...JOY OF CHOCOLATE J.O.C. (Joy of Chocolate) was created in 1999 by Suzy Campbell and is based in Stirling. She funded her new business with her redundancy package from Safeway Stores where she had been General Manager. Suzy’s motivation was to fulfil her ambition of having her own business and achieve her dream of creating gourmet chocolates. In the five years prior to her redundancy Suzy had spent her holidays achieving professional qualifications in chocolate making and before starting the business she had spent six months gaining valuable work experience with various chocolate firms in Europe. In the early days Suzy considered survival a major achievement but as time passed her ambitions for the business grew. Suzy’s career in retailing had given her valuable managerial experience. She was skilled in forward planning and had sales expertise developed through the years working with food suppliers. Suzy believed that existing chocolate suppliers focused on importing a finished product rather than developing their own goods. Suzy quickly realised that there was a niche in the market supplying a wider range of gourmet chocolates to business customers. To penetrate this market Suzy had firstly, targeted luxury restaurants and hotels with gourmet chocolates for their guests and secondly she approached organisations offering to supply them with corporate gifts. Suzy knew that the way forward was close attention to detail and offering a unique...
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...Ethel’s Chocolate Lounges: Back to the Future? Chocolate Lounges Taste Sweet Success Rosalind D. Perry Strayer University – White Marsh Campus Anyone who loves to taste the sweet blends of chocolates find it hard to just find the perfect chocolate. It is almost difficult to decide when there are several distributors trying to lure customers to their stores and taste what they have to offer. From the true lover to the part-time lover everyone is looking for the best chocolate and at the best prices. Yes, we would like to get the best chocolates for Valentine’s Day, Anniversary, or birthday; however, Ethel would want to take into consideration a few factors when operating her business. For Ethel, she had to take into consideration that during the period of 2002 to 2004 chocolates sales soared by twenty percent. Even though the figures were from a period well noted for sales, Ethel would still have to take into consideration – Who would be her competition? The competition factor comes from the likes for Godiva and Starbucks and Ethel knows in order to be successful she will have to do her research well. Ethel’s first choice was her decision as to where the store would be located; so she chose, Chicago. Chicago is known for the purest of chocolate loves because they hold The Chicago Chocolate Tours which attracts any chocolate lover. These tours are going on all year long and there are plenty of things...
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...HERSEY’S SWEET MISSION The mission statement of the Hershey Company brings to mind its signature chocolate bars and kisses: “Bringing sweet moments of Hershey happiness to the world everyday.” Living out that mission, however, comes down to more than candy. The company defines its mission in terms of its relationships with all stakeholders—consumers, employees, business partners (such as suppliers and distributors), shareholders, and the communities in which it operates. With regard to employees, the mission involves “winning with an aligned and empowered organization . . . while having fun.” “Aligned” employees should share values, be clear about how their work contributes to the organization’s mission, collaborate effectively, and be selected, equipped, and rewarded for meeting company objectives. These requirements, of course, call upon the skills of human resource management. With regard to values, Hershey has identified four and communicates them on its Web site: We are Open to Possibilities by embracing diversity, seeking new approaches and striving for continuous improvement. We are Growing Together by sharing knowledge and unwrapping human potential in an environment of mutual respect. We are Making a Difference by leading with integrity and determination to have a positive impact on everything we do. We are One Hershey, winning together while accepting individual responsibility for our results. All of these values play into the way Hershey addresses human...
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... Cadbury India Limited is the biggest chocolate importer and manufacturer in India since 1948 (Cadbury, 2007), launching series of chocolates for the various segments and strata of people in India’s large and diverse population. Exploiting the monopoly of Cadbury’s market can be highly beneficial and profitable by launching our product, Cadbury Choco Slim, a diet chocolate which will specifically serve the needs and wants of the higher income group who are more health conscious and can afford to pay for a product that serves their purpose. Throughout this project we will cover particular segments and the marketing mix strategically implemented for this selected segmented in order to achieve maximum profit and customer satisfaction. Personal interviews of various customers and their families have seemed successful for the acceptability of Choco Slim. The use of internet has been very helpful in obtaining various data which were further implemented in our project to describe our suggested product in much more detail. The use of graphs and charts has been made for a more vivid visual experience of the results that were fetched via our research. CHOCOLATE Let’s get familiar with our taste buds. What is chocolate? Where does it come from? What is it made of? These questions are some of the basic ones that we usually forget to ask ourselves as we are mesmerized with chocolates and its sweet, soothing and insatiable taste. Chocolate is a delicacy, a desert, a sweetener or...
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...confectionery company owned by Mondelēz International Inc. and is the industry's second-largest globally after Mars, Incorporated.[3] With its headquarters in Uxbridge, London, England, the company operates in more than 50 countries worldwide. The company was known as Cadbury Schweppes plc from 1969–2008 until its demerger, in which its global confectionery business was separated from its US beverage unit (now called "Dr Pepper Snapple Group").[4] It was also a constant constituent of the FTSE 100 from the index's 1984 inception until its 2010 Kraft Foods takeover.[5][6] History 1824–1900: Early history In 1824, John Cadbury began selling tea, coffee, and drinking chocolate, which he produced himself, at Bull Street in Birmingham, England. He later moved into the production of a variety of cocoa and drinking chocolates, made in a factory in Bridge Street and sold mainly to the wealthy because of the high cost of production. John Cadbury became a partner with his brother Benjamin and the company...
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...Assignment 1 Hershey’s Sweet Mission Jay Jenks Professor Jesse Garcia Human Resource Management HRM 500 25 October 2012 Strayer University Washington DC Recommend the redesign of Hershey’s performance management system to appeal to the diverse groups that it employs. First of all, any performance management system redesign must recognize that all employees are motivated differently by different things, but many can be affected by certain concepts. So it is imperative to know what motivates the majority of your employees. The redesign of Hershey’s performance management system to appeal to the diverse groups that it employs will need to involve management as well as the employees to make the effort successful. I feel that Hershey currently has a very good diversity program. Hershey has redesigned its performance management system appealing to the younger generations who show an eagerness for challenge, and results. Therefore I would employ a system that is in line with Hershey’s core values, and we can start by educating the workforce through training and the utilization of seminars, team huddles, and mentoring sessions and also, by soliciting feedback from the workforce in order to give employees a feeling of inclusion (Hershey Company 2012). The employees should be clear about the organization’s mission and be rewarded for doing what their job description entails. Also, human resource management will train other employees on the proper etiquette of...
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...Chocolate are one of candy or dessert for most of the people. There are many reasons why people eat chocolate, the most common reason are because they simply enjoy the taste of chocolate. But there are more reason after some research, eating chocolate can make an individual feel happy. According to a Ph.D. holder Mark, chocolate ‘stimulates endorphin production, which gives a feeling of pleasure (Mark 2009). Nowadays, people live under stress in the urban city, stress from work place or school; eating chocolate might be one of the methods to reduce stress. James had mentions ‘chocolate is known to be a mild mood elevator, stimulating brainwaves and pushing your stress levels down’ (James 2006). This probably are the reasons people eat chocolate when they are unhappy. Certain kind of chocolate are benefit to our health, like dark chocolate. A small bar of dark chocolate helps high blood pressure patient to reduce their blood pressure (Mark 2009). In mostly, consumers consume product according to their image, styles or self- concept. According to Pettigrew, ‘consumers attempt to enhance their self-concepts by using product’ (Pettigrew 2002). Cadbury have advertise a ‘Chocolate is Cadbury’ campaign on its product, Cadbury Dairy Milk (Cadbury 2007) that have great emphasis on taste. They had create a Cadbury’s chocolate is the chocolate king image and the concept of Cadbury’s chocolate have the original chocolate taste. Consumer may just consumer Cadbury’s chocolate because...
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... Executive Summary People are identified by their name, the way they look, their voice and personality. In the same way a product is presented so that a consumer will always be able to recognize it as distinct from any other similar product. Critical to the success of any product is the creation of the right identity. Identity means that a product is easily recognizable and differentiates from the offerings of competitors. Our store takes the concept of a traditional chocolate shop and adds the element of creativity and health. Our customers will have the opportunity to come into our store and concoct their own chocolate tailored to a customer’s desire that is health conscious. Cadbury Diet will be reinventing itself by producing a low-calorie dark chocolate which will be tagged as a healthy snack in contrary to the recent issues that the confectionery industry has faced. Cadbury chocolate bar has been tagged as the “People’s Chocolate Bar” manufactured by the Cadbury Company and founded by John Cadbury in 1824.Cadbury is a British confectionery company owned by Kraft Foods and is the industry's second-largest globally after Mars, Incorporated. With its headquarters in Uxbridge, London, England, the company operates in more...
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...to demerger. In 2008, the beverage site of the business (Schweppes) became Dr Pepper Snapple Group and confectionery (Cadbury) was bought by Kraft Foods the very next year. Cadbury Schweppes: Capturing Confectionery Introduction The purpose of this document is to analyze the existence of Cadbury Schweppes. This paper will describe the history and background of the company. In addition, the document will identify and discuss the global initiatives of Cadbury Schweppes. And finally, the document will discuss the recommendations for the corporation. History and Background Cadbury Schweppes began its journey in 1969 with the merger of a beverage company started by Jacob Schweppe in 1783 in Geneva, Switzerland and a chocolate business started by John Cadbury in Birmingham, U.K. in 1824 (Hill and Jones, 2010, p. C311). Cadbury Schweppes was the world’s oldest profitable family owned business till the early 2000’s. With origins stretching back over 200 years, Cadbury Schweppes became the international beverage and confectionery company...
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...Part 1. Feasibility Study My service will be providing a dessert and coffee bar that specializes in unique and fun variations of desserts. I will provide products such as "dessert nachos" where the customer will have the chance to experience nachos made from dessert items. Among the other interesting items, will be a dessert breakfast where the customer will have sunny side eggs made of white chocolate and giant m&m's, chocolate covered bacon, and apple slice "hash browns", along with cinnamon pita bread "toast". The child that is fond of cheeseburgers and fries for dinner can now have a cupcake and cookies in that same form. These things are for the playful and heart. For the sophisticated pallet, there will be special coffee blends, decadent hot chocolates with flavor variations such as cookies-n-cream and s'more, and endless iced coffee combinations. To accompany these more grown-up tastes, rich desserts like Italian Cream Cakes, Turtles, and much more. The mission of my business is to create a profitable business that allows customers to enjoy the product and the atmosphere. I want to provide my customers with quality products that they cannot get at any other places, and they do not mind paying for. The customer should leave feeling like they were welcomed and they got a quality product. My hope is for this business to become one that is well respected and loved by all. I want people to want to spend their money with me because they know they will be served a quality...
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...premature infant who could tolerate neither his mother’s milk nor any of the conventional substitutes and had being given up for lost by doctors. The value of the product was recognized after it saved the child’s life. Henri Nestle showed an early understanding of the power of branding as he adopted his very own coat of arms as the company’s logo and refused to allow Nestle in various countries to have different logos. The coat of arms reflected his name; which meant little nest in his dialect as it consisted of a birds’ nest with a mother bird and her three little chicks. The company expanded its product base very quickly, with the collaboration of Daniel Peter whose company figure out the mix of milk with cocoa powder to make milk chocolate. They also merged with Henri Maggi’s whose company created powdered soups and bouillon cubes, sources and flavorings using legumes. Data Collection and Intended Use active data (such as name, mail address, e-mail address, telephone/fax numbers, credit card details, password, etc.) when voluntarily submitted by visitors for registration, contests, on-line order placement, etc.; and Passive data (such as browser type, IP address, page reference, etc.) From time to...
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...to prepare the food. 4. They make shoes in that factory. 5. We will have to examine you again. 6. They had finished preparations by the time the guests arrived. 7. The delegation will meet the visitors at the airport. 8. We have produced skis here since 1964. 9. All workers will read the memo. 10. Nobody can beat Tiger Woods at golf. 11. They also speak German at EU meetings. 12. We must look into the question. 13. Someone reads the newspaper to him every day. 14. The Chinese discovered acupuncture thousands of years ago. 15. Has he given you back the book yet? 16. The police locked up the criminals. 17. They must have left the keys behind. 18. The robbers made up the story. 19. The boy is eating the cake. 20. Dad promised by a box of chocolates. 21. The spider scared her. 22. The guide will show us the Natural History Museum in the afternoon. 23. The dentist is cleaning the woman’s teeth. 24. She showed her relatives the new house. PASSIVE VOICE PV 4 Change the sentences to passive voice. 1. Many people begin new projects in January New projects are begun in January. 2. You must wash that shirt for tonight’s party. That shirt must be washed for tonight’s party. 3. Mum is going to prepare the food. The food is going to be prepared by mum. 4. They make shoes in that factory. Shoes are made in that factory. 5. We will have to examine you again. You will have to be examined again. 6. They had finished preparations by the time the guests arrived. Preparations had been finished...
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...MANAGING DIVERSITY – NESTLE COPORATION Agustín López Sánchez – MIB; Group: B. The company I have chosen to analyze how is being managed the diversity in terms of different nationalities and gender is Nestle Corp. As almost everybody knows, Nestle is a Swiss multinational company that makes food and beverages including baby food, bottled water, breakfast cereals, coffe, confectionery, ice cream, pet foods and snacks. Also it has well-known brands like Nespresso, Nescafe, Kit-Kat, Smarties, Nesquik, Vittel and Maggi. At a current time they have around 450 factories around the world and operates in almost 86 countries employing 339.337 workers. It is unquestionable that managing diversity have become a challenge for this type of company. Managing and treating people from almost 86 nationalities and try to adapt their strategy to the different customer needs and demands in those countries is an incredible tough work, and quite admirable. But it turns even more complicated inside the company at the time to transmit the company’s values, morals, know-how, ethics, etc… from the original idea. The idea that came from its foundations, in Switzerland, Europe. It is indubitable that the perspective, approaches, visions and different set of cultures that come from Switzerland are absolutely different from all of these countries the company decided to establish its operations in order to externalize their business. Therefore we can easily identify not only the challenge to repeat the...
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... The chocolate industry is one with many players. There are many custom bar providers as well as big players within the industry. The direct result of that is very high rivalry between competitors within the industry. The internet provides customers with the ease of obtaining information about the various types of chocolate on offer from the many chocolate makers, and that will quite possibly lead to intense price competition between chocolate makers. The indirect result of having many players in the industry is high buyer power. Potential customers have many choices, and are unlikely to show much loyalty towards any chocolate maker. D.C. faces the problem of trying to not only retain its customers but also attract new customers. In the face of these industry forces, D.C. apparently tries to mitigate that by attempting to differentiate it's products from the others. It's strategy appears to be that of trying to create unique and customizable chocolate bars that are most probably uncommon in their current market (European-Styled chocolate bars in an American market), and speed of service. With their inability to compete with larger companies on lowering costs due to their smaller size and resulting lack of economies of scale, they aim to increase the willingness-to-pay of their customers with the novelty, flexibility and speed of delivery of their products. With their focus on the quality and variety of their products, the costs for each type of chocolate could vary...
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...Channels 7. Competitor’s Analysis 8. Marketing Environment Analysis 9. SWOT Analysis 10. References About Cadbury India Cadbury India Ltd. is a part of the Mondelez International group of companies and is in the business of creating a delicious world - producing delectable chocolate confectionaries, gum and candy products, and popular beverages and foods that include many of India's most popular and trusted food brands. Over the years they have won customers' hearts and achieved a 70 percent market share in the chocolates category in India. Their flagship brand Cadbury Dairy Milk (CDM) is considered the "Gold Standard" for chocolates - the pure taste of CDM defines the chocolate taste for the Indian consumer. Ranked fourth among India's most admired companies by Fortune India, in 2012, Cadbury India is a part of Mondelez International (NASDAQ: MDLZ), the global snacking and food company and a spin-off from Kraft Foods Inc. Mondelez International is the world's largest chocolatier, biscuit baker and candy maker, and the second-largest maker of gum. Cadbury India has been in India for over 60 years, having started in 1948 as an importer of chocolates. Their large community extends into India's agricultural spaces. Since 1965, Cadbury has pioneered and enhanced the development of cocoa cultivation in India. For over two decades, they have worked with the Kerala Agricultural University to undertake cocoa research and improve cocoa yields. Headquartered...
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