Change In Global environment
With the arrival of new millennium sky is viewing the greatest shift in the environment of the world getting universally global from being particular. This change has an immense impact on the market conditions of the globe as well. As a part of this impact, the attention of the globe is shifting towards the emerging markets rather than the developed markets as was the case a decade ago. These markets are becoming the discussion darlings of top financial executives of the world. While the said markets are gaining the importance, so are the companies and innovations of these markets as well. With the advent of globalization the world was being smashed with the biggest recession of the century as well which completely changed the dynamics of the market trends, i-e shifting the control of the markets from Europe and America to China and India. Although America is recovering steadily and slowly but the World’s economy is being balanced by this shift of trading power in the globe. With this shift in the paradigm are shifting the market conditions as well. Drastic changes in the global environment have resulted in change of pattern of spending by the world. Scarcity of resources is raising its head in the world, so is the concept of conservation seeing the light of the sun in this world. Wars and specially cold wars have got a serious role in it. With these we have come across a realization that fuel is really a commodity which is getting scarce or it may become something in future for that war would be fought for. With this realization a concept of changed spending pattern in getting reinforced.
With the realization of this thinking the world has stated moving towards the invention of alternatives to this scarce resource. As it was being stated by Nelson And Winter in 1982 that routines would help us determine and understand that how organizations and economy will work. These routines are the basic keys to analyze the working patterns and are as important to this theory as gene is to biology. So by using this routine theory we can inter-relate that why the concept of alternative fuels and more precisely reusable alternatives to the fuels are getting more places in the lime light.
Over the past decade we have seen the emergence of the concept of reusable resources, according to encyclopedia.com:
“Reusable resource- A resource that is notrendered useless by being used. Magnetic tape is the most commonly used example of it..”
Petroleum is considered to be one of the most non re-useable limited resource of the world and as said earlier is considered to be the potential cause of wars in future time to come.
The Reusable Resources Association was being established in Florida in 1998 with a mission that “All communities everywhere will have reusable resource centers where children, teachers, parents, artists, and other community members come to collect and reuse a world of unusual open-ended materials to inspire creative play, art making, and lifelong learning.” Ref: (http://www.reuseresources.org)
As stated earlier that analysis of routines supports in justifying the change in economic and organizational structure and performance, the change in this pattern of consumption and shifting of world towards the conservation pattern and use of reusable resources is also changing the global markets resulting in the products consolidating the same features. Use of reusable resources is getting fame in emerging markets in addition to developed markets for the reason that it’s the most effective way being proven in the modern era for cut-pricing.
The best example of the same is the reusable and recyclable packaging materials being introduced by the companies, which are reducing the cost in addition to the reduction of the potential threat of pollution and environmental damage to the world as well. HTC the innovative Taiwanese Mobile manufacturing giant introduced 99% recyclable packs for their products in 2012, which provided it the competitive edge over its competitors in the advanced markets, which is then ultimately being followed by the other competitors of the industry as well.
Another major development in this field is introduction of reusable resources in automobiles. This concept was further clarified by introducing alternative fuels and as per United States Department of Transportation “As of 2011 there were more than one million vehicles in use in the U.S only, running on alternate fuels and in 2013 there are more than 40 models of alternate fuel vehicles being offered by General Motors alone, in U.S” This ranges from vehicles running on solar energy to vehicles running on hybrid technology which in turn increases the efficiency of the fuel being used in the vehicles resulting in the minimal costs of fuel and maintenance as compared with the same costs of the cars running on petroleum as basic running fuel.
With the advent of this concept Tesla Motors dived in the field of manufacturing of electric cars in 2003. This was the perfect time to be on the launching pad of the said project as the world was adoring the transfer from the petroleum as the primary fuel to move the whole market to other alternate sources being used for the same task, with quick adaption of this great change in the globe Tesla started manufacturing the high end electric cars in the early years of its send forth in the market. Postliminary entry in the right time in reusable resource automobiles Tesla has apprehend the major share of the alternate fuel/ reusable fuel market by having competitive edge on the competitors by bringing forth cars capable of 245 miles per charge, which undoubtedly is one of the greatest milestones being achieved and a lot more are about to come. In 2010 it became the publically held company .