Student number 4823338

UNIVERSITY OF EAST ANGLIA MARKETING: SOCIAL RESPONSIBILITY AND THE LAW Coursework Semester 2 ACADEMIC YEAR 2013-2014

Word Count: 2331 Date of Submission: 17 February 2014

Student Number 4823338

CONTENTS

1 INTRODUCTION ................................................................................................3 2 4 ERAS……………………………………………………...................................4 2.1 The Era of Production……………………………………………………….5 2.2 The Era of Sales…….………………………………………………………...6 2.3 The Era of Marketing.……………………………………………………….7 2.4 The Era of Relations………………………………………………………….8 3 THE ADVERTISING STANDARDS AUTHORITY (ASA)…….....................9

4 CONCLUSION ....................................................................................................11

REFERENCE.......................................................................................................12

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Student Number 4823338

1 INTRODUCTION

Systematic problems of Advertising industry became visible relatively long time ago even with the naked eye. New trends appearing in recent years are becoming more and more openly post modernised. Advertising remembered a human being, who used to be ignored and estimated only as an abundant figure, money income for the decades. All manner of marketing directions, such as Guerrilla, Viral and Intuitive, invoke to look closely at the man, go beyond the statistics, and see the real people standing behind the numbers. Advertising industry is drawn to the unconscious things, even 25 th frame effect doesn’t surprise anyone nowadays. All the methods of mind programming have started serving advertisement needs. There are plenty of studies and theories being used very successfully too. However, the vital marketers’ agenda to achieve the stage of complete add swallowing and absolute guarantee of the advertisement