Case Study 1 Business Problem-Solving Case Soundbuzz’s Music Strategy for Asia-Pacific
Question 1
Analyze Soundbuzz and its business strategy using the competitive force models. What strategies did it develop for dealing with competitive forces?
Answer
The competitive force models have four concepts which are new market entrants, substitute product and services, suppliers and customer. Soundbuzz company in term of product and service, they improving their service by create the technology that is MP3 player format which allowed them able selling music in their website. Soundbuzz also started to threat the music video contents which never treated online before; they launched ISPS Billing System which is convenience customers for doing the payment when bought the product on their website. In term of concept of the customers, Soundbuzz face and responded to situation when B2B Model which is already abandon, because they found that customer behavior are seeking to download music freely and make much margin when launch B2C Model, so their change other alternative business as their customers.

Question 2
What are the critical elements for an online music service? Using the value chain model, analyze Sondbuz’s business processes.
Answer
Administration and management Online and Mobile Music Company

Technology Independent record label ( content is secured by using digital right in management consisting web server and media server ), source from local.

Procurement Internet and finance industries

Inbound Logistic
Operation
Sales and Marketing
Service
Outbound Logistic
-Mobile Music Company
-Headquarters in Singapore has more than 750,000 tracks and 500,000 mobile music derivatives in database.
-Source form about 60 local and independent record labels.
-Internet
-Finance Industries
-Partnership
-Download Music (MP3 Format )
-Operate