nonprofit organizations, earnings management, disclosure, hospitals. __...
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...Quick Scan Burger King Roos van Os & Tim Steinweg April 2008 SOMO Quick Scan Burger King SOMO Quick Scan Burger King Roos van Os & Tim Steinweg April 2008 2 SOMO Quick Scan Burger King Contents 1 2 2.1 2.2 2.3 2.4 2.5 2.6 3 3.1 3.2 3.3 3.4 3.5 3.6 3.7 4 4.1 4.2 4.3 4.4 4.5 4.6 4.7 5 5.1 5.2 5.3 5.4 5.5 5.6 5.7 5.8 6 6.1 6.2 6.3 6.4 6.5 7 7.1 7.2 7.3 8 9 Introduction ...................................................................................................................... 4 Company Profile: Burger King Holdings....................................................................... 6 Corporate Profile................................................................................................................ 6 Burger King Holdings’ corporate history............................................................................. 7 Burger King Holdings ownership and corporation structure............................................... 8 Market presence................................................................................................................. 10 Purchasing activities........................................................................................................... 11 Burger King Suppliers in the Netherlands .......................................................................... 11 CSR Sector Analysis ....................................................................................................... 13 Consumer...
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