...Formula HCHO CH3CHO CH3CH2CHO CH3CH2CH2CHO Propanone (Acetone) Butanone (CH3)2CO CH3COCH2CH3 Butanal Glucose & Fructose (Simplest sugars) Glucose (Chain Form) Glucose (Ring Form) Fructose (Chain Form) Fructose (Ring Form) Naturally Occurring Carbonyls with Odours Carvone Typical odour of Heptan – 2- one Almond Flavours Spearmint Caraway Seeds Gen Properties • General Formula: CnH2nO • Polarity: • Miscibility: The polarity is sufficient to enable the lower members of the homologous series of Aldehydes and Ketones to be completely miscible with water. Water will form H- bonds to the carbonyl group. Redox Reactions 1. Reduction: Aldehydes and ketones may be reduced to 10 alcohols and 20 alcohols, respectively using the reducing agent sodium tetrahydridoborate, NaBH4. (Water or ethanol is used as a solvent.) (a) Reduction of Ethanal CH3CHO + 2[H] NaBH4 in water CH3CH2OH (b) Reduction of Propanone CH3COCH3 + 2[H] NaBH4 in ethanol CH3CH(OH)CH3 Regarded basically as the addition of H2 across the C=O double bond. SAQ 19.4 • Draw the structural formulae for products obtained when the ff are treated with NaBH4: (i) Butanone (ii) Pentanal (iii) 2-Methylhexan-3-one Redox Reactions 2. Oxidation: Aldehydes require only mild conditions to oxidize to carboxylic acids CH3CHO + [O] K2Cr2O7/H+ CH3COOH (reflux) This reaction must be done with refluxing and not by distilling. Why….? Addition of Hydrogen Cyanide • Both Aldehydes and Ketones react with Hydrogen Cyanide to form...
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...Background: The Disappearing Spoon written by Sam Kean, informs readers about the importance of the periodic table and how it is important than what people really believe. In this book he talks about how the periodic table is not a table with numbers and letters. It is full of stories and interesting facts, which makes it standout. This book is more likely written for science and chemistry student and can not leave out the outstanding teachers for example Mrs. Nix. Summary: The reason Sam Kean wrote the book the way he did was because, he is trying to tell us that the period table is not just a table. There are so many things behind the periodic table than just numbers and letter. He has a story behind almost every element on the period...
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...MCN BOOK CLUB BOOK: ARUNA’S STORY AUTHOR: PINKY VIRANI SUBMITTED BY: AKANKSHA, HRM C (2014-16), H14127 SUMMARY: “One man. Plus a savage twist of one chain. And the thirty seconds for his sperm to release. Equals one broken woman.” These intense words leave me stunned long after I had turned over the final few pages of Aruna’s Story. Like most of us I too was familiar with the heart wrenching story of this unfortunate case of a bright, young nurse at King Edward Memorial hospital who was brutally raped and assaulted with a dog chain and is rendered to live in this horrendous existence for the past four decades. But I came to know the details of this incident only through this story and I can’t think of a single word that would describe my emotions while reading it. Pinky Virani’s powerful depiction of the incident, building up of the characters, portrayal of imagined conversations between Aruna and her co-workers, her lover, transports the readers back into Aruna’s world in November, 1973. I could relate to that vivacious, headstrong girl who had come to the city of dreams to make her identity, who worked hard and excelled in her field, who had that jittery anticipation of an impending wedding and the wonderful aspirations of a beautiful future ahead with her betrothed (Dr. Sundeep Sardesai). The book progresses in three segments, the first one dealing with the actual incident, the second part delves into Aruna’s life before and the final part discusses the present state of affairs...
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...What is Life? Tara Megan Dean BIO/101 October 29th, 2012 Dr. Jeba Inbarasu Font should be Times New Roman University of Phoenix Material What Is Life? Read each statement. Write a 100-word summary explaining how that media piece supports that statement and include reference citations. 1. Find a media piece—article, video, presentation, song, or other—related to the scientific method, creating hypotheses, or designing experiments. Include the link or reference citation for the piece and describe how it helped you better understand how the scientific method is used to create hypotheses and experiments. * * “The Scientific Method Video,” is a unique way to present the scientific method by using rap to emphasize the important points. This includes that the scientific method begins with a question based on an observation, and then a hypothesis and prediction are made, experiments are conducted (which need to be reliable, include a variable and a control), and lastly findings are reported. It has been a long time since I have gone over the basics of the scientific method. This video helped me review what I find so fundamental and second nature. Also, I think it is helpful to note that as the textbook states, “These steps guide scientific investigation, but working scientist typically do not follow them rigidly.” This video is an interesting tool to review the scientific method and how it is viewed by the student rappers. (Brooks & Friebel, 2008) “The...
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...considered an example of situational irony. It was allegedly written at Pete's Tavern[2][3] on Irving Place in New York City. Plot Mr. James Dillingham Young ("Jim") and his wife, Della, are a couple living in a modest flat. They each have one possession in which they take pride: Della's beautiful long, flowing hair and Jim's gold watch, which had belonged to his father and grandfather. On Christmas Eve, with only $1.87 in hand, and desperate to find a gift for Jim, Della sells her hair for $20, and eventually finds a platinum fob chain for Jim's watch for $21. Happy to have found the perfect gift at last, she runs home and begins to prepare dinner. When Jim comes home, he looks at Della with an expression “that she could not read, and it terrified her.” Della then admits to Jim that she sold her hair to buy him his present. Jim gives Della her present — an array of expensive combs for her hair (referred to as “The Combs”). Della then shows Jim the chain she bought for him, to which Jim says he sold his watch to get the money to buy her combs. Although Jim and Della are now left with gifts that neither one can use, they realize how far they are willing to go to show their love for each other. The story ends with the narrator comparing the pair's mutually sacrificial gifts of love with those of the Biblical Magi:[4] The magi, as you know, were wise men – wonderfully...
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...October 2012 SOUNDVIEW Executive Book Summaries www.summary.com Management ® The Power of Habit Why We Do What We Do in Life and Business THE SUMMARY IN BRIEF In The Power of Habit, Charles Duhigg, award-winning business reporter for The New York Times, takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. By distilling vast amounts of information into engrossing narratives, Duhigg brings to light a whole new understanding of human nature and its potential for transformation. Along the way, we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where they reside in our brains. We discover how the right habits were crucial to the successful promotion of Pepsodent; to Tony Dungy who led his team to a Super Bowl win by changing one step in his players’ habit loop; and to Alcoa when it turned itself around by changing just one routine within the organization. At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work. By harnessing this new science, we can transform our businesses, our communities and our lives. by Charles Duhigg ...
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...Republic of the Philippines NAVAL STATE UNIVERSITY COLLEGE OF ARTS & SCIENCES BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION Naval, Biliran Prepared by: TERRY JEAN B. DOCALLOS Course, Year & Sec.: BSBA III-A Instructor: RICARDO P. MEJIA, MPM TABLE OF CONTENTS I. Chapter 2: Corporate, Business and Mktg. Strat. 1 * Summary 2 * Reaction 4 * Recommendation 5 * Conclusion 6 II. Chapter 3: Marketing and Competitive Space 7 * Summary 8 * Reaction 10 * Recommendation 11 * Conclusion 12 III. Chapter 9: Strategic Brand Management 13 * Summary 14 * Reaction 16 * Recommendation 17 * Conclusion 18 IV. References 19 1 2 SUMMARY Business and marketing strategies are being altered and renewed in a wide range of companies by executives in their efforts to survive and prosper in an increasingly complex and demanding business environment. Choosing high performance strategies in this environment of constant change requires vision, sound strategic logic and commitment. Market-driven organizations develop closely coordinated business and marketing strategies. Executives in many companies are reinventing their business models with the objective of improving their competitive advantage. These changes include altering the market focus, expanding product scope, partnering with other organizations, outsourcing...
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...Summary of Thomas Friedman’s The World Is Flat In The World Is Flat, Thomas L. Friedman discusses events and technologies that are “flattening” the world and increasing globalization. Friedman feels the world is highly interconnected without regard to hierarchy, distance, organizational size, individual status, culture, or language. He describes ten "flatteners" that are reshaping the world. Flattener 1 – Fall of the Berlin Wall The end of the Cold War broke down barriers between people. To catch your attention he identifies this flattener with 9/11. November 9, 1989 is when the Berlin Wall fell. He contrasts it with 9/11 which is journalistically neat but not terribly pertinent. But Friedman doesn't stop with a political-historical event. About the same time (the 1980s), Apple and Microsoft were making personal computers available to the world. Not only did the Berlin wall fall but Microsoft Windows opened [cute]. Part of flattener #1 is the personal computer, the ability of individuals to put their thoughts in digital form. Flattener 2 – The Internet On August 9, 1995 Netscape went public with first internet browser available to the public at large. Now people could access information from all over the world. Flattener 3 - Workflow software Many software developments, standards, and protocols enable computers and other digital devices to interact over the internet so that work and other projects can be done by people any where in the world. Friedman...
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...Fantasy themes contribute to the formation of a shared identity and group consciousness” (2016). This cohesion stems from that dramatizing message that fans use to create their own interpretations of the creator’s intention and portrayal of the characters and situations through the storyline. It is important to understand that the dramatizing message is the platform the fans use and fantasy chaining are the works they create for that platform. In this case, Fanfiction.net is the dramatizing message and the stories (or fanfics) is considered the fantasy chain because it is a direct reaction to the preferred reading. Creators of fanfiction “are able to do it because the internaet is personal and mallable in a way that programs, publishers, and even pen and paper are not. And we like it more, because it hasn’t been polished, dismissed, or dictated by any standards but what the reader enjoys” (Schaffner, 2009). The diversity of works, collaborations, and discussions that come about because fanfiction is not regulated is a credit to the fandom itself. Fans take the dramatizing message and the unexpected and turn it into something they think the community, as a whole would like to read without the motivation of payment or sponsorship. A fanfiction writer said, “No person can create a fully organic and...
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...A New Approach to an Enduring Problem Today, a growing world population and the rise of “developing” nations are creating a strain on world resources never before witnessed. Faced with this trend, businesses can no longer afford to continue along the path of “being less bad” through traditional green practices. Cradle to Cradle offers a transformational new approach to solving this problem, one that embraces the power of human innovation rather than attempting to limit it. An analysis of the text reveals several key lessons for decision makers in today’s global businesses. In order to properly analyze them, the strengths of the book will first be discussed, followed by the shortcomings of Cradle to Cradle. After that the discussion will move to three main lessons learned, specifically Cradle to Cradle Strengths Perhaps the greatest attribute of Cradle to Cradle is its pure ambition and its reinvention of traditional definitions regarding environmentally conscious management. The authors’ ability to debunk myths and challenge perceptions regarding green management has the potential to be transformative. In the following paragraphs several of these illuminating perspectives shall be reviewed. In the minds of many managers, recycling is a great way to reduce the use of virgin raw materials and slow the destruction of the environment. However, the authors point out recycling, or downcycling more accurately, often requires more chemicals or natural resources to...
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...any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of the publisher or a licence from the Copyright Licensing Agency Limited. Details of such licences (for reprographic reproduction) may be obtained from the Copyright Licensing Agency Ltd of Saffron House, 6–10 Kirby Street, London, EC1N 8TS. A catalogue record of this book is available from the British Library ISBN–10: 0335 218 13X (pb) 0335 218 148 (hb) ISBN–13: 9780 335 218 134 (pb) 9780 335 218 141 (hb) Library of Congress Cataloguing-in-Publication Data CIP data applied for Typeset by YHT Ltd, London Printed in Poland by OZGraf S.A. www.polskabook.pl Contents List of illustrations Acknowledgements 1 What is media theory? What are media? What is theory? What is media theory? How to use this book Behaviourism and media effects Introduction Lasswell’s chain of communication and propaganda technique Wertham: Seduction of the Innocent Cantril: The Invasion from Mars Cultivation theory Agenda-setting and social functions of media Two-step flow and the phenomenistic approach Uses and gratifications theory Summary Further reading Modernity and medium theory Introduction Innis: The Bias of Communication McLuhan: the medium is the message Benjamin: art...
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...Trends and Issues in Victimology Trends and Issues in Victimology Edited by Natti Ronel, K. Jaishankar and Moshe Bensimon Trends and Issues in Victimology, Edited by Natti Ronel, K. Jaishankar and Moshe Bensimon This book first published 2008 Cambridge Scholars Publishing 12 Back Chapman Street, Newcastle upon Tyne, NE6 2XX, UK British Library Cataloguing in Publication Data A catalogue record for this book is available from the British Library Copyright © 2008 by Natti Ronel, K. Jaishankar and Moshe Bensimon and contributors All rights for this book reserved. No part of this book may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of the copyright owner. ISBN (10): 1-4438-0069-4, ISBN (13): 978-1-4438-0069-3 TO THE VICTIMS OF TERRORISM AND VIOLENCE. LET US PRAY THAT EXPANDING THE RIGHT KNOWLEDGE INTO THE RIGHT HANDS WILL CONTRIBUTE TO THE ATTENUATION OF HUMAN EVIL AND CONSEQUENT SUFFERING. TABLE OF CONTENTS Foreword ..................................................................................................... x Gerd F. Kirchhoff Editors’ Introduction ................................................................................... 1 Between perception and victimization: Trends and issues in victimology Natti Ronel, K. Jaishankar & Moshe Bensimon Part I: Justice for victims Chapter One.....................
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...Chemical Bonds. Representative Carbon Compounds. An Introduction to Organic Reactions: Acids and Bases. Alkanes and Cycloalkanes: Conformations of Molecules. Stereochemistry: Chiral Molecules. Alkenes and Alkynes I: Properties and Synthesis. Alkenes and Alkynes II: Addition Reactions. Radical Reactions. Alcohols and Ethers. Conjugated Unsaturated Systems. Aromatic Compounds. Reactions of Aromatic Compounds. Aldehydes and Ketones I: Nucleophilic Additions to the Carbonyl Group. Aldehydes and Ketones II: Aldol Reactions. Carboxylic Acids and Their Derivatives: Nucleophilic Substitution at the Acyl Carbon. Amines. Carbohydrates. Lipids. Answers to Selected Problems. Glossary. Index. Solomons/Advices ADVICES FOR STUDYING ORGANIC CHEMISTRY 1. Keep up with your studying day to day –– never let yourself get behind, or better yet, be a little ahead of your instructor. Organic chemistry is a course in which one idea almost always builds on another that has gone before. 2. Study materials in small units, and be sure that you understand each new section before you go on to the next. Because of the cumulative nature of organic chemistry, your studying will be much more effective if you take each new idea as it comes and try to understand it completely before you move onto the nest concept. 3. Work all of the in-chapter and assigned problems. 4. Write when you study. over and over again. Write the reactions, mechanisms, structures, and so on, You need to know the material so thoroughly...
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...Cold-calling Submission Date: 1st Feb 2016 Name (s) MISIS Khizar Khattak M00557203 Michelle D’sa M00557364 Muhammad Asad M00__________ Moudpe M00_________ Sarah M00___________ Word Count: 2250 Table of Contents S NO | Contents | Page No | I | Executive Summary | 3 | II | Background | 4 | III | Market Research Question (MRP) & Market Decision Problem (MDP) | 6 | IV | Research Design | 8 | V | Questionnaire Design | 11 | VI | Data Analysis | 12 | VII | Timescale | 13 | VIII | Appendix 1: Questionnaire for Survey | 14 | VII | Bibliography | 17 | I. Executive Summary The purpose of this report is to conduct a market research of Mashreq Banks relating to cold-calling of existing customers. Banks introduced cold-calling as an effective and efficient means of communication. United Araba Emirates (UAE) has banned banks from cold-calling since 2011, yet the rise of calls is rapid. The main aim of the research is to know if customers are pleased with strangers calling them, if the bank is gaining more through cold-calling and its impact on customer satisfaction. The marketing research used is divided into: * Analyzing customer’s reaction to cold-calling, * Qualitative technique using focus groups with Mashreq Bank. * Quantitative questionnaire with Mashreq Bank and customers. The above mentioned clearly states an overview of the research results and the major findings discovered during the research. II. Background...
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...colgate Executive Summary The Colgate-Palmolive company is acknowledged as the world’s leader in personal care. This report analyse the Colgate’s current situation in order to give recommendations on their actual toothpaste product line. The report is divided into two parts. The first parts will analysis the current situation of Colgate. On the basis of a Swot analyse the strengths, weaknesses, opportunities, and threats of the company as well as of Colgate’s toothpaste product line will be analysed. Furthermore additional information on the company’s current market share, profitability, sales and the external environment of Colgate within the scope of the PEST analysis will be presented. At the end of the first part the competitive advantage of Colgate will be mentioned. The second part includes a suggested marketing strategy of the author using marketing tools such as segmentation targeting & positioning, SMART objectives as well as the marketing mix. To better recommend improvements, the actual state of Colgate referring to their products, objectives, etc. is in some parts shortly mentioned. At the end a conclusion is drawn concerning the current situation of Colgate and suggested improvements for the future. Introduction Colgate is the world market leader in oral hygiene products. The toothpaste product line consists of strong brands. This is due to a very successful marketing strategy of the company in the past. But especially in a competitive environment like the...
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