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Cellular Warfare: Competing for the Highest Bid & Technology

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Cellular Warfare:

Competing for the Highest Bid & Technology

(Investigating Stock Quotes & Financial Positing)

By:
Odettia A. Newsome

FIN 534
Financial Management
Quarter: Summer 2007
Instructor: Dr. Brian Cornforth

Cellular Warfare: Competing for the Highest Bid and Technology

Cellular companies are constantly competing for the high number in sales and the latest advances in technology. In order to do this they must find their target market and offer them new and inventive ways to accommodate their lives in order to make it easier for the average consumer. Once this is defined, they must then again fine inventive ways to persuade their audience that what they have to offer is better then their competitors. How this is accomplished is by offering features such as text message and rate plans, data plans and equipment insurance for their devices or phones. Upon mastering this marketing advertisement, the sales for these companies reflect how well they are doing with in that particular market. Thus giving the investor an over all view of how their company is performing on a finical standpoint nationwide for companies such as AT&T, Verizon, Sprint, & SunCom. In order to have a clear understanding, we will look at four companies and where they stand on the finical standpoint.
AT&T is one of the largest cellular companies advertising the “The Largest digital and data network” reassuring their market that they are getting the best service with the “Fewest dropped calls”. AT&T, Inc. provides telecommunication services and products to residential, business, & governmental customers in the United States and internationally. Its services include local exchange services, long-distance services, wireless communications, data/broadband & Internet services, managed networking, wholesale services, directory advertising and publishing, & sale of telecommunications equipment. (1) The review of their income statements form December 2002 to December 2006 they have an estimated increase in their total revenue of 27%, up from 11% in December of 2005. This shows that the company is doing fairly well on just by reviewing their numbers against their competitors Qwest Communications Int., Sprint Nextel Corp., and Verizon Communications Inc. Their debt to income ratio is not on a strong stand point. The company over all debt over powers their total net income by 15%. This is due to the high churn that the company experience when customer take their accounts and business to other competitors. The company cash flow statement tells a different story. The cash flow statement shows the company is spending more than what they are brining in. AT&T long term debt gives the impression that the company is spending more than what they are bring in. This could be the result of to the company over all change from Cingular ® in 2006. The company is spending more to upgrade their retail stores, cross train their employees and changing their over all image. With this change it is apparent that the change has a huge effect on their over all stock for the company.
On a competitive scale, AT&T has the lead in market capital, the largest number of employees, operator margins and in quarterly revenue growth. This could give the company the upper hand over the competitors. The question becomes will the company increase their stock options, and their revenue potential with the new merger and will the company end of the year reports show improvement or an decline with the new stock options.
Verizon reports have a better out look on their profit options & standpoint. Their over all total revenue increased by 8.5% from December 2004 to December 2006. This in turn gives the company a strong gross profit of $53,150,000 for the year of December 2006. (2) Verizon balance sheet statement shows that the company does not have as much acquired debt as AT&T stating that the company is spending their funds but allocating the dividends in a resourceful manner. Verizon’s long term debt has decreased by 24% from December 2004 to December 2006 and the total debt dropped from $53,270 million in December 2004 to $36,361 million in December 2006. Noting the company is controlling their long term debt ensuring that the company as a hole pays what is owed to its lenders.
The company’s cash flow statement indicates there is a fluctuation with their books over the past few years. An unsteady balance could indicate there may have had some inconsistency in their over all profit and revenue. The company may have a dip in sales or acquired more debt during that time frame to the point of the inconsistency in their cash flow statement.
Sprint Nextel Corporation statements as well remark the same as AT&T and Verizon. The total revenue for Sprint in December 2006 was $41,028 million where as in December 2002 was documented as $26,679 million. That is almost a 50% increase with in the four year time frame. This alone indicates the company as a whole is doing will with the entire services they offer to their consumer market. From personal, business, home services and wireless networks, the company is generating more than enough profit to offer great amounts of shares in stock to their employees and outside share holders.
The total assets for this company look fairly well over the past years. From a finical stand point the company has an equal balance in assets & liabilities. Their long term debt has increased over the past few years indicating that the company has inquired more debt than previous years. This could be due to the increase in technology & product development. The over stock for the company shares is doing fairly well. The share holders trading stocks are content with the buying & selling shares among the company & outside stock holders. Buying & selling stocks have increased by 9% with in the past few years which has increased the company’s profits by as much as 23%.
SunCom over all revenue has not increased by much over the years. This may be due to lack of sales & current account holders leaving their carrier to join others. The company’s operating lost has increased tremendously by as much as 64% from 2004 to 2006. The company’s total assets appear weak as well. The company has been losing money over the past few years causing their assets to decrease over time. The only way the company will be able to increase their over all revenue and assets is to reevaluate their books to see where they need improvements in their financial stand point & and well as their marketing setup.
For the company’s assets to be on the low side, their debt is unusually high as well as their liabilities. This could be that the company has taken on more than what they can afford to pay out. This may be due to the drop in sales & the company trying to compensate for what they are losing because of it. This is all affecting their stock potential in a tremendous way. When it time to pay out to their stock holders, the company my not have enough capital to pay out to dividends to the share holders. The company’s retained earnings have more than doubled with in the last year alone.
The cash flow statement shows more of the same information. The company is showing in the negative for their net income. This also may be due the high turn over rate of consumers leaving their company to join others. Over all the stock option for SunCom is doing fairly well but the bottom line are the books for the company. The according to the analyst opinion the company stocks are not holding as strong as they use to a few years ago. The company’s average estimated average for their stock is less than two dollars per share and it appears to be decreasing as more time goes by.
Stock wise this company can not compete with the other national corporations judging by the books and the current stock options. SunCom will need to evaluate their marketing strategy to see what areas need the most scrutiny over the rest & to devise a plan oh how to increase the over all value of their stock option in order to gain & retain their earnings & shares.
These companies over all have stock options that any one person could invest in as person or to gain by chance. Each company should be weighed heavenly & checked on all levels to ensure the investor is not making a hasty decision when investing their money into their stock options. Each company should take the time to revamp their own options in how their money is dispersed among their books to ensure that there is no extra money that is being used for non necessary funding. Any one of these companies will be a good choice to invest in, just as long as the investor is aware of what the company is spending their time & money on now & in the near future.

References

Reuters Online (2007), AT&T, Retrieved August 12 & September 1, 2007, from http://stocks.us.reuters.com/stocks/overview.asp?symbol=T

Reuters Online (2007), SunCom, Retrieved August 12 & September 1, 2007, from http://stocks.us.reuters.com/stocks/overview.asp?symbol=TPC

Reuters Online (2007), Verizon, Retrieved August 12 & September 1, 2007, from http://stocks.us.reuters.com/stocks/overview.asp?symbol=VZ

Reuters Online (2007), Sprint, Retrieved August 12 & September 1, 2007, from http://stocks.us.reuters.com/stocks/overview.asp?symbol=S

Finance on Yahoo (2007), AT&T, Retrieved August 12 & September 1, 2007 from http://biz.yahoo.com/i/search?arg=T

Finance on Yahoo (2007), SunCom, Retrieved August 12 & September 1, 2007 from http://biz.yahoo.com/i/search?arg=TPC

Finance on Yahoo (2007), Verizon, Retrieved August 12 & September 1, 2007 from http://biz.yahoo.com/i/search?arg=VZ

Finance on Yahoo (2007), Sprint, Retrieved August 12 & September 1, 2007 from http://biz.yahoo.com/i/search?arg=S

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