...IMPOSSIBLE IS NOTHING In the summer of 2004, in the occasion of Olympic Games in Athens, Adidas, world famous brand in the field of sport clothing has made one of the most inspiring campaigns I have ever seen. With claim “Impossible is nothing” they have placed focus on the values they wanted their products to transmit and represent. This international company adapted itself to a trend that, in an occasion such as Olympic Games are, inevitably, sees in competition not only the athletes but also the brand they wear; it is a battle led through campaigns in various mass media. Focus of my analysis is placed on three TV commercials, videos each of which lasts 30 seconds. I find it necessary to describe them before proceeding with my analysis in order to provide a better insight in the material I will discuss and to present the way I saw and understood this campaign. Each of the videos has famous athletes as its protagonists and they are all made in the way that with digital trickery present day athletes are matched with champions from the past. First of them is Olympic champion Haile Geberlassie. In the video we find this Ethiopian athlete preparing himself for a surreal, 10 000 meters long race. He is surrounded with his clones, all dressed slightly different but all in Adidas. In the background we hear his voice talking in first person saying that despite all medals won and the records broken it is necessary and possible to always improve yourself and beat yourself one more...
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...With young, innocent, and impressionable minds, children bridge a gap between complicated, prejudiced adult societies, as shown in this novel. In her critical analysis of this piece, Laurie Champion, author of “’When You Finally See Them’: The Unconquered Eye in To Kill a Mockingbird”, discusses Atticus, his role as wisdom, and the power of sight (Champion 245). Champion makes distinctions regarding light and darkness and their relation to innocence as truth with the stance that, “The theme of clear visual perception integrates with images of light and darkness to suggest that insight comes from an innocent perspective, the unconquered eye”...
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...Origin International Company Marketing Plan Fort Hays State University Shenyang Normal University Spring 2011 Table of Contents Situation Analysis……...........................................................................................3 History of the Company…………………………………………………………3 Mission…………………………………………………………………………..4 Goal……………………………………………………………………………...4 Marketing Environment………………………………………………………….4 Core Competencies ………………………………………………………....4 Controllable Factors…………………………………………………………4 Uncontrollable Factors………………………………………………………5 Target Market Description ………………………………………………………6 SWOT……................................................................................................................12 Marketing Strategies……………………………………………………………..13 Product Description and the Competition……………………………………….13 Placing…………………………………………………………………………...20 Pricing…………………………………………………………………………...23 Promotion………………………………………………………………………..25 Primary research…………………………………………………………….27 Packaging …………………………………………………………………..30 Advertising………………………………………………………………….32 Conclusion…............................................................................................................35 Bibliography…….....................................................................................................36 Appendix ……...........................................................................................................38 Press release………………………………………………………………………38 ...
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...Professionalising SOE Board of Directors MALAYSIA World Bank I’nal Conference on Corporate Governance Practices in SOEs Ankara Turkey 10 June 2014 Presenter: Aziz Bakar CEO, Malaysian Directors Academy (MINDA) 1 AGENDA 1. Background & Intro 2. Enhancing Directors Effectiveness 3. Enhancing Board Effectiveness 4. Malaysian Directors Academy (MINDA) 2 INVEST MALAYSIA FORUM • The Government is committed to ensure Government Linked Companies Transformation (GLCT) Programme continues to be implemented, if anything with greater urgency and focus • Government Linked Investment / Companies (GLIC/GLCs) must aspire to greater heights, whether best in class or emerging as future regional, if not global champions Source: Prime Minister’s Keynote Address at Invest Malaysia Forum 2012 3 HISTORY AND EVOLUTION OF GLCs 1969 Maybank becomes government owned 1972 LTAT established 1979 Sime Darby is Malaysianised 1957 1987 Jabatan Telekom Corporatised 1992 Malaysian Airport and Postal Department provatised 1997 Industrialisation and moving up the value chain 1951 EPF established 1983 Rapid economic growth and privatisation 1962 LTH established 1978 PNB established 1970 Launch of New Economic Policy (NEP) Malaysianised GLCs Value adding to Malaysia’s Natural resources 1985 Proton launch first model 1981 Launch of Heavy Industrialisation Programme ...
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...mass culture? 2 2.2. Differentiation between international published products & Analysis 3 2.4. Recommendations of product 7 2.5. Promotion 8 2.6. Recommendations of Promotion 10 3.0 Reference Group in Game Culture: take Korea as an example. 11 4.0 Conclusion 13 5.0 Reference List 14 1.0 Introduction Riot games, a game company established in 2006 in the USA. “Players experience first” is the core value of Riot Games (Riot Games, 2013.) This core value makes them succeed within only 5 years by running its most well-known online game -League of Legends. The team is trying to make games not only games, but a part of every player’s life. Other than that, their great success in international market also brought great funding opportunity to them; for example, Tencent, the biggest network company in China, has now acquired the majority stake of Riot Games. (Riot Games, 2011.) It also helps them penetrate the Chinese market. 1.1. League of Legends League of Legends, the only game which is run by Riot Games, is one kind of massively multiplayer online games (MMOGs), the feature of this kind of game is team cooperation. It is session-based and including multiplayer. In each session, players need to destroy nexus which protected by numbers of turrets. The team destroys the nexus first wins the game (leagueoflegends, 2014). The main competitors of League of Legends are DOTA2 and World of Warcraft. The latter was the most popular game in this category before; however...
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...Rhetorical Analysis Essay In “Champion of the World,” an excerpt from Maya Angelou’s, I Know Why The Caged Bird Sings, Angelou writes about the night Joe Louis, the Brown Bomber, fights a white contender, who challenges his heavyweight champion of the world title. In her narrative, she is able to show readers how racial discrimination oppressed the African Americans during the 1930s. Therefore, she is able to highlight the significance of the boxing match victory for her community. To accomplish this, Angelou utilizes dialogue, appeals to pathos, and ethos for a clear understanding of Louis’s victory for the African American community. Angelou utilizes dialogue to enable the readers to clearly understand and be able to visualize it. For example, she integrates dialogue into the narrative to show what the other characters were thinking regarding the match: “I ain’t worried ‘bout this fight. Joe’s gonna whip that cracker like it’s open season” (3). With colloquial language, it allows the reader to visualize, easily able to imagine someone talking in that manner before a match. Also, his choice of words shows how much pride and faith the African American community have for Joe Louis, one of their heroes. In addition, Angelou provides narration with an announcer who...
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... Source: Helbling Qiagen, Tecan and many others 3 Strategic innovation management – selected Helbling references Companies Why Helbling? We measure ourselves - e.g. on the increase of the value of your innovation pipeline We are senior experts with over 15 years consulting experience and a focus on the topics "Increasing innovation success and increasing the power of innovation» We use self-developed tools and instruments We practice entrepreneurial thinking We have the "up to date" knowledge and high level of expertise through research, teaching and project management - We write books Source: Helbling 4 How to foster innovation in your business 1. What is innovation? 2. Innovation champions 3. Innovation as success factor 4. R&D and economic prosperity 5. Concept to foster...
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...will focus on China as a great potential market. Traditionally, cheese was not a favourite food in China. In recent years, influenced by western culture, cheese has become increasingly popular in most developed cities, especially among new generation. With huge population and great purchasing power, China’s cheese market is still in an infancy stage but growth rapidly in recent years. The purpose of this report is to conduct a consolidated analysis to construct an export planning. Table of Contents Executive Summary 2 Table of Contents 3 1.0 Introduction 4 2.0 Export readiness analysis 4 2.1 Competitive advantage 4 2.2 Production capacity 4 2.3 Export experience 5 3.0 Country analysis 5 3.1 Country environmental factors 5 3.2 Cheese industry in China 5 3.3 Market trend...
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...was on Monday, December 18 in an article by the Gazzetta dello Sport newspaper. Founded by English lace-maker expatriate Herbert Kilpin and businessman Alfred Edwards, the AC Milan become quickly one the most prestigious football teams in Italy and Europe. Thus, the fact it was founded by English men made the club named Milan, the city name pronounced in English, instead of pronouncing it Milano, as for the all-time rival FC Internazionale Milano. The Associazione Calcio Milan has spent almost its entire history in the top flight of the Italian Football Championship, the Serie A. To date, AC Milan is the second most titled club in the world with 7 champions’ league titles, among other international trophies, right behind the Real Madrid and its 10 champions’ league titles (taking into consideration that Real Madrid won half of its champions’ league titles in the 60’s.) However, under the last 28 years of Italian Billionaire and Italy’s former Prime Minister Silvio Berlusconi’s chiarmanship, the Associazione Calcio Milan have won more titles than any other team worldwide. Thus, Silvio Berlusconi is considered as the most successful football club president of all times, even if there is a debate about it since Real Madrid fans consider Santiago Bernabeu as the owner of this title because of his 60’s successes. Throughout its history, the AC Milan has left its mark over the European Football. Indeed, the club has seen many prodigious players wearing the red and black shirt, but...
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...Country Analysis: Russia MBA Fall 2015 International Management in Sport and Entertainment Table of Contents Country Analysis: Russia 1 Introduction 1 Economic Environment 1 Political and Legal Environment 2 Culture 2 Conclusion 6 Country Analysis: Russia Introduction Russia is the world’s largest nation, covering 6,5 million square miles, with a population of 143 million people recorded in 2014. Russia borders European and Asian countries as well as the Pacific and Arctic oceans. In order to make a decision, concerning the market expansion of an organization into Russia, the economic environment as well as the political and legal environment will be analyzed with a focus on the cultural aspects. Economic Environment Russia is one of the BRICS countries (Brazil, Russia, India, China and South Africa), which are projected to be the fastest growing emerging economies, with a combined GDP of $16 trillion. With a GDP of $2.6 trillion, Russia is a leading exporter of natural gas and oil and is the fifth largest economy in the world. Services are the largest sector of the economy and accounts for 58 percent of the GDP. The most important segments in services include wholesale and retail trade, repair of motor vehicles, motorcycles and personal and household goods. This represents 17 percent of total GDP; public administration, health and education (12 percent); real estate (9 percent) and transport storage and communications (7 percent). Industry contributes...
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...Marcus Thigpen Grand Champions Resort is a new trend setting resort that will take vacation spots and family tourism to a whole new level. The property will be trend setting and state of the art for anything of its quality. The property will be a 5 star resort with 300 rooms and will 24 hour service. The property will be like any other 5 star properties as far as department make up, with all the departments that are essential in making a hotel hold a 5 star rate. In addition to our room revenue we will have dining options in the hotel that are unique in different ways so our clients will have a choice of a wide array food and beverage. Some of the bar options will include two bars, a wine bar named Eno and Sports Bar and a bar named Champions Lounge. Choices we will have two bars one wine bar called Eno and Sports bar called Champions Lounge. The dining options will include Gibson’s Steak House and Shaw’s Crab House. We will have several different rooms with different layout so we are able to satisfy everyone taste. There will be an assortment of rooms with different styles that will satisfy everyone's individual tastes. Grand Champions Resort anticipates room revenue of $150,000 a year. The room revenue will be used to calculate the Average Daily Rate (ADR), which is the room revenue divided by the number of rooms occupied during the year in the hotel (Investing Answer, 2012). The ADR basically tells you what the average amount paid for a room over the...
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...beverage suitable for different consumption areas such as home, restaurants, night clubs, bars, beaches etc. Beer’s worldwide popularity makes brewing industry one of the largest global industries in the world. More than 140 billion liters are sold per year generating revenues of more than $490 billion by 2013. Beer consumption differs for various countries. Czech Republic is leading the consumption with the average of 132 liters per capita. Germany, Austria, Ireland and Canada are the countries following the Czech Republic with the consumption over 100 liters per capita. Considering the global popularity of beer, there are countless brewery companies all around the world. 2. COMPANY PROFILE Heineken is a Dutch brewing company which was founded in 1864 by Gerard Adriaan Heineken in Amsterdam. The company owns around 200 breweries in more than 70 countries. Heineken is the 3rd largest brewer in the world by producing almost 140 million hectoliters of beer yearly. The company holds more than 250 brands globally including Amstel, Birra Moretti, Cruzcampo, Deperados, Dos Equis, Foster’s, Newcastle Brown Ale, Ochota, Primus, Sagres, Sol, Star, Tecate, Zlaty Bazant and Zywiec. It also produces ciders under the brands Strongbow Gold and Bulmer’s. Operating all around the world, Heineken divides its operations into 5 global districts: Western Europe, Central and Eastern Europe, The Americas, Africa and the Middle East, and Asia Pacific (Reuters.com). This picture clearly displays...
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...The 90-minute Fever!!! With the football fever increasing the temperatures all around the world and with only Messi, Ronaldo and Neymar on everybody’s mind, it shows how widely the sport has been accepted and celebrated. It can be called a “Global Religion”! The 32 best teams in the world fought it out for the best spot, 32 countries pinned their hopes on the national squad, it was a proud moment for every single member in that squad to be in his national colours. Every player came with a dream of being the man who can help his team win the World Cup. It all starts with the referee’s whistle, the next 90 minutes keeps the whole world gripping to their television sets irrespective of whether their homeland is playing or they are just supporting a nation, of which their favourite player, is a part. The football enthusiasts and pundits begin their analysis and opinions with the whistle. While the players are physically stressed out after every single practice session, the coaches are mentally exhausted with their minds, busy, every minute, thinking about how he can handle every single opponent. The amount of thinking that a coach puts in into a game is mesmerising. Whether he has to be defensive and capitalise only on counter attacks leaving his opponent short of people at the back or if he should start pressing from the first minute. If he should work his way through central midfield with the best of his experience in 4-1-2-12 formation or if his team should move...
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...Joyce Carol Oate’s frames her analysis On Boxing with a focus on time. Specifically, she points to boxing’s fleeting nature. Everything in boxing can change in a matter of seconds, setting into motion the authority of time. Boxers are physically time-bound, that is, they can be both knocked out of time. Finally, their career is time sensitive. Yet one thing that remains constant is the minimal role women have in boxing. Through the duration of Joyce Carol Oate's piece On Boxing, she represents the minor role of women in the realm of boxing; indeed, they are dually diminished, both as active participants and spectators. There has been an influx of women joining the boxing arena since 1987; however, in the space that Oate’s works in, women have a marginal role as active participants. Oate’s provides evidence to sustain that “boxing is a purely masculine activity and it inhabits a purely masculine world” (Oates, 70). She describes that the counterpart to a heavyweight champion is expected to be the “fairest woman on earth” (70); certainly, Oate’s utilizes the operative word—fairest—to suggest a twofold connotation to a woman’s physical role in the boxing arena. Therefore, there are two kinds of women in the boxing ring. The more common, active participant performs in “stereotypically zestful feminine way” (72); she is the glamour girl of the 1950s: the card girl sporting a bikini and heels or the high-pitched, National anthem vocalist. Oates claims that this woman is viewed as “purely...
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...PROJECT REPORT ON “To measure Idea Champion Club Retailer’s Satisfaction levels and to identify the effective Strategies of Retailer Engagement Program” At Idea Cellular (Prepaid) Region: Delhi-NCR From: 07/04/2013-06/06/2013 By Mayur Kriplani (IM20-234) PGDIM (2013-2015) Submitted for the partial fulfillment of Post Graduate Diploma in Industrial Management National Institute of Industrial Engineering ViharLake, 400087 Under the guidance of Project Mentor: Faculty Guide: Mr. Inderjeet Sethi Prof. Sanjeev Verma General Manager-Sales (Prepaid) Professor Idea Cellular, Delhi-NCR NITIE, Mumbai National Institute Of Industrial Engineering, Mumbai Page 1 CERTIFICATE OF PROJECT COMPLETION This is to certify that Mr. Mayur Kriplani, student of Post Graduate Diploma in Industrial Management (PGDIM) 20th Batch of National Institute of Industrial Engineering (NITIE) has successfully completed his two months Summer Internship Project titled as: “To measure Idea Champion Club Retailer’s Satisfaction levels and to identify the effective Strategies of Retailer Engagement Program” At Idea Cellular, Aditya Birla Group, Delhi-NCR, under the guidance of Prof. Sanjeev Verma, faculty guide, NITIE and Mr. Inderjeet Sethi, General manager- Sales, Idea Cellular, Delhi-NCR from April 7th, 2013 to June 6th, 2013. I appreciate the efforts put by him and wish him a bright and prosperous future...
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