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Centurion Media

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Submitted By DoUevenLFT
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Summary

Centurion Media’s cable division is about to sign a contractual agreement with Northpark Media. Centurion owns 25% of Northpark’s outstanding common stock shares. This agreement would give Northpark rights to all Centurions’ advertising inventory at severely discounted prices. This contract was signed by Centurion’s new president of cable, Joseph Fowler. Fowler was previously CEO of Northpark Media. He is still one of the board of directors at Northpark and rumor has it he has a large amount of Northpark stock. Richard Bennett has been Vice President for the SE Region of Centurion Cable for the last ten years. He has had a lot of success building relationships with customers, while also increasing the profits and sales substantially year after year within the region. He owes much of his success to the team that he has around him, most of which have been by his side since he became Vice President of the region. Vicki Porter, Sales Director of the SE Region, has been of great help to Richard and is said to be in line for Richard’s VP spot when he retires. Bennett, along with many other members of the cable division feel that the contractual agreement with Northpark will severely handicap the company, deteriorate relationships with current customers, and result in substantial financial losses for Centurion. Rumor has it that eventually Fowler plans to dismantle the regional hierarchy approach to the sales regions and have all regions report to Fowler’s brother, who has limited experience and skills. This would eliminate the VP spots and probably others within the cable division. Fowler has been said to eliminate those employees that try and cross him or question his judgment. Problem

Based on the data provided, the contract with Northpark that Fowler has agreed to will have a negative impact on Centurion Cable’s profitability, growth rate, and

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