Table of Contents

1) Background of Chadwick Inc. case.........pg 1 2) Major Issue...........................................pg 1-2 3) SWOT analysis.......................................pg 2-3 4) Critical Success Factors..........................pg 3 5) Problem Identification...........................pg 4 6) Recommendation..................................pg 4-5

Background of Case 6: CHADWICK, INC.: THE BALANCED SCORECARD (ABRIDGED)
Chadwick. Inc was a diversified producer of personal consumer products and pharmaceuticals. The Norwalk Division of Chadwick developed, manufactured and sold ethical drugs. The company was respected for the high quality of its products. Norwalk sold its products through several key distributors who supplied local markets. Norwalk relied on its excellent relations with the distributors who promote Norwalk’s products to customers and also received their feedbacks about new products desired. Chadwick’s long-term success depended on how much money distributors could make by promoting and selling Norwalk’s products. But, recent inroads by generic manufacturers had been eroding distributors’ sales and profit margins. With regards to its Research and Development, The development of ethical drugs was a lengthy, costly, and unpredictable process. The development and testing processes had many stages, starting with the discovery of compound, extensive and tedious testing, and documentation. Norwalk’s profitability during the 1980s was sustained by one key drug discovered in the late 1960s. However, no smash hit drug had emerged during the 1980s, and the compounds going through development, evaluation and test was not as Norwalk management desired. Scientists in the R&D lab are pressured to increase the yield of promising new products, reduce the time and costs of the development cycle. Scientists were currently exploring new