...Children’s Perspective ……………………………………………………………………………………………………………………..... 5 Cell Phone Companies’ Perspective ………………………………………………………………………….……………..………... 6 Figure 2: Two Examples of Cell Phones Designed for Kids...….……………………………………..………... 6 Child Advocates’ Perspective …………………………………………………………………………………………………………….. 8 Parents’ Perspective………………………………………………………………………………………………………………….…….... 8 Figure 3: Survey Questions …….………………………………................................................................. 9 Recommendations …………………………………………………………………………………………………………………………... 10 Figure 4: Teen Cell Phones and Smartphones Ownership …………………………………..……………….. 11 References ……………………………………………………………………………………….………………..……..…………………….. 14 Appendix …...……………………………………………………………………………………………………………….…….…………….. 16 Case Analysis Children: The Final Frontier . . . For Cell Phones It is difficult to exist in today’s society without being influenced by the dramatic increase of the technology use and especially the use of cell phones. The cell phone market is becoming more saturated and competitive. Thus, marketers tend to look for new segment groups, study them, and eventually influence their decisions. Due to the rise reliance on technology, much of the communication between teens occurs through the digital use, particularly through their cell phones and smartphones. More than 65% of American preteens have their own cell phones. (Solomon, 2011)...
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...Professor Erickson English 1301 December 8, 2013 Tweens: Ten Going on Sixteen When children are first born they are as innocent and as precious as jewels. Their parents never think for a minute that my child is going to be imperfect or going to grow up too fast. In today’s society children are growing up at a very rapid rate. Kay S. Hymowitz wrote a story on young children growing up before their years. Hymowitz story is titled Tween: Ten Going on Sixteen. In her story it is very accurate and very effective about today’s children. There are many different reasons on why children grow up so fast and the influences that surround them. Hymowitz story Tweens is very effective about many reasons but mainly because of the celebrity influence and media, the people they hang out with are twice their age, and also because they’re put in a forced upon situation. To begin with, in the story Tweens it addresses how young children grow up faster because of the celebrity influence and media. It states that generally children from the ages of 8-10 years of age are in the mind set of 13-16 year old teenagers. (Hymowitz Pg. 3.) The media’s influence on children now and days are horrific. It sucks to say but there is a sense of media that targets toward little girls that sucks them into a more advanced type of lifestyle. Children cannot be little kids anymore and enjoy that time because of the media. The media and the celebrities are always in the spot light and are all about high fashion...
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...brand image over recent series of recalls * Losing control of their products and company image due to the outsourcing of their manufacturing to third party overseas manufacturers * They have little pricing power due to heavy reliance on Wal-Mart and Target * Keeping children’s interest when they are growing into the tween demographic. * Opportunities * Online and Video Game Market * Barbie retail store * Social Media * Create new alliances with other companies to help market products * Changing focus from traditional toys (Barbies/Hot Wheels) to electronic toys * Moving production from china back to the United States or a more sustainable country * Threats * Decreasing demand for toys * Economic recession * Raising oil prices * Children are outgrowing toys at an earlier age * MGA Entertainment Inc. Criteria: 1) Long term profitability (10) 2) Rebuild customer trust in product safety (10) 3) Relative time to implement (8) 4) Cost to implement (8) 5) Sustain competitive advantage (7) 6) Appealing to tween...
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...The credit card world is changing along with the 21st Century and leading the way is American Express (AmEx) by offering a first-of-its-kind innovation by partnering with four external environment television networks. The four ways AmEx is externally reaching diversity is through a T-Commerce Program with FOX Broadcasting Company, NBCUniversial & Zeebox, BrightLine, and Shop Small Provincetown (Forbes). AmEx is strengthening their clients’ shopping experience at their fingertips, with access to purchasing items on phones and computers, which also includes thirty-second commercials launched across all gaming consoles, tablets, telecom companies’ satellites and cable to reach their diverse consumer ("America Express News: Press Release.", 2012).. Targeting ranges from mothers and teens to Hispanics, members of the LBGT (lesbian, gay, bisexual, and transgender) community and many other diverse groups of people (Forebs). AmEx is reaching the people who drive their company forward by finding out who has more pull in the purchase decisions made in a particular household. They also analyze how certain age groups purchase their merchandise, how to advertise to those who need support in purchasing a product, and more importantly partnering and sponsorships with Human Rights Campaign (Forbes). Through the partnership with the four companies, AmEx helps to reach their consumers more easily, and make purchasing more accessible. Partnering with a broadcasting company opens many...
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...Anita Welty-Buote Mr. Maxam English 101 7 May 2012 Saving our Kids from the Bully Bullying has been around for as long as people have, if you asked around most people have some memory of a bully intimidating them or making fun of them. For most, bullying happened at school, but it can happen at any time in one’s life. Advances in the internet and technology have brought about some positive changes in our lives. However, in the technical world that we live in today with our kids having access to cell phones and the cyber social media, it has turned into a deadly form of bullying known as cyber bullying. Like traditional bullying, many people think that cyber bullying is not a big deal. Many feel that it is just a part of life that needs to be dealt with. However, cyber bullying is something that should concern everyone. There are far too many children suffering from the effects of cyber bullying and as a society we all need to take steps to ensure our children are safe. No child should have to face the type of harassment that causes them to suffer feelings of depression, isolation, low self-esteem, humiliation, anxiety, and thoughts of suicide. Cyber bullying has some rather unique characteristics that are different from traditional bullying: * Anonymity As bad as the "bully" on the playground may be, he or she can be readily identified and potentially avoided. On the other hand, the child who cyber bullies is often anonymous. The victim is left wondering...
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...positive way. Sometimes, Students use these social media tools in their studies also. They talk about their lectures, subjects or a single topic of their syllabus with their campus community groups. Many of teens, youth but also adults also use it. Many of them don’t know how to use it safe. Over the past few years, social media networks have become one of the most popular applications on the internet. Social networking sites attracts youth, teens specially students towards them. While chatting and talking to friends, students forget about the time. Somehow, it is wastage of time, by saving that time students can learn more by studying. Social media is just like a trap for students as students get so much involve in it. For some teens and tweens, social media is a primary way to interact socially. In spite of gathering and going out with friends, students prefer social media to contact and make fun with...
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...Best Buy Mobile | Marketing Plan Final Draft | Best Buy | | Yolanda Scott | 2/24/2013 | | Table of Contents 1.0 Executive Summary……………………………………………………………………..Page 4 2.0 Situation Analysis (Overview) ……………………..………………………………....Page 4-5 2.1 Market Summary……….………….……………………………………………........Page 5-6 2.2 SWOT Analysis..……………………………………………………………………...Page 6-7 2.3 Competition……………………………………………………………………….......Page 7-9 2.4 Product (Service) Offering…..……………………………………………………….Page 9-10 2.5 Keys to Success…………….………………………………………………………Page 10-11 2.6 Critical Issues…..………...…………………………………………………………….Page 11 3.0 Marketing Strategy..…...…………………………………………………………..Page 11-12 3.1 Mission…………………….…………………………………………………………..Page 12 3.2 Marketing Objectives……….………………………………………………………Page 12-14 Table of Contents Cont….. 3.3 Financial Objectives…….…………………………………………………………Page 14-15 3.4 Target Markets………………………………………………………..……………….Page 15 3.0 Marketing Strategy (Overview)…………………………………………………..Page 15-16 3.5 Positioning…….........................................................................................................Page 16-17 3.6 Pricing Strategies…………………………………………………………………...Page 17-19 3.7 Marketing Attack Strategy……………………………………….…………………Page 19-20 3.8 Marketing Research……...……………………………………………………........Page 21-22 4.0 Controls………………………………………………………………………….……..Page 22 4.1 Progress Milestones……………………………………………...……………….Page 22-23 4.2 Marketing...
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...tremendous pressure to go along with the crowd and be like everyone else. Most teenagers don't want to stand out as being different. Everyone wants to fit in. Peers can be a positive influence, too. Positive peer pressure can make a teen feel like he should join a sport or a youth organization because a group he admires is doing it. Fifteen years ago when I was a teen peer pressure was an issue, as it continues to be today. But, today’s youth face more challenges when it comes to being involved in peer pressure. Kids today are facing online bulling through social networking media such as Facebook, Myspace, Titter and Instagram. They are also facing peer pressure through cell phones and text messaging which were not as prevalent when I was a teen. I think that in today’s society the Peer Pressure 3 internet and cell phones are having...
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...Stay In Touch Software INTRODUCTION In today’s world, with so much information being constantly updated and peoples desire to access this information where they want to has created a demand for a new visionary technology which is fast, convenient and more important up to date. As the movement away from printed media increase and the explosion of PDA devices into the market, there is potential for a new company to link the media world with wireless technology. A new innovative software allowing users to subscribe to the most up to the minute information in an easy user friendly fashion and directly on a piece of hardware that is essential in everyone’s lives, is exactly the answer. I write to you today, The New AT&T, the leading cell phone provider with the most international capabilities to ask that you consider funding our SIT software (stay in touch), which in turn will be implemented on your PDA hardware devices. Our SIT software compatible with your PDA device will enable users to view the most instant and accurate information of newspapers, magazines, bloggs and specialty media sources from all around the world. To this end, I will argue that in the future this technology will offer a powerful tool for individuals that want multiple sources of information from around the world that is easily presented on the hardware device they already own. Being well aware that there are other concepts similar to ours that already exist, we will support our vision by applying concepts...
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...to get a like or a comment on a photo. Just so then can feel good about themselves and think that there popular. I think everyone is trying to fit in. Sexting is Nothing to LOL About Summary: The author has a good point throughout this article. Sexting can cause a lot of problems. It can cause people to get in trouble and maybe go to jail. People should not sext. It’s not good, it can be a form of cyber bullying. If someone get a hold of a picture they can send it to everyone they know. This is and can be a form of bullying. There are kid’s sexting and their parents don’t know. The parents should be more involved in the kid’s life and teach them what they should and should not do. Their parents just et them do what they want on their phones but don’t know what they are doing and that is can cause them to get in serious trouble point in this article. Reaction: I think the author made...
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...Blackberry Cell phones have been an established brand and product offering on a global scale by Research in Motion (RIM). Research in Motion (RIM), a global leader in wireless innovation, revolutionized the mobile industry with the introduction of the BlackBerry® solution in 1999. BlackBerry products and services are used by millions of customers around the world to stay connected to the people and content that matter most throughout their day. Research In Motion Limited, (2013) RIM directly competes with several Smartphone companies like Apple, Nokia, and Google’s Android for market share. RIM’s product offerings include the same product that Apple, Nokia, and Google offer the consumer. The BlackBerry product line includes the BlackBerry® PlayBook™ tablet, the award-winning BlackBerry Smartphone’s, and software for businesses and accessories. Research In Motion Limited, (2013) RIM’s blackberry devices were well known for their security and reliability as an email device. The demographics of the current Blackberry target market is composed of mid to upper class buyers aged 30-55 in the professional, executive, and industrial segments. Blackberry devices served the business world with a sturdy, reliable device that offered the business consumer a device that performed many types of business functions. One of these functions was the ability to read, edit, save, and email Microsoft Office formats. They were also not priced or developed for the everyday cell phone user...
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...Interview Assignment Atlantis Paradise Island, Bahamas January 30, 2013 Odette Mayet, Assistant Guest Service Manager I chose to do my report on Atlantis in the Bahamas because it is the most amazing resort I have ever seen. It is a mega resort located on a beautiful white sand beach with an endless amount of things to do. My dad and I stayed here last November and had a fantastic vacation. We were even lucky enough to get a tour. When I called to do the interview, Odette Mayet was pleased to hear about my vacation and was happy to help me out. What is your title? What does your job entail? I am the Assistant Guest Service Manager. I work closely with the Guest Service Manager in making guests feel comfortable and welcome. We are also responsible for organizing, supervising and motivating our staff. How long have you been in the field? Did you take any training or schooling? I have been in the field for over thirty years. I studied at a hotel training school for two years. What do you like about the industry? My favorite part is watching guests have the time of their lives while making memories that will last forever. I also get to meet a lot of people on a daily basis. Many celebrities come through here too. What are your greatest challenges? It is hard to please everyone. I hate seeing unsatisfied guests. Issues come up every day and it’s my job to fix them. I also often have to work long and undesirable shifts. Who is your target market? Originally when...
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...t’s that time of year again. Soon we’ll be trading beach days for school days and once the shiny freshness of the first few days of school wears off, it will be time to get down to business. Particularly for students heading to middle school or high school, the homework assignments become tougher, workloads get heavier and staying ahead of the curve becomes more of a challenge. As a parent, you may ask, “What is the ‘secret behind the A’?” While having effective study skills may be overlooked on the academic journey, we’ve seen this be the tipping point in making good students into great students. Here are 10 good study habits for your tween or teen to help set him or her up for a productive school year. 1. Get Organized. Between homework, tests and extracurricular activities, it’s all too easy for things to slip through the cracks. A planner can help your child keep everything organized and students should write down assignments, appointments and to-do lists. Ask him or her to review items in the planner at both the beginning and end of the day to stay on track. 2. Know the Expectations. Students shouldn’t have any surprises when it come to how and what they will be graded on. By middle school and high school, most teachers will provide a course outline or syllabus, which can serve as a guide for the semester. If expectations aren’t clear, don’t wait until a bad report card comes in the mail. Your student should feel comfortable approaching teachers with...
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...Introduction3 Company Overview4 Current Target Market; Benefit Segmentation4 Identification of New Target Market6 Focus Group Research7 Analysis of New Target Market10 Common Consumption Behaviors10 Target Market Decision Making Process12 Product Modifications and Recommendations14 Works Cited19 Blackberry Introduction Research in Motion, the forefront of enterprise mobile communications in this decade was founded with the business professional in mind. Founded in 1984 the company was based off a product called Blackberry. Charging a fee for a pager like device, they soon moved with the world as smart phones began falling into the laps of business professionals across the globe. RIM offers a wide variety of Blackberry products and services that include wireless technology to deliver simple, mobile communications, and access to time-sensitive information including email, phone, SMS messaging, internet and intranet-based applications. The company...
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...of life with teenagers. With websites like facebook, twitter, linked in, and myspace we can update everything we do day to day in a matter of seconds. We can also post pictures, tell who are with us, and inform people of our location. These are all excellent things if they are used in the positive light of social networking, but how often are they not? Teenagers are now using these sites to harass and bully peers online. They also leave doors open for adult predators and identity theft. There has been research on the effects of social networking in teens that closely link them to low grades, psychological and social problems, and not being as active which leads them to being overweight. Statistics show that about 75% of teenagers have cell phones, which raises the question “Are we aware of what our teens are posting online”? There are many pros to our children using social media but we as parents have a duty to protect them. We must be good role models and be aware of privacy issues and concerns. There are advancement’s in today’s technology that make it easy for our children to network and stay in touch with their peers. Children who are not likely to socialize the traditional way because of shyness and social anxiety can use their PC’s to communicate with others. Children that have disabilities that prevent them from going out are still able to keep in contact with the outside world. Kids join groups with kids that have similar lifestyles and interest. They can converse with...
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