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Cedar Fair Case Study

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Cedar Fair provides a unique and immersive entertainment experience each time their customers visit the park. Their success is mainly attributed to its resources and capabilities. Their key sources are their combination of world class thriller rides, family oriented attractions, and their resort facilities adjacent to their core properties. Since theme parks have to maintain their attendance levels to generate revenue, Cedar Fair is continuously working on innovative ideas to attract a larger customer base. These ideas include adding new rides, seasonal events, fun food offerings at all of its parks, and introducing upgraded restaurants and catering areas which provide opportunities to extend the length of a guest’s stay. These facilities

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