Approaches to visual communication
CDG 218
July 18, 2011

Visual Communication TV & People

Emails

Web Design

Visual Communication In maintaining effective communication, utilizing visual communication is an important part of advertising and/or expressing ideas without actually saying them. Visual communication can be best utilized in a classroom. Shapes and colors, charts and graphs, and cartoons and illustrations are examples of approaches to visual communication. Visuals of business progress or digress should be clearly communicated through any visual communication that relates to the operation of the business. Visual communication can be learned and is used at an early age. In this paper, the three different approaches to visual communication that I chose were TV & people, emails, and web design. I will be discussing why each approach is effective in communicating my message, and which approach I feel is the most effective. The first approach I am going to talk about is TV & people; the message is TV & people given alone with a visual (picture) of a man and his dog watching TV. When I saw that picture I automatically remembered that television as already stated is easy means of visual communication, because you can see what is happening. The second approach is emails the message is managing emails efficiency with a visual (picture) of a mailbox with a boy covered with a bunch of mail in different colors. Emailing is an effective approach in communicating both for business and personal use. It can give a sort of immediate response communication for a range of questions or can be used effectively for gathering communications. For example, when you stop work to reply instantly to every email, “studies show it takes a full 2 minutes to be back to your previous level of concentration, two minutes here and there adds up to a significant amount of time” (Wilson, 2011). The final approach is web design the message is the design with a visual (picture) of a power button. Visual web design is all about effective communication when it comes to web design, communication is certain to happen; effective communication not so much. Anything that your eyes can make since of communicates visually. The design is to mix normal basics, to arrange them in such a way that speak visually, signs and navigation become clear when you are confident in the visual language of the net. Some other visual design reflection to your viewers, how your viewers will relate with your design and how you will arrange your site for ease of use. As stated in seeing is believing, “There are no absolute rules in design and composition and the best designers and artists often violate rules in thinking about design, one should first consider the effect desired and then work to achieve that effect using whatever techniques are available. So we work backwards, from the desired effect to whatever can be done to generate that effect” (Berger, 2008). “The design goal should be to educate and engage users and effectively convey your message in a clear and organized manner” (Cousin, 2010). The approach I feel would be most effective is emails. When it comes to emails, e-mail is a good way to get your message across when you need to get in touch with a person who is hard to reach via telephone, does not come to site often, or is not located in the same part of the state or earth (for instance, someone who lives in a different time zone). “The act of sending, an email is instantaneous, but that does not mean the person can expect an instantaneous response” (Terminello, 2007). Emails are also most effective approach when sending someone an electronic file, such as a paper for a class, or a rough draft of a paper. If you need to send information to a huge amount of people fast (for example, a memo that needs to be sent to an entire office staff. Also to save important e-mails can be useful if you need to refer back to what someone said in a previous letter, and to give some kind of evidence emails are also good for. Overall that is my reason for chosen e-mails for the most effective approach.

References
Berger, A.A., (2008). Seeing is believing: An Introduction Visual Communication. (3rd ed). McGraw Hill: Boston Companies Inc.
Cousin, C., (2010). Web Design. New York: Macmillan.
Terminello, V., (2007). Effective Email Communication. Retrieved July, 18, 2011, from http://www.unc.edu/depts/wcweb/handouts/email.html
Wilson, C., (2011). Communication Effectively. Retrieved July 18, 2011, from http://www.hireeezy.com
Anonymous. (2011). TV & People. Retrieved July 18, 2011, from http://www.googleimages.com
Anonymous. (2011). you’ve-got-mail1. Retrieved July 18, 2011, from http://www.googleimages.com
Anonymous. (2011). Web Design. Retrieved July 18, 2011, from http://www.googleimages.com