Labor rights activist, Cesar Chavez, in his argumentative article, written on the tenth anniversary of the assassination of Dr. King, asserts that nonviolent resistance is more effective than violent protesting. Chavez’s purpose is to convince the usually radical, religious magazine’s readers that the only beneficial solution is to resist nonviolently. He adopts an ardent tone in order to demonstrate his strong emotions towards his struggle for nonviolent resistance. Chavez entwined the appeal to his audience’s emotion in his article. He implied aristocratic business owners when he stated, “those who espouse violence exploit people.” This directly leads the audience to recall the struggles of the United Farm Workers in their nonviolent protests and marches against the often violent police. By forcing readers to draw upon such vivid emotions, they are guided to agree with Chavez’s call for nonviolence, since they do not want to suffer from the less effective, violent …show more content…
King’s peaceful civil rights protest and to those of the United Farm Workers, Chavez effectively highlights a recent example of the results from nonviolent protests. He relates Dr. King’s peaceful methods to the those of the farm workers’ movement. This gives evidence to the audience that the cause for nonviolence has been proven successful in the relatively peaceful March on Washington and Chavez’s March to Sacramento was also driven on the fact that King’s march succeed. Also within the similarity, Chavez mentioned a historical allusion to King’s Letter from Birmingham Jail. By stating, “Nonviolence supports you if you have a just and moral cause.” This alludes to the letter which allowed civil disobedience towards unjust and immoral causes, but it now forces the audience to reminisce on King’s legacy by associating nonviolent protesting with virtue. This further convinces the audience of the superiority of nonviolence over abusive forms of