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Cdit Retail

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Submitted By Krishnendu
Words 964
Pages 4
Croma creating CDIT retail 2.0
Feb - 11, 2014
Croma, owned by Infiniti Retail Limited, took the CDIT market by storm with its megastores and zip stores. Franchise India Media caught up with Ajit Joshi, CEO, Infiniti Retail Croma to know the success story of the company.

Croma, owned by Infiniti Retail Limited, took the CDIT market by storm with its megastores and zip stores. Franchise India Media caught up with Ajit Joshi, CEO, Infiniti Retail Croma to know the success story of the company.

Franchise India Media (FIM): How has the journey been for Croma since the inception?
Ajit Joshi (AJ): For Croma, the three years of existence have been a great period of growth and expansion. We are now serving the Centre for Development of Information Technology (CDIT) needs of millions of consumers through 43 stores in 10 cities. We are growing in terms of size, reach and turnover. Our growth rate so far is more than 50 per cent in terms of turnover and we have aggressive plans for the coming years.

FIM: What are the various store formats of Croma?
AJ: We have two retail formats Croma Megastores and Croma Zip Stores. Croma Megastores are large format stores ranging from 15,000 -20,000 sq. ft, well-planned and designed for world class in-store experience and backed by robust after-sales service. There are stores in Mumbai whose size range between 15000 - 22000 sq.ft. The store in Bengaluru is spread over an area of 22,000 sq. ft. The size of Croma Zip varies from 2500 to 6000 sq. ft housing select range of electronics and accessories, particularly at airport terminals.

FIM: What kind of product assortments are there at these stores?
AJ: There are LCD TV, home theatre system, DVD systems and gaming consoles besides other white and brown goods. We also have the broadest range of IT products including all major brands for laptops and mobile phones. Over the last few

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