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Cfo Resignation Memo

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Submitted By sjanetham
Words 433
Pages 2
Memorandum
To: Accounting Manager
From: Marisol Covena
Date: September 10, 2012
Subject: LGA Entertainment CFO Resignation

As part as the suddenly resignation of our CFO, Alberto Lizarraga, our company has the obligation to deal frankly, comprehensively, and immediately with any material information. The Securities and Exchange Commission (SEC) has a list of disclosures requirements, which attempted to protect the public from abuses in the issuance and sale of securities. SEC have requested our company for certain documentation due to an apparently concern of the revenue recognition.
The SEC has challenged corporations and public relations firms on the accuracy of information they disseminate for clients. The SEC in 2000 adopted regulation FD, or “Fair Disclosure”. Basically, regulation FD requires companies to widely disseminate any material announcement. It is imperative to disclosure the information rather than withholding it.
According with Seitel (2011) the most effective crisis communicators are those who provide prompt, frank, and full information to the media in the eye of the storm. If we communicate our situation to our stakeholders, we are going to stop rumors and they will be calmed. Our goal is to terminate the crisis quickly, limit the damage and restore credibility. It may take quick remedial action however it will be well worth.
Our company needs to proceed with ethics, in others words, “doing the right thing” calming external stakeholders regarding SEC’s big concerns; revenue recognition. We must follow SEC’s regulations and comply. That does not mean we reveal “everything” but it does mean that we should never lie in order to keep our reputation and enhance public trust of our organization.
The quickest way to end the distress and begin to build back credibility is to fix the action and communicate through the media. Our company can’t afford to lose our reputation, prestige and business. The press release is going to help us to influence and/or persuade the ideas, opinions, attitudes, and actions that are already established. Also, it is going to polish the corporate image and help us to let everybody know what are we thinking and what our plan is.

Ultimately, the SEC’s biggest concern is that all investors have the opportunity to learn about material information as soon as possible. We will face tough times and will make important decisions in the near future however I am positive that our ethics will overcome this difficulty.

References
Encyclopedia Britanica. (2012). Public Opnion. Retrieved from http://www.britannica.com/EBchecked/topic/482436/public-opinion/258760/The-mass-media
Seitel, F. P. (2011). The Practice of Public Relations (11th ed.). New Jersey, NY: Pearson Education.

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