...Apple Inc. specialises in development, design and marketing of computers, portable-digital music players and other didgital devices including iPad’s and mobile devices (IPhone). Apple Inc. are also involved in selling multiple supporting software, digital content, third party applications, networking software and services. Apple Inc. predominantly operate from their U.S headquarters in Cupertino, California and involves 72,800 employees (Forbes, 2013). Revenue for APPL in 2013 has risen from $155.97bn in 2012 to $170.87bn in 2013 (Market watch, 2013) which is a 9.6% increase. The objective of the Porter’s 5 forces model is to identify and elucidate the current levels of competition existing with a market, by examining what the 5 forces involve. ‘The model therefore provides a detailed and nuanced picture of the industry and to make an in-depth analysis with an idea of what factors one can try to influence in order to create optimal conditions for one’s business and the industry” (P.K. Faarup, P113, 2010). Threat of new entrants High levels of competition currently being practiced in the PC and mobile industry make it difficult for potential competitors to enter the market. Unlike many companies Apple inc. has secured brand loyalty from customers by focusing on product innovation and, research and development. Another way apple has secured its brand loyalty is by creating an emotional connection with consumers by embracing the internet and social media to voice what the...
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...Apple Inc. in 2012 case study Executive Summary According to the case “Apple Inc. in 2012”, it was clearly illustrate that Apple Inc. is one the largest computer manufacturer in the world. The Apple company has a perfect concept and operating systems of manufacturing new products in which launch to the customers. Also, there are some other companies try to imitate the Apple Inc., but some of them were failed. The main purpose of this report is to seek the problems of the Apple Inc. and give an efficient recommendation for the company to help them get better development in the future. 1. Introduction Apple company began as “Apple Computer” and best known for sell Macintosh personal computers in the 1980s and 1990s. (David B, Y, Rossano, P 2012) When Steve Jobs became CEO of Apple Inc. in 1997, the company had changed from near bankruptcy to one of the largest and most profitable companies in the world. Also there are a number of challenges while Jobs need to face his successor. After that, Tim Cook became the new CEO of Apple Inc., he was decided to choose different approach in which distinguish with Steve Jobs to develop the company perform well in the future. However, with the different period, Apple Inc. to change their management very often in these years, such as Sculley, or Spindler, Amelio were served in the company in different period. The liquid management should be an issue in which connected with Apple Inc.. Furthermore, Apple Inc. was using the market...
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...Tim Cook and Steve Jobs 3 The Ansoff Matrix of Apple 5 Recommendation 6 Conclusion 7 Reference 8 Introduction This project is based on Apple company as an innovative company change new CEO under Tim Cook, it find out whether new leadership can be achieve competitive marketplace day by day and provide the recommendation for the company. Apple’s Business Level Strategy Apple Inc. is an American multinational corporation, this company is focus on designs and develops electronics product, ITunes is launched in 2003, iTunes is Apple's most revolutionary and innovative products, and also bring enormous commercial value of Apple, this is not only a software, it has changed people's behavior, for example it can download and organize music since then has become extremely quick and easy, successfully to replace the CD market, they are not only launch out their new product, this is the success factor of Apple Inc., In business-level strategy, Apple is focus on product development and improvement of existing products, that is they do something better than their competitors, which is a tremendous advantage for them, since Apple’s target market mostly focuses on the higher end sector of consumers, such high end products strives for quality product to ensure satisfaction to their focused market such as, continuous software and hardware improvement / innovation, expanding their music database, improvements of Apps and Apple Store etc., for example decide iTunes provide music...
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...The Implementation of Effective Organisational Change: Apple Inc. Simon Karuku Freelancing Table of contents Introduction…………………………………………………………………………………..4 SWOT Analysis ……………………………………...…………………………………… 5 i) Internal environment: Strengths……………………………………………………………..5 Ii) Internal Analysis: Weakness………………………………………………………………..5 iii) External Environment: Opportunities……………………………………………………....6 iv) External Environment: Threats……………………………………………………………..6 PESTL Analysis………………………………………………………………………………...7 i) Political factor analysis……………………………………………………………..7 ii) Economic factor analysis……………………………………………………………8 iii) Social factor analysis………………………………………………………………...8 iv) Technological factor analysis………………………………………………………..9 v) Environmental factor analysis………………………………………………………..9 vi) Legal factor analysis…………………………………………………………………10 Strategies used by Apple…………………………………………………………………………10 i) Diversification…..……………………………………………………………………10 ii) Research and Development…………………………………………………………..11 1. Brand positioning strategy………………………………………………………12 2. Product positioning strategy……………………………………………………..13 3. Pricing strategy…………………………………………………………………..14 Key Principles of Change Management needed by an organization……………………………14 1. Effective leadership……………………………………………………………..15 2. Effective Management…………………………………………………………..15 3. Stakeholder, Ethics and Governance…………………………………………….16 References……………………………………………………………………………18 List...
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...Since its inception in 1984 the Apple Inc. has grown to become one of the biggest well-known companies in the world. This ascension came about from smart management, innovative ideas and marketing as well as research and development. In this discussion, Team D will analyze the origins, motivations and developments of personal values that affect every day practices, and identify the origins and developments of values within the workplace. This discussion will also identify if the values of Apple Inc. are in alignment with the plans and actions including an explaining the differences between company and personal values. Analyzing values and the way they align themselves with plans and actions provides a firm foundation to discuss how Apple Inc can continue to innovate and be a market leader for years to come. Concerning personal and workplace values, ethics play an important role in any organization that is imperative to success. To attain a successful alignment between corporate and individual values, there needs to be a symbiotic relationship between the company and the people it employs. This benefit contains an important value to both the organization and the employee. Apple Inc. accepts change and addresses it in the mission and vision statement as well as the values of the company. The values provide direction for the employees, management, partners, and customers of Apple Inc. Although Apple is successful in the hi-tech market, it is also known for its inability to diversify...
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...Case Analysis, Apple Inc. 1 Case Analysis, Apple Inc. 1 of 4 Case Analysis, Apple Inc. 2 This case analysis is written to analyze the topic of Strategic Management and answering the question of why it is critical to the success of an organization in meeting its goals and mission. This analysis will address the major issues surrounding the organization or individuals involved with the organization, will identify alternate courses of action to address the issues identified with a decision/recommendation for action. Once called Apple Computer and historically know for its Macintosh personal computers (PC) line, Apple Computer dropped the latter part of its name in 2007 and became Apple, Inc. Even though non-PC product lines drove the majority of Apple’s financial performance there still seemed to be no real change in the company’s strategic profile. There were several thousand people that were laid off and by lying off employees to try and fix their financial issues, could have been a portion of the problem (Yoffie & Slind, 2008). Jobs are what contribute to a company’s effectiveness. If the jobs had been retained and management had attempted to find new ways of conducting business to survive by being innovative, Apple, Inc. may have witnessed success earlier (Mello, 2011, pp 112-115). Steve Jobs, Steve Wozniak, and John Sculley came on board and made great strides towards increase in effective marketing, partnering with other companies and joint ventures...
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...Organizational Behavior at Apple Inc Brandi Hobbs Upper Iowa University Organizational Behavior at Apple Inc Thesis statement “The success of Apple Inc is the result of effective organizational culture and organizational behavior at the organization.” Introduction Apple Inc is an US based global organization. The company’s headquarter is located in California. The company designs, sells and advances computers, consumer electronics and software. The famous hardware of Apple is Mac series of computers, the iPod music players, Smartphone and iPad tablet PCs. The famous software are iOS & OS X operating systems, the media browsers of iTunes, the safari web browser and iWork and iLife production and originality suits (Yohe, 2011). The company was founded in the year 1976 by Steve Jobs. It was incorporated as Apple computers Inc. However, later on the word computer was eradicated from its title, since the launch of iPhone Smartphone mobile. Apple has achieved the second position in information technology industry after Samsung Electronics with respect to income. Moreover, the company is the third largest mobile making organization after Nokia and Samsung. The company has been considered as the most regarded firm by Fortune magazines and all over the world. All the credit for these achievements goes to the organizational commitment and management approach at Apple Inc. the management at Apple Inc is most organized with focus on employees and job...
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...4 functions of the organisation An explanation of how these different functions work together within the organisation to optimise performance An identification of the culture of the organisation and at least 2 ways this affects operations. NAME: COHORT: COMPANY: Apple Inc. WORD COUNT 750 In order to understand the organizational business or operation environment and cope with specific organizational culture, it seems important to get the comprehensive information regarding the products and services, customer base, organizational goals or objectives of the company and its internal or external influencing factors. Considering the same, brief insight about Apple Inc. can be of great help for new managers to understand and cope with new organizations culture. Apple Inc. is known in the global market place for its innovative new dimensions of digital technology, which acts as the core competitive advantages of its business. Company has well known brand repute in the local and global market places, which entails it to expand its business of producing personal computers, computer software, servers, consumer electronics and digital media for distribution etc beyond the domestic boundaries. Apple has developed innovation and new digital technology...
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...TABLE OF CONTENTS I. Introduction …………………………………………………......... 03 II. Theory...............………………………………………………....... 03 1. Definition..........................…………………………………..... 03 2. The Aims of SHRM……...………………………………….... 03 3. Managing Employment Relationship...……………………..... 04 4. Recruitment and Selection…………………………………..... 05 III. Case study: Apple Inc..................................................................... 06 1. Apple Inc Information............................................................... 06 2. Apple Inc Human Resource Management................................. 06 3. Apple Inc Managing Employment Relationships...................... 08 4. Apple Inc Recruitment and Selection........................................ 10 IV. Hanoitourist Travel Company: SHRM…………………………... 12 IV. Conclusion……………………………………………………….. 13 IV. References...................................................................................... 14 There are many factors to create the success of companies and strategic human resource management is one of the most important one to make their companies stronger and more developed. First of all, human resource like workforce or employees is defined as the labor pool in employment; however it describes better about the role, skills, competencies and potential of employees. From the definition of Human resource, the term of human resource management is known as the way employees are recruited, organized...
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...Systems Engineering Perplexity at Apple Systems Engineering Architecture and Design December 12, 2014 Abstract In response to the ever-increasing complexity of new products and systems, Systems Engineering has emerged as a distinct professional discipline in the past half century. It is an interdisciplinary approach to design, implementation and evaluation and helps to successfully develop complex systems. This paper provides a brief overview of the current gaps existing in today’s SE approaches exercised by the company Apple Inc. which is an American multinational corporation headquartered in Cupertino, California. They design, develop and sell online services, consumer electronics, computer software and personal computers (Apple Inc., 2014).This papers discusses the right/wrongdoings of Apple Inc. in the Systems Engineering domain, the changes they should be making and how they can implement these changes. Introduction and background Apple is the world's second-largest information technology company by revenue and the world's third-largest mobile phone maker. It is also the largest publicly traded corporation in the world by market capitalization, with an estimated market capitalization of $446 billion by January 2014. The Mac line of computers are its best-known hardware products, the iPod media player, the iPhone smartphone, and the iPad tablet computer. Its online services include iCloud, iTunes Store, and App Store. Apple's consumer software includes the OS X and iOS operating...
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...Marketing to Organisations in the 21st Century – Apple Introduction: Apple Inc., formerly named Apple Computer, Inc., is an American multinational corporation which is based on designing and manufacturing consumer electronics and related software products. It was established in Cupertino, California on April 1, 1976 and its primary business is to develop, sell and support a range of personal computers, computer software and hardware, portable media players like the “iPod” and more recently mobile phones known as the “iPhone”. Since its birth, Apple has operated in approximately 200 stores in 5 countries and an online store where hardware and software products are sold. The iTunes Store provides music, music videos, television programs, movies, podcasts, iPod games, and audiobooks, which can be downloaded using iTunes on Mac or Windows, and also on the iPod touch and the iPhone. The fundamental reason why Apple Inc dropped “Comupter” from its corporate name was so that it could expand into the other aspects of the consumer electronics market without restricting itself to its initial focus on personal computers. This report will use Apple Inc as a case study to underline the importance of Marketing to Organisations in the 21st Century. What is Marketing? The modern definition and history of Marketing: In an electronic journal called “Broadening the Concept of Marketing”, marketing was defined as involving “product development, pricing, distribution and communication; and in...
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...Table of Contents Introduction………………………………………………………………….……2 Discussion…………………………………………………………………….……7 Examining Apple Inc……………………………………………………….….…8 The Organizational Behavior (OB) of Apple Inc………………………….….....8 The Organizational Development (OD) of Apple Inc…………………….……..9 The Organizational Effectiveness (OE) of Apple Inc……………………………9 Effects of Conflict on the OB, OD, and OE of Apple Inc…………………...…..10 Benefits and Weaknesses of Motivation used by Apple Inc…………………..…11 Impact of Culture, Leadership Style and Motivational Style in the Firm………11 Recommendations………………………………………………………..………13 Conclusion…………………………………………………………………..……14 Bibliography…………………………………………………………………...…15 References………………………………………………………………...………17 THE IMPACT OF ORGANIZATIONAL BEHAVIOR ON ORGANIZATIONAL DEVELOPMENT AND EFFECTIVENESS Introduction Organizational behavior (OB) is the study of activity as well as the performance of an individual or as a group in an organization. It is concerned with examining human behavior in an environment of work and determining the impact of these human behaviors on the structure of job, communication, leadership and performance. It consists of two theories which show how firms view it, namely: internal perspective and external perspective. Internal perspective theory of organizational behavior embraces the idea of first understanding the personal values, feelings and thoughts of a person so as to apprehend the individual in a company...
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...Implementation, Strategic Controls, and Contingency Plans Apple Inc. STR / 581 March 3, 2014 Professor Wallace Introduction Apple Inc. is a leading global retailer of computers, tablets, cell phones, and other entertainment items. Apple needs new growth methods, product development and be the leader in the mobile market. The implementation plan below will identify the course of action best suited for the corporation along with the implementation process, assessed risks and financial projections that will be used as the basis for moving the business forward. Implementation plan Apple Inc. is currently in a transition period, after the death of Steve Jobs, and seeking methods that will allow the company to regain market share. This implementation is primarily concerned with how to diversify the product offerings, regain customer loyalty and be the leader in the mobile market. An implementation plan is a “detailed listing of activities, costs, expected difficulties, and schedules that are required to achieve the objectives of the strategic plans” ("Implementation Plan," 2014). The plan addresses the following areas of concern: short-term objectives, initiate specific functional tactics, outsource nonessential functions and design an effective reward. Objective: To expand sales to customers who do not yet own Apple’s products. To produce hassle free products for the enjoyment for customers. To become the leader in the mobile market. Strategy: Expanding the company’s...
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... Abstract In this Business Analysis Part III I will summarize significant facts and conclude the analysis by including conclusions from Business Analysis Part I & II which will help in the decision making to invest or not in Apple Inc. Business Analysis Part III Strategic Initiatives Vision Statement According to Apple Inc “Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1985 with the Macintosh. Apple is committed to bringing the best personal computing experience to students, educators, creative professionals, and consumers around the world through its innovative hardware, software, and Internet offerings.” Mission Statement According to Apple Inc, “Apple Computer is committed to protecting the environment, health and safety of our employees, customers and the global communities where we operate. We recognize that by integrating sound environmental, health and safety management practices into all aspects of our business, we can offer technologically innovative products and services while conserving and enhancing resources for future generations. Apple strives for continuous improvement in our environmental, health and safety management systems and in the environmental quality of our products, processes and services.” Value According to its new CEO Tim Cook, Apple’s core values are: • We believe that we’re on the face of the Earth...
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...Marketing Plan of the Ipad 3 Apple Inc. Table of Contents 1. Executive Summary Apple Inc., founded in 1977 as Apple Computer Inc. with the introduction of the Apple II microcomputer, 14 is the undisputed leader of personal technology devices and supporting applications. They have continually been the frontrunner of groundbreaking technology. 5 Apple Inc. consistently markets and produces new products. They have been the engineers of many state-of-the-art devices and applications because they stand by their motto, “Think Differently”.6 Apple Inc. understands that spending R & D dollars, currently is an investment that is well worth the cost. When launching the IPad 3 in 2012, Apple Inc. instituted a tiered pricing system based on installed components. Although the company set prestige pricing for IPad 3, as it does for all of its products, because of mass customization, this marketing strategy has been very effective. Another product differentiation of the iPad 3 and Apple Inc. in general, is that the company offers an innumerable amount of complimentary downloads from the iTunes store as well as free training and support for all levels of users.8 Apple Inc. produces a host of electronic devices including the increasingly popular iPad tablet computer. Additional products include personal computers, monitors, all-in-one computers, laptops, software, cell phones, portable digital music players as well as peripheral devices and accessories along with their most...
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