Assalamualaikum,
Firstly, I would like to express my gratitude and thank to Allah S.W.T. because of His permission, this assignment has successfully completed. I would like to take this opportunity to express my highest appreciation and thanks to those concerned.

My thanks and gratitude are dedicated to my lecturer, Miss Normala binti Mohd Hassan who has given me a lot of guidance, encourage, suggestion and support while he was teaching this subject and while I was conducting this research.

Next, I would like to thank my parents, who are always willing to supports me all the way until I completed my assignment. I would also like to thank all my friends and classmate, who are willing to give information in order to help me to finish my assignment.
Thank you.

As the marketing manager of Celcom Axiata Berhad, I have to prepare a task where I have to prepare a report about the consumer and business buyer behavior in Malaysian market. All the information had been briefed by the Chief Executive Officer of the company. I had compiled all the information that related to the survey in the Celcom.
The activities are involved with the survey on the Celcom market before and identifying the market for the Celcom on the future plus with the buyer behavior for the Celcom product. Besides that I also survey about the marketing environment on the Celcom product and the scope is more to the consumer market and business market. Then, I do surveyed on the segmentations in Celcom and how it being segmented and identify the target market for the Celcom product. With the ideas n marketing, I also surveyed on the marketing strategy that Celcom used.
The objective of this report is to clearly look out the Celcom market in Malaysia whether it is good or not to be market in Malaysia. And with the survey that had been made, I can find the solutions and do improve the quality of