Premium Essay

Cci Last Mile Distribution Challenge

In:

Submitted By jayesh13a
Words 1159
Pages 5
Subject: Sales & Distribution Management (SDM)
Roll No: EPGP-06-173
Name: Jayesh V Nair
Case: CCI- Last Mile Distribution Challenge

* Why should CCI invest in rural markets? What are the opportunities in rural markets for CCI? The size of the rural market is much higher than the urban market as 68.80% of the population resides in rural India. 50% of the GDP comes from rural India and the income from the rural India is going to increase substantially in future. The per capita income of the rural population is going to increase to a great extend. According to the study by McKinsey the rural household in the annual income bracket of Rs 90000 to Rs 200000 will contribute 70% of the rural contribution.
The per capita consumption of confectionery in India was as low as 20 gm, when compared to the global average of 3000 gm, Europe’s average of 6500 gm, and US average of 9000 gm. As the per capita income and population in rural India is large, there’s a lot of opportunity for CCI to grow in the rural area.
The penetration of the chocolates is very low in the rural markets so the company has a huge market in the rural India compared to urban India. The company needs to create brand awareness and brand recall in the rural India who are more price conscious. With the new marketing strategies CCI can capture an untapped market potential faster.
The increased allocation of the of the funds by the government to the rural population will enhance the spending capacity of the rural population. The potential increase in income at the hands of the rural population will increase in growth opportunity for the company.

* What were the barriers for CCI to distribute in rural markets?

It will be very difficult to understand the consumption pattern of the rural population was its very large and scattered. Without understanding the spending pattern, CCI

Similar Documents

Free Essay

Integration of Is and Business

...IS5111:Integration  of  IS  &  Business   Business  Intelligence  and  Analytics                     Abhishek  Kumar  Singh     Anbarasan  Thangapalam    R   Deepak  Chattani       Naadiya  Danapal       Ram  Vibhakar  S         [A0120022]   [A0119959]   [A0119975]   [A0119961]   [A0120054]   A  Case  study  on  Business  Intelligent  and  Analytics  Systems   in  NTUC  FairPrice   Table  of  Contents   Executive  Summary  .............................................................................................................................  3   Acknowledgments  ...............................................................................................................................  4   1.  Introduction  ......................................................................................................................................  5   2.  Business  Intelligence  in  Retail  Industry:  .................................................................................  6   3.  Combining  BI  in  CRM  ......................................................................................................................  7   3.1  Analytical  CRM  ..........................

Words: 6362 - Pages: 26

Premium Essay

Case Study

...CeeCee retail fashion case study Industry overview Over the last decade, the European clothing market has grown by almost 20% (as measured by sales revenue). However, this headline sales figure hides many of the underlying tensions involved when competing in this market sector. The clothing market has suffered from strong deflationary pressures due to the influx of `value’ retailers and intense competition. `Value’ retailers are defined as low price retailers which import low cost clothing manufactured principally in Asia. These `value’ retailers include some high street chains as well as supermarket chains that sell clothing. Generally, it is accepted that there are three tiers of clothing retailers, which are: couture houses and top designer labels high street retailers of fashion clothing `value’ retailers (as defined above) which retail at the inexpensive end of the market. There are a wide variety of retailers which compete in high street and shopping centres all over Europe (and some globally) whose prices, quality and branding varies greatly. Historically, clothing-only retailers dominated the market, taking nearly two thirds of all sales, with large department stores coming second. More recently large supermarket retailers, known principally for their grocery lines, have gained market share with a major push into non-food sales. Furthermore, in an increasingly competitive market, `value’ retailers are also growing quickly. The major force for change in the clothing retail...

Words: 8364 - Pages: 34

Free Essay

Mergers and Acquisitions

...Chapter 2: Global Outlook Will the next wave of m&a create more value? After the M&A activity slowdown of the early 2000s, the market is experiencing a new surge of mergers and acquisitions. It is largely known that in the past, two-thirds of M&A transactions have destroyed value, often resulting in abject failure. In this context, the key question today is: Will the new wave of M&A create more value than the previous one? Lessons from the past, we have tried to identify the reasons driving value creation and value destruction in M&A deals by analysing 2500 M&A transactions that took place over the past 10 years in Europe. Four lessons jump out of this study and from our experience. First, there is no statistical correlation between the value creation and the size of the transaction. However, large scale transactions (more than $1bn) tend to destroy value whereas small scale transactions (less than $50m) tend to create value. During 2004-2005 periods, for instance, small scale transactions in our sample have an average positive return after one year of 6 percent, compared to -5 percent for the large scale transactions. Furthermore, the average return weighted by transaction amount is below the average non-weighted return, which means that large scale transactions are obviously tending to destroy more value than small scale ones. In this respect, it is interesting to mentionthe existence of some country specificities regarding the average transaction...

Words: 7385 - Pages: 30

Free Essay

Flipkart

...Marketing Management- I Project Report Group- 8 Table&of&Contents& E$COMMERCE!INDUSTRY!.....................................................................................................!3! PESTLE!ANALYSIS!.......................................................................................................................!4! POLITICAL&ASPECT& ........................................................................................................................&4& . ECONOMIC&ASPECTS& ....................................................................................................................&4& . SOCIAL&ASPECTS& ...........................................................................................................................&4& . TECHNOLOGICAL&ASPECTS&...........................................................................................................&5& LEGAL&ASPECTS&.............................................................................................................................&5& ENVIRONEMNET&ASPECTS&............................................................................................................&6& Flipkart!Introduction!...............................................................................................................!7! CURRENT&HEALTH&.........................................................................................................................&7& TARGETS&....................

Words: 6699 - Pages: 27

Premium Essay

Jb-Hifi Analysis Report

...Executive Summary JB Hi-Fi is an entertainment and consumer electronics chain store, providing a range of branded home electronic products and music records. The electronic industry is experiencing growth over the last few years mainly due to the introduction of a handful of electronic gadget which captures the attention of consumer. However, this growth focused on a few products such as smart phones, tablet, and music player while the rest of the products are slowing in terms of growth. Despite competing in a broad market environment, JB Hi-Fi is able to outperform its competitor and placed them well ahead in the market gaining a large marker share. JB Hi-Fi tries to achieve its objectives of expanding its market share by adopting 3 strategies that taps on the current retailing trend. Although its strategy matches with the change in its external environment, there are several issues that affect the implementation phase of its strategic management. This issues need to be addressed in order to successfully implement its strategies. Its current strategy is working in the short run despite experiencing issue with its implementation phase. This is reflected by JB’s current performance as they are experiencing growth even in a turbulent year in 2011. Overall, beside a few issue with its implementation phase, JB Hi-Fi is working effectively towards its future strategy as well as objective. The retail industry is ever-changing and thus, appropriate strategies have to be constantly...

Words: 6196 - Pages: 25

Premium Essay

Ssm Report

...CHAIRMAN’S  NOTE               EXECUTIVE  SUMMARY                 MODULE  1:  ECONOMIC  PERFORMANCE  OF  THE  INDUSTRY     Malaysian  Economic  Performance  –  Overview  for  the  Year  2012                                                                                                   3   6   11   13     C&M  Industry  Performance  –  Overview  2012     Global  and  Malaysian  GDP  Growth       Communications  Services  Contribution  to  Growth   Bursa  Malaysia  ACE  Market  –  An  Overview  of  Licensees     C&M  Industry  Financial  Performance  Overview       Telecommunications  Companies           Broadcasters             Trends  of  C&M  Companies  Financial  Performance   Digital  Signature             C&M  Revenue  by  Services  Market  Segment     ARPU  Comparison                       Contribution  of  the  C&M  Industry  to  Bursa ...

Words: 31483 - Pages: 126

Premium Essay

Banking

... Executive Summary Islamic banking is relatively a new concept in the world. Before the inception of Islamic banking phenomenon, banks were institutes to be avoided by the millions of Muslims. Keeping aloof themselves from banking, Muslims began to loss their market in the world economy. As the competition the business world became more and more severe, businesspersons had no alternative banking premises and many of them were getting involved in the traditional banking. However, the traditional banking is based on interest, which is fully prohibited in Islam. To overcome this problem, Muslim scholars, philosophers, economists etc. were thinking to establish a new interest-free banking structure right from the 1940’s. At last, they succeeded to formulate an appropriate Islamic banking structure. Many previous studies have been done in this regard. Islam is a complete code of life. It does not allow anything to be done in unislamic. So Islamic banks do not give more importance only on earning profit but also try to ensure...

Words: 16926 - Pages: 68

Premium Essay

Internship Report on Ibbl

... Executive Summary Islamic banking is relatively a new concept in the world. Before the inception of Islamic banking phenomenon, banks were institutes to be avoided by the millions of Muslims. Keeping aloof themselves from banking, Muslims began to loss their market in the world economy. As the competition the business world became more and more severe, businesspersons had no alternative banking premises and many of them were getting involved in the traditional banking. However, the traditional banking is based on interest, which is fully prohibited in Islam. To overcome this problem, Muslim scholars, philosophers, economists etc. were thinking to establish a new interest-free banking structure right from the 1940’s. At last, they succeeded to formulate an appropriate Islamic banking structure. Many previous studies have been done in this regard. Islam is a complete code of life. It does not allow anything to be done in unislamic. So Islamic banks do not give more importance only on earning profit but also try to ensure...

Words: 16926 - Pages: 68

Free Essay

Radio Frequency (Rf) Interference Analysis and Optimization

...Radio Frequency (RF) Interference Analysis and Optimization By Farhana Jahan ID: 061-19-342 Md. Rafiqul Islam ID: 061-19-370 Md. Mohibul Hasan ID: 061-19-373 A thesis report presented in partial fulfillment of requirements for the degree of Bachelor of Science in Electronics and Telecommunication Engineering Supervised by Mohammed Humayun Manager (Network Department) ADVANCED DATA NETWORKS SYSTEM LIMITED Red Crescent Concord Tower (19th floor) 17, Mohakhali Commercial Area, Dhaka-1212 Department of Electronics and Telecommunication Engineering DAFFODIL INTERNATIONAL UNIVERSITY October 2009 i APPROVAL PAGE This thesis titled „Radio Frequency (RF) Interference Analysis and Optimization‟, Submitted by Md. Rafiqul Islam, Md. Mohibul Hasan and Farhana Jahan to the Department of Electronics and Telecommunication Engineering, Daffodil International University, has been accepted as satisfactory for the partial fulfillment of the requirement for the degree of Bachelor of Science in Electronics and Telecommunication Engineering and approved as to its style and contents. The presentation was held on 19th October 2009. Board of Examiners Mr. Golam Mowla Choudhury Professor and Head Department of Electronics and Telecommunication Engineering Daffodil International University ---------------------(Chairman) Dr. M. Lutfar Rahman Dean & Professor Faculty of Science and Information Technology Daffodil International University ---------------------(Member) A K M Fazlul...

Words: 18928 - Pages: 76

Premium Essay

Porter

...The Industry Handbook http://www.investopedia.com/features/industryhandbook/ Thanks very much for downloading the printable version of this tutorial. As always, we welcome any feedback or suggestions. http://www.investopedia.com/contact.aspx Table of Contents 1) The Industry Handbook: Introduction 2) The Industry Handbook: Porter's 5 Forces Analysis 3) The Industry Handbook: The Airline Industry 4) The Industry Handbook: The Oil Services Industry 5) The Industry Handbook: Precious Metals 6) The Industry Handbook: Automobiles 7) The Industry Handbook: The Retailing Industry 8) The Industry Handbook: The Banking Industry 9) The Industry Handbook: Biotechnology 10) The Industry Handbook: The Semiconductor Industry 11) The Industry Handbook: The Insurance Industry 12) The Industry Handbook: The Telecommunications Industry 13) The Industry Handbook: The Utilities Industry 14) The Industry Handbook: The Internet Industry Introduction Industry analysis is a type of investment research that begins by focusing on the status of an industry or an industrial sector. Why is this important? Each industry is different, and using one cookie-cutter approach to analysis is sure to create problems. Imagine, for example, comparing the P/E ratio of a tech company to that of a utility. Because you are, in effect, comparing apples to oranges, the analysis is next to useless. In each section we'll take an in-depth look at the different valuation techniques and buzz words...

Words: 25936 - Pages: 104

Free Essay

Digital India

...DIGITAL IND IA Presentation-I Digital India A programme to transform India into a digitally empowered society and knowledge economy DIGITAL IND IA What is Digital India?     Digital India is a Programme to prepare India for a knowledge future. The focus is on being transformative – to realize IT + IT = IT The focus is on making technology central to enabling change. It is an Umbrella Programme – covering many departments.  It weaves together a large number of ideas and thoughts into a single, comprehensive vision so that each of them is seen as part of a larger goal.  Each individual element stands on its own. But is also part of the larger picture.  It is coordinated by DeitY, implemented by the entire government – both at the Centre and State.  The weaving together makes the Mission transformative in totality  The Programme:      Pulls together many existing schemes. These schemes will be restructured and re-focused. They will be implemented in a synchronized manner. Many elements are only process improvements with minimal cost. The common branding of programmes as Digital India highlights their transformative impact. DIGITAL IND IA Vision of Digital India Centered on 3 Key Areas • Digital Infrastructure as a Utility to Every Citizen • Governance & Services on Demand • Digital Empowerment of Citizens DIGITAL IND IA Vision Area 1: Infrastructure as a Utility to Every Citizen • High...

Words: 13064 - Pages: 53

Free Essay

Prospectus

...LIMITED 10 DECLARATION BY THE ISSUE MANAGER ABOUT THE APPROVAL FROM SECURITIES AND EXCHANGE COMMISSION FOR ANY MATERIAL CHANGES 10 DUE DILIGENCE CERTIFICATE OF THE ISSUE MANAGER 12 DUE DILIGENCE CERTIFICATE OF THE UNDERWRITER(S) 13 3. RISK FACTORS & MANAGEMENT’S PERCEPTION ABOUT RISKS 14 EXTERNAL RISK FACTORS 14 INTERNAL RISK FACTORS 17 4. ISSUE SIZE AND PURPOSE OF PUBLIC OFFERING 19 IPO SIZE AND ISSUE PRICE 19 USE OF IPO PROCEEDS 19 5. INFORMATION ABOUT THE COMPANY 20 PROFILE OF HAMID FABRICS LIMITED 20 NATURE OF BUSINESS 21 PRINCIPAL PRODUCTS AND SERVICES 21 PRODUCTS/SERVICES THAT ACCOUNT FOR MORE THAN 10% OF THE COMPANY’S TOTAL REVENUE 22 ASSOCIATES, SUBSIDIARY/RELATED HOLDING COMPANY AND THEIR CORE AREAS OF BUSINESS 22 DISTRIBUTION OF PRODUCTS AND SERVICES 22 COMPETITIVE CONDITION OF BUSINESS 22 SOURCES AND AVAILABILITY OF RAW MATERIALS AND PRINCIPAL SUPPLIERS 23 SOURCES OF AND REQUIREMENT FOR POWER, GAS AND WATER OR...

Words: 18157 - Pages: 73

Free Essay

Newborn Health

...U.N. Commission on Life Saving Commodities for Women and Children: Country Case Studies May 2012 This is a working document. It has been prepared to facilitate the exchange of knowledge and to stimulate discussion. The findings, interpretations, and conclusions expressed in this paper are those of the authors and do not necessarily reflect the policies or views of the United Nations Commission on Life-Saving Commodities for Women and Children or the United Nations. The text has not been edited to official publication standards, and the Commission accepts no responsibility for errors. The designations in this publication do not imply an opinion on legal status of any country or territory, or of its authorities, or the delimitation of frontiers. Contributors and Acknowledgements Sarah Blake,1 Aubrey Cody,1 Anjali Kaur,1 Nejla Liias, 1 Christopher Lindahl,2 Emily Bell,1 Julie Kragh,1 Jessica Mack,1 and Kristin Cox Mehling1 served as researchers and authors of this working paper. The authors would like to thank the following individuals for their contributions to the development and conceptualization of these case studies: Oliver Sabot Hans Hogerzeil Patricia Mechael Catherine Taylor Kanika Bahl Julia White Kabir Ahmed Mark Young Renee van de Weerdt Deborah Armbruster Jennifer Lockwood-Bergeson Michael Mbizvo Clinton Health Access Initiative Groningen University mHealth Alliance PATH Results for Development Institute UN Secretariat UNFPA UNICEF UNICEF USAID USAID WHO ...

Words: 60793 - Pages: 244

Premium Essay

Economics

...CONTENTS Preface. 23 SECTION - I Basic Issues in Economic Development 1. Economic Development and Under Development. 27 — Introduction — What does Development Mean — Economic Growth and Economic Development — The New View of Economic Development • Development as a Multi-dimensional Process • Three Core Values of Development — Development, Freedom and Opportunities — Human Development • Sustainable Human Development • What Makes Development Unsustainable? • Policy for Sustainable Development — Human Development Index — Progress and Setbacks in Human Development • Advances in Human Development—A Global Snapshot • The Limits to Human Development `• The End of Convergence? • India—A Globalization Success Story with a Mixed Record on Human Development — National Human Development Report - 2001 • Indicators — State of Human Development in India • State Level 2. The Environment and Development. 46 — Introduction — The Basic Issues • Sustainable Development and Environmental Accounting • Population, Resources, and the Environment • Poverty and Environment • Growth versus the Environment • Rural Development and the Environment • Urban Development and the Environment • The Global Environment — Consequences of Environmental Damage — The Indian Case • Consequences...

Words: 57754 - Pages: 232

Premium Essay

Creative Clusters and Innovation

...Research report: November 2010 Creative clusters and innovation Putting creativity on the map Caroline Chapain, Phil Cooke, Lisa De Propris, Stewart MacNeill and Juan Mateos-Garcia Disclaimer This work contains statistical data from ONS which is Crown copyright and reproduced with the permission of the controller of HMSO and Queen’s Printer for Scotland. The use of the ONS statistical data in this work does not imply the endorsement of the ONS in relation to the interpretation or analysis of the statistical data. This work uses research datasets which may not exactly reproduce National Statistics aggregates. Copyright of the statistical results may not be assigned, and publishers of these data must have or obtain a licence from HMSO. The ONS data in these results are covered by the terms of the standard HMSO ‘click-use’ licence. Creative clusters and innovation Putting creativity on the map Foreword No one doubts the economic importance of the creative industries to the UK. At 6.2 per cent of the economy, and growing at twice the rate of other sectors, they are proportionately the largest of any in the world. But there is some evidence that the UK’s creative industries support innovation and growth in other parts of the economy too. The significance of these spillovers has only recently begun to be examined rigorously. And we know next to nothing about their geographical dimensions. This gap in our understanding is what NESTA set out to address in Creative Clusters...

Words: 26101 - Pages: 105