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Chadwick Case

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Submitted By lusianaclaaudia
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Sistem Pengendalian Manajemen
Kasus Chadwick, Inc.

Disusun oleh: Kelompok 5 1. Canna (4) 2. Carolina Diany Nugroho (5) 3. Lusiana Claudia (21) 4. Noval Hidayatullah (30)

PROGRAM PENDIDIKAN AKUNTANSI BCA A. LATAR BELAKANG MASALAH

Chadwick, Inc. Perusahaan yang bervariasi dalam produk konsumen produk dan farmasi. Divisi Norwalk yang merupakan pengembangan dari Chadwick, memproduksi dan menjual obat legal untuk digunakan oleh manusia dan hewan. Chadwick merupakan salah satu dari lima atau enam perusahaan yang cukup besar dalam pasar dan belum mendominasi industri. Produk yang dihasilkan oleh perusahaan dinilai cukup baik dan diakui kualitasnya. Norwalk tidak menyediakan seluruh kebutuhan pokok untuk bersaing, tapi lebih mengkhususkan pada pasar mikro dan berusaha untuk terus mencari aplikasi baru untuk senyawa yang ada.
Norwalk menjual produknya ke beberapa distribusi kunci yang merupakan supplier pasar lokal seperti toko eceran, organisasi pelayanan kesehatan dan rumah sakit dan praktek dokter hewan. Norwalk bergantung pada hubungan baik dengan distributor yang mempromosikan produknya pada konsumen dan juga menerima umpan balik dari konsumen tentang produk baru yang diinginkan oleh konsumen.
Chadwick mengetahui jika kesuksesan jangka panjang tergantung pada banyaknya uang yang dihasilkan oleh distributor melalui promosi dan penjualan produk Norwalk. Jika keuntungan penjualan meningkat berarti produk tersebut dipromosikan secara besar-besaran oleh distributor dan Norwalk mendapatkan banyak informasi tentang kebutuhan pelanggan di masa depan. Di masa lalu, Norwalk mengalami kesuksesan yang diketahui dari penelusuran catatan penjualan karena menerapkan aliran umpan balik dari produknya yang paling populer. Pada pertengahan tahun 1980, proses persetujuan untuk produk baru lebih panjang dan hanya sedikit produk yang dihasilkan dari

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