Conceptualizing a Business
Edmund G. Peabody
University of Phoenix
Integrated Business Topic
BUS/475
Mr. Arthur Murphy
April 30, 2012

Conceptualizing a Business Throughout this paper, a vision for an organization that demonstrates a decision on what is wanted in the future will be created. I will define the guiding principles or values for the selected business considering the topics of culture, social responsibility, and ethics. I will analyze how the vision, mission, and values guide the organization’s strategic direction. I will also evaluate how the organization addresses customer needs and critique how they achieve competitive advantage. Strategic Plan, Part 1: Conceptualizing a Business It is imperative to comprise a Strategic Plan to ensure that the business is successful.
Astrategic business plan facilitates the company to characterize its mission and vision, giving the company a sense of purpose and direction that sets them apart from competitors (Pearce & Robinson, 2009). A mission statement also discusses the product or services conducted by the company (Pearce & Robinson, 2009). Instituting a firm mission and vision statement without a doubt represents to prospective and current patrons the company’s core values and its strategy for the future. Discussed in this paper will be the mission and vision statements and the values of the Red Dawg Range based in Pine Mountain Georgia. This paper will address the company and how each of the factors help to determine the company’s strategic direction. Define the Business, Product and Mission Statement Red Dawg Range is a indoor/outdoor gun range in the town of Pine Mountain Georgia on
4 acres. Red Dawg Range will be servicing the valley area with a venue for gun enthusiasts with a place to enjoy their firearms in a controlled environment. The Mission statement for